Course module details
Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.
Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.
Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.
The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.
We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing.
MSc Marketing (Business to Business)
MSc Marketing (Consumer Behaviour)
MSc Marketing (International)
MSc Marketing (Retailing)
MSc Marketing (Services)
The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.
Course units details
The course consists of both compulsory and optional taught units. Compulsory course units include:
- Critical Marketing
- Marketing Implementation
- Marketing Strategy and New Product Development
- Marketing and Communications Professional Analytics
Optional course units include:
- Business-to-Business Marketing
- Consumer Behaviour
- Corporate Social Responsibility
- Crisis Management
- Customer Experience Management and Relationship Marketing
- Digital Technologies for Marketing
- International Marketing
- Integrated Marketing Communications and Advertising
- Retail Marketing
- Services Marketing
There may also be an opportunity to study for one semester in an Exchange Institution (details can be found here
). This will need to be discussed on an individual basis with the programme director.
Coursework and assessment
Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.
The course has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.
Masters information sessions
We are hosting a series of informal information sessions for undergraduates who are thinking about pursuing a masters course at Alliance Manchester Business School.
Our Masters courses aren't just for business graduates - from business analytics to operations, and marketing to finance, we have 17 courses to choose from. Join us to meet a careers advisor, admissions staff and current students and discover how our courses can boost your career prospects.
Also, a number of graduates have the opportunity to progress directly onto the Full-time MBA programme as a Young Potential Leader - could you be one of them?
Choose from the following dates:
Wednesday 15 February 2017, 12.00 - 1.30pm
Wednesday 15 March 2017, 12.00 - 1.30pm
Wednesday 26 April 2017, 12.00 - 1.30pm
Wednesday 10 May 2017, 12.00 - 1.30pm
All events are held in the Atrium, Alliance MBS East building (on the corner of Oxford Road and Booth Street East) - number 26 on the campus map.
For further information and to register your interest in attending, please see the Alliance MBS website
Events round the world
We take part in events both at home and around the world, and we'd be delighted to meet you in your country
. If you are visiting Manchester and you are unable to attend one of the Masters Information Sessions, you are welcome to organise a personal visit
Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: firstname.lastname@example.org