Dr Alexander Gunz

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Position: Lecturer in Marketing
Academic unit: Management Sciences and Marketing

Research Interests

Dr. Gunz is interested in consumer's experience of the world - how they use consumption to cope with shocks, to thrive and be happy. He is interested in how these things go right and how they go wrong, and how businesses can have a role in these things through what they put into the market, and the ways they communicate about them.

Programme involvement

Specialist fields




Publication summary




Working papers

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Showing 1 publication(s)


  • Longo, Y., Gunz, A., Curtis, G. J., & Farsides, T. (2014). Measuring Need Satisfaction and Frustration in Educational and Work Contexts: The Need Satisfaction and Frustration Scale (NSFS). Journal of Happiness Studies, 1-23. DOI: 10.1007/s10902-014-9595-3. Publication link: 0e44fa6d-d2ca-46de-b2f2-a61be2376863