Dr Anna Goatman

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Position: Senior Lecturer
Academic unit: Management Sciences and Marketing


Anna joined Manchester Business School as a Lecturer in Marketing in September 2008, and currently teaches and co-ordinates a wide range of courses including BMAN31312 Services Marketing, BMAN30021 Marketing, BMAN20390 Marketing Foundations and Applications, and BMAN10780 Business and Management Skills. Before joining the academic staff, Anna was a postgraduate student at UMIST and MBS where she successfully completed an MSc and PhD in Marketing. She also holds an MSc in Business Management and a BEng in Integrated Engineering from the University of Hull.

Research Interests

Not-for-profit Marketing

Services Marketing

Programme involvement

Specialist fields




Publication summary




Working papers

LCMNTitleYear published
No records to display.

Teaching interests

BMAN31312 Services Marketing
BMAN30021 Marketing
BMAN20390 Marketing Foundations and Applications
BMAN10780 Business and Management Skills

Showing 3 publication(s)


  • Coffin, J., Banister, E., & Goatman, A. (2016). Revisiting The Ghetto: How The Meanings of Gay Districts Are Shaped by The Meanings of The City. Advances in Consumer Research. . Publication link: 702fbbfe-8ec5-405a-93eb-8d5f2e3af13a