Marketing

At MBS there is a critical mass of high-calibre researchers engaged in theoretical and empirical Marketing studies. We research marketing from the complementary perspectives of C2C, B2C and B2B, while also examining the wider roles of marketing in contributing to economic prosperity and the quality of life. Research draws on an eclectic range of perspectives, methodologies and paradigms, but always with the aim of delivering value to academic and practitioner audiences. We are an interdisciplinary group with strong research networks across staff and PhD students that extend through external networks of international scholars. We publish our research in a wide range of leading academic journals, reflecting our success and diversity of approaches, and attract a variety of funding to support our research programmes.

Our strengths in the fields of service marketing, retail marketing, innovation and B2B marketing are reflected in the activities of the associated research centres, the Customer, Retail, Innovation and Service Research Centre (CRIS) and the Centre for Management of Operations, Supply Chain and Interorganisational Marketing (MOSCIM), as well as alliances with the Centre for Service Research. Researchers in Marketing at MBS have a reputation for independent, forward-looking and critical research, and we often work with industry executives from leading companies to co-create ideas for innovative research to ensure our research remains relevant and delivers high impact for both academics and practitioners.

Research centres involved in this research area include: