Dr Alexander Gunz

Back | New Search | Download VCard | View tabbed content | View all content (for printing)

Profile photo of: Dr Alexander Gunz Email: Show Email Address
Position: Lecturer in Marketing
Academic unit: Management Sciences and Marketing
 

Research Interests

Dr. Gunz is interested in consumer's experience of the world - how they use consumption to cope with shocks, to thrive and be happy. He is interested in how these things go right and how they go wrong, and how businesses can have a role in these things through what they put into the market, and the ways they communicate about them.

Programme involvement

Specialist fields

Experience

Achievements

Membership

Publication summary

Clients

Question

Answer

Working papers

LCMNTitleYear published
No records to display.

Showing 2 publication(s)

2014

  • Longo, Y., Gunz, A., Curtis, G. J., & Farsides, T. (2014). Measuring Need Satisfaction and Frustration in Educational and Work Contexts: The Need Satisfaction and Frustration Scale (NSFS). Journal of Happiness Studies, 1-23. DOI: 10.1007/s10902-014-9595-3. Publication link: 0e44fa6d-d2ca-46de-b2f2-a61be2376863

2012