Dr Anita Greenhill

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Position: Senior Lecturer
Academic unit: People, Management and Organisations


Dr Anita Greenhill joined MBS in September 2003.

Anita received her PhD from the Engineering & Information Technology Faculty, Griffith University in 2002. She also received her Bachelor of Arts (Hons) II from the Arts Faculty, Griffith University in 1993. Prior to her appointment Anita was employed as a lecturer in Information Systems in the Faculty of Management and Commerce, Griffith University, and in the Faculty of Computing & Information Technology, Griffith University. Anita has over 60 published articles in various fields of interest and expertise: Information Systems, Virtual Communities, Sociology, Skills acquisition in Information Technology, Gender an Information Technology, Information Technology, Policy and Education, Qualitative Research Methods.

Research Interests

Dr Greenhill's key areas of research interest are in the areas of Networked Usage of Technology within Community, Organisational and Business settings. Under this broad theme she has specialised interests and is actively conducting research into technologically enable work, spatiality, and Internet/ World Wide Web Usage in Organisations. Dr Greenhill has a growing body of published work (more than 60 publications) ranging from examination of virtual space and the impact that new technological developments are having on organisations and people to the use of technology on techno-religious practice. Dr Greenhill recently carried out a research project for the National Coordinating Centre of Public Engagement (NCCPE) examining the engagement practices between Universities and Local Communities. Dr Greenhill has successfully supervised PhD and postgraduate students in these areas as well as establishing industry contacts from which grants can be collaborated with in the near future. Dr Greenhill has received mainstream media interest in research carried out on tribalism and conflict of online communities.

Additional Information

Dr Greenhill has been developing an area of research around Volunteer Crowd Sourcing, Smart Cities and Future Technology and Innovation through Creative Science Prototyping. She is running a specialist workshop on the Creative Science Prototyping theme at The Academy of Management Conference in Miami 2013, along with Dr Gary Graham Leeds Uni and Prof Vic Callaghan Uni of Essex.

The workshop is designed to present and extend the existing work as well as to build our research network (NEMODE as well build international contacts) and strengthen contacts and Management research in America and across the globe. Furthermore the workshop will assist to galvanise the academic and practitioner interest which will then be reflected in a forthcoming special issue in the Journal Research Policy (the 4* ABS Journal).

As background to existing work she is editing two special issues in Futures (available online) as well as Technology Forecasting and Social Change (forthcoming).

She also has established professional associations with MIT, Duke Uni and Intel at the AoM Conference.

Dr Greenhill is a Senior Lecturer at the Manchester Business School, University of Manchester. Dr Greenhill has an extensive research and publication list exploring cultural practices of online communities. Dr Greenhill is currently researching the changing role of the city, local communities and their use of community news media in the digital age. Dr Greenhill is currently teaching on both the undergraduate and postgraduate teaching courses.

Programme involvement

Specialist fields




Publication summary




Working papers

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Showing 53 publication(s)



  • Greenhill, A., Holmes, K., Woodcock, J., Lintott, C., Simmons, B., Graham, G., ... Masters, K. (2016). Playing With Science: Exploring How Game Activity Motivates Users Participation on an Online Citizen Science Platform. Aslib Journal of Information Management. DOI: 10.1108/AJIM-11-2015-0182. Publication link: 1134771a-debe-483f-a5e8-64bee2dc6d61
  • Serrano, M. J. H., Renes-Arellano, P., Graham, G., & Greenhill, A. (2016). From Prosumer to “Prodesigner”: Participatory News Consumption. Unknown Journal. . Publication link: 17173dbf-5069-47b0-ae83-568c7f8d9871
  • Masters, K., Oh, E. Y., Cox, J., Simmons, B., Lintott, C., Graham, G., ... Holmes, K. (2016). Science Learning via Participation in Online Citizen Science. Journal of Science Communication. . Publication link: d62b2bec-2a72-47bf-8c9e-7b89687c42f0


  • Cox, J., Oh, E. Y., Simmons, B., Lintott, C., Masters, K., Greenhill, A., ... Holmes, K. (2015). Defining and Measuring Success in Online Citizen Science: A Case Study of Zooniverse Projects. Unknown Journal, 17(4), 28-41. DOI: 10.1109/MCSE.2015.65. Publication link: 07064530-d051-45b4-820c-433883aeb011
  • Sugimoto, Y., Papamichail, K. N., & Greenhill, A. (2015). Face-to-face versus computer-mediated collaborative decision making processes: A scenario-based approach. In host publication.. Publication link: a49be9f7-f7c3-40c3-877a-c6de1ef290d7


  • Greenhill, A., Holmes, K., & Dickinson, P. (Ed.) (2014). Playing with Science: Gamised Aspects of Gamification Found on the Online Citizen Science Project – Zooniverse. In P. Dickinson (Ed.), GAME-ON 2014 15th International Conference on Intelligent Games and Simulation. (pp. 15-24). Lincoln: Eurosis-ETI. . Publication link: e59f74f9-f526-41bb-82a7-14a40e728fe9
  • Holmes, K., Greenhill, A., & McLean, R. (2014). Creating Communities: The Use of Technology in Craft and DIY Communities of Practice. Journal of Systems and Information Technology, 16(4). . Publication link: 629aaf73-bcec-457d-90db-55953072120e


  • Ganly, K., & Greenhill, A. (2013). Manchester University reviews the ‘Digital by Default’ report. Housing Technology, (35), 28-29. . Publication link: 47a82379-cd0f-4ebb-8467-1b33da1dd8d9
  • Graham, G., Greenhill, A., & A. Callaghan, V. (2013). Assessing the Scope and Potential of the Creative Prototyping Methodology. Futures. . Publication link: 9e41b60d-d505-494a-b5c1-9a86ead0fe9b
  • Graham, G., & Greenhill, A. (2013). Defining the Creative Prototyping Methodology. Technology Forecasting and Social Change. . Publication link: b8c05d80-9e30-412c-a2a8-2a18f3d9c340
  • Greenhill, A., & Fletcher, G. (2013). Labouring Online: are there ‘new’ labour processes within virtual game worlds?". Journal of the Association for Information Systems, 14(11), 672-693. . Publication link: b8fa8040-e6eb-44d6-9af2-89a69ab676a6
  • Bell, F., Fletcher, G., Greenhill, A., Griffiths, M., & McLean, R. (2013). Science Fiction Prototypes: technology narratives between futures. Futures. . Publication link: bcf49e56-0b19-45ef-b906-9215e6757bf1



  • Sugimoto, Y., Papamichail, N., & Greenhill, A. (2011). Decision Making Practices in Crisis Management: A Comparative Study. In host publication.. Publication link: b5846fad-0ac5-4418-83de-d88927366840
  • El-Sayed, H., Greenhill, A., & Westrup, C. (2011). I download my prayer schedule’: exploring technological mediation of religious practice while at work.. Publication link: c1070f0d-5c80-4298-9d8f-626269f10c8d
  • Greenhill, A., & Graham, G. (2011). "Print and online newspaper interaction effects on circulation change". In host publication.. Publication link: 755a43c3-b804-481e-ac2c-515ec5eac8a0


  • El-Sayed, H., Greenhill, A., & Westrup, C. (2010). On the emergence of technoreligious spaces: implications for design and end users. In Reframing Humans in Information Systems Development. Springer Verlag. . Publication link: 4a4d1571-7916-4b22-92e3-be68dcaaab44
  • Graham, G., & Greenhill, A. (2010). National Centre for Public Engagement grant award £1500. Project entitled: Public engagement of universities through local news media networks. Bristol: National Centre for Public Engagement.. Publication link: 00e10204-302a-48e4-a3c4-26362b55cfb5
  • Westrup, C., El-Sayed, H., Greenhill, A., Isomäki, H. (Ed.), & Pekkola, S. (Ed.) (2010). On the emergence of techno-religious spaces: implications for design and end users. In Reframing Humans in Information Systems Development. Berlin: Springer Verlag. . Publication link: e857ab85-9368-4c90-96b0-05b2b421a9a9



  • Greenhill, A., & Fletcher, G. (2007). Preface - Postmodern Methods in the Context of Human-Computer Interaction. International Journal of Technology and Human Computer Interaction, 3(1), i-v. . Publication link: 83b346ba-c476-44e7-b371-08ff772cd777



  • Greenhill, A. G., Wilson, M., Howcroft, D. (Ed.), & Trauth, E. (Ed.) (2005). Flexibility, freedom and women's emancipation: a Marxist critique of at-home telework. In Critical Research in Information Systems Handbook. (pp. 152-173). Cheltenham: Edward Elgar. . Publication link: fa9dec0f-2774-438f-91a6-60ff1e04aa1f
  • Wilson, M., Greenhill, A., Howcroft, D. (Ed.), & Trauth, E. (Ed.) (2005). Marxism and Feminism in IS research: the case of gender and teleworking, in D Howcroft and E Trauth (eds). In Handbook of Information Systems Research: critical perspectives on information systems design, implementation and use. Edward Elgar. . Publication link: c86a11a5-365a-4cd0-9ea6-f29208fe9c19
  • Wilson, M., & Greenhill, A. G. (2005). Virtual Work and Real Communities: growing networked micro business to sustain rural development. In 13th European Conference on Information Systems.. Publication link: 14498743-92d9-4ed2-bfa3-681ec8be71c2
  • Wilson, M., & Greenhill, A. G. (2005). Gender and The Work Balance: marxist Theory Applied to at-home telework. In Gender, Work and Organisation Conference, 4th International Interdisciplinary Conference.. Publication link: 0677e27a-a474-40ed-aef0-b1ec2075fd15


  • Greenhill, A., & Fletcher, G. C. (2004). Conflict as a Social Unifier When Virtually Organising: research in progress. In 15th International Conference Information Resources Management Association.. Publication link: 161c88f4-0fb1-4d6e-94c9-b22089a4cca7
  • Greenhill, A. G. (2004). Virtual Existence and the Virtual Organisation. In 15th International Conference Information Resources Management Association.. Publication link: a3e75a68-0fd5-4da0-9aad-75c53ec02319
  • Wilson, M., & Greenhill, A. G. (2004). A Critical Deconstruction of Promises Made for Women on Behalf of Telework. In Critical Reflections on Critical Research in IS, The Second International CRIS Workshop.. Publication link: 82377573-b29e-4b1c-b450-bd5513b5e9e0
  • Greenhill, A. G., & Wilson, M. (2004). Gender and Teleworkers Identify, New Forms of Work. In European Conference on Information Systems.. Publication link: 75ac7bcf-e4f3-4dc9-8663-bfad5c6e6906
  • Greenhill, A. G. (2004). A Single Narrative of Ethnographic Studies in Information Systems Studies. Journal of Information Technology & People (ITP). . Publication link: f1737173-b6ad-4f99-9563-a4c379a907a2


  • Greenhill, A., Ricky, O., & John, G. (2003). Managing the Integration of an Internet Management System into a Virtual Private Network. In Proceedings of the 7th Pacific Asia Conference on Information Systems (PACIS).. Publication link: a79f8ebe-5b58-4714-9fe9-b29a0af473e9
  • Greenhill, A., Gordon, F., & John, C. (2003). Exploring a Taxonomy for Online Identity. In Proceedings of Information Technology Electronic Research Association (ITeRA).. Publication link: 6aed251b-e867-427b-a193-1163f5dab241
  • Greenhill, A., & Fletcher, G. (2003). Utilising Equipment Matrices for Information Technology in Primary Education Policy. In Proceedings of Informing Science and Information Technology Education Conference (Insite).. Publication link: 1d915645-67a8-4bce-a2d9-b364cf788158
  • Greenhill, A. G. (2003). Cultural Influences on Information Technology Skills Acquisition: an Australian perspective. In Proceedings of 2003 Information Resources Management Association International Conference.. Publication link: c38c6bbc-337e-419c-a1cb-f0004c50a356