Dr Emma Banister

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Position: Senior Lecturer in Consumer Research
Academic unit: Marketing, Operations Management and Service System
 

Biography

Emma joined Manchester Business School in November 2010 from Lancaster University Management School where she worked for seven years. Prior to this, she was a consumer behaviour lecturer in the Textiles Department, UMIST for three years.
She has an MSc and PhD from UMIST (Manchester School of Management) where she was also a Research Assistant. Emma’s past employment includes a spell as a research analyst for Euromonitor, and her undergraduate degree was in Politics and History.

Research Interests

Emma's principal research interests lie in the field of Consumer Behaviour. A key aspect of her research is an attempt to forge understanding of what consumers’ dislikes and distastes can tell us about consumers’ identity. This interest into what or who we don’t want to be informs present research projects, which focus on new motherhood (with Professor Margaret Hogg and Dr Mandy Dixon, Lancaster University) and alcohol consumption (Dr Maria Piacentini, Lancaster University).

The kinds of issues that Emma's research explores are: negative aspects of identity (to what extent are we guided by who we don’t want to be, or don’t want to appear to be?); resisting prevalent consumer discourses (e.g. notions of what society says is the ‘right’ or ‘best’ way to mother) and resisting dominant consumer cultures (e.g. the challenges associated with being a light or non-drinker in an excessive drinking culture).

These kinds of questions and contexts have fuelled her interest in looking at the way in which consumer behaviour theories can be used to contribute to society, in terms of informing public policy and social marketing messages, as well as informing theoretical developments in currently under-researched areas of consumer behaviour.

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Showing 29 publication(s)

Journal article

  • Piacentini, MG, Chatzidakis, A and Banister, EN. "Making Sense of Drinking: The Role of Techniques of Neutralisation and Counter-Neutralisation in Negotiating Alcohol Consumption." Sociology of Health and Illness(2012) . eScholarID:130171
  • Banister, EN, Hogg, MK and Dixon, M. "Becoming a Mother: Negotiating Discourses within the Life-Framing Identity Project of Motherhood." Advances in Consumer Research 37 (In-press) . eScholarID:96639
  • Piacentini, MG and Banister, EN. "Anti-Consumption in an Excessive Drinking Culture." Journal of Business Research 62, no. 2(2009) : 279-288. eScholarID:96610 | DOI:10.1016/j.busres.2008.01.035
  • Hogg, MK, Banister, EN and Stephenson, CA. "Mapping Symbolic (Anti-)Consumption." Journal of Business Research 62, no. 2(2009) : 148-159. eScholarID:96095 | DOI:10.1016/j.busres.2008.01.022
  • Piacentini, MG and Banister, EN. "Anti-consumers in Action: Coping with the Challenges and Consequences of 'Drinking Sensibly'." Advances in Consumer Research 35(2008) : 650-651. eScholarID:96615
  • Banister, EN and Piacentini, MG. "Drunk and (Dis) orderly: the role of alcohol in supporting liminality." Advances in Consumer Research 35(2008) . eScholarID:96614
  • Banister, EN and PIacentini, MG. "Binge Drinking- do they mean us? Living life to the full in students' own words." Advances in Consumer Research 33(2006) : 390-398. eScholarID:96617
  • Piacentini, MG and Banister, EN. "Getting hammered? Students coping with alcohol." Journal of Consumer Behaviour 5(2006) : 145-156. eScholarID:96618
  • Banister, EN and Booth, GJ. "Exploring Innovative Methodologies for Child-Centric Consumer Research." Qualitative Market Research - An International Journal 8, no. 2(2005) . eScholarID:96620
  • Banister, EN and Hogg, MK. "Negative Symbolic Consumption and Consumers’ Drive For Self Esteem: The Case of the Fashion Industry." European Journal of Marketing 38, no. 7(2004) : 850-868. eScholarID:96622
  • Banister, EN and Booth, GJ. "Tastes, Distastes and Disgusts: Young Consumers’ Positive and Negative Experiences of Food." Advances in Consumer research 31(2004) : 106-111. eScholarID:96624
  • Banister, EN and Hogg, MK. "Possible Selves? Identifying Dimensions for Exploring the Dialectic between Positive and Negative Selves in Consumer Behaviour." Advances in Consumer Research 30(2003) : 149-150. eScholarID:96627
  • Banister, EN. "Using the Internet for Customer Behaviour Research: A Guide to the Challenges and Opportunities of the Internet as a Survey Medium." Journal of Customer Behaviour 2, no. 1(2003) : 105-123. eScholarID:96626
  • Hogg, MK and Banister, EN. "Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience." Journal of Marketing Management 17, no. 1-2(2001) . eScholarID:96630
  • Banister, EN and Hogg, MK. "Mapping the Negative Self: From ‘So Not me’…to ‘Just Not Me’." Advances in Consumer Research 28(2001) : 242-248. eScholarID:96631
  • Hogg, MK and Banister, EN. "The Structure and Transfer of Cultural Meaning: A Study of Young Consumers and Pop Music." Advances in Consumer Research 27(2000) : 19-23. eScholarID:96633

Conference contribution

  • Banister, EN, Hogg, MK and Dixon, M. 2011. "Being a mum is the best thing that's ever happened to me": Young mothers' use of consumption to contest negative stereotypes of teenage motherhood. In Consumer Culture Theory Conference. Chicago. eScholarID:130175
  • Hogg, MK, Banister, EN and Dixon, M. 2009. Mirror, mirror on the wall: consuming ideal images? celebrating the pregnant and postpartum body. In Association of Consumer Research154-156. eScholarID:106959
  • Banister, EN and Piacentini, MG. 2008. Adopting everyday resistance practices in a binge drinking culture. In European Marketing Academy Conference (EMAC). Brighton, UK. eScholarID:106966
  • Banister, E.N. & Hogg, M.K. 2008. Getting the body back (or not): exploring new mothers’ expectations of their body before and after birth. In Gender, Marketing and Consumer Behavior. Boston. eScholarID:106962
  • Hogg, M.K., Banister E.N. & Dixon, M. 2008. The Role of the Negative Self in Consumption [Updated]. In AFM (French Marketing Association). Paris. eScholarID:106961
  • Banister, EN and Hogg, MK. 2006. Approach and avoidance behaviours in the symbolic consumption of clothing. In European Advances in Consumer Research. eScholarID:106967
  • Banister, EN, Piacentini, MG and Balogianni, KI. 2005. Discouraging binge drinking amongst young people: some lessons from light drinkers. In European Marketing Academy Conference (EMAC). eScholarID:106969
  • Banister, EN, Piacentini, MG and Balogianni, KI. 2005. Doing something I might regret: Developing ‘self-relevant’ alcohol campaigns: implications for public policy from consumer research. In EACR535-536. Gothenburg, Sweden. eScholarID:96635
  • Banister, EN and Hogg, MK. 2004. The Role of the Negative Self in Consumption. In European Marketing Academy Conference (EMAC). Murcia, Spain. eScholarID:106970
  • Banister, EN and Booth, GJ. 2003. Consumer socialisation and the formation of children's likes and dislikes. In European Advances in Consumer Research12-17. Dublin, Ireland. eScholarID:106971
  • Banister, EN and Hogg, MK. 2003. Consumers’ Investment of Products and Brands with Negative Symbolic Meanings: the Implications for Marketing Managers. In Academy of Marketing. Aston, UK. eScholarID:106972
  • Banister, EN Hogg, MK. 2002. Avoiding embodying the negative: The Dialectic between Body Image and Negative Selves. In Gender, Marketing and Consumer Behavior17-34. eScholarID:106973
  • Banister, EN and Hogg, MK. 2001. I Hate My Body!’ Body Image, the Negative Self, Fashion and Clothing. In European Association for Consumer Research18-22. Berlin, Germany. eScholarID:106974