Professor Gary Davies

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Position: Professor of Corporate Reputation
Academic unit: Management Sciences and Marketing


Gary Davies is Professor of Strategy and Director of the Reputation, Brand and Competitiveness research group. He is currently Director of Post Graduate Taught programs (all taught MSc programs) at MBS. He joined MBS from Templeton College, University of Oxford in 1992. Before entering an academic career in 1975, he had commercial experience with British Aluminium and the Mars (now Master Foods) Group. He works as a freelance consultant in strategic analysis and corporate reputation.

Research Interests

Gary teaches strategy, corporate reputation, marketing strategy and crisis management.

His current research interests focus on reputation management, branding, employer branding and spillover effects from corporate to product branding.

Programme involvement

Specialist fields




Publication summary




Showing 88 publication(s)


  • Rojas-Méndez, J. I., & Davies, G. (2017). Time Pressure and Time Planning in Explaining Advertising Avoidance Behaviour. Journal of Promotion Management. . Publication link: 5cd2776f-4be6-4273-b188-d097cb3b35e5


  • Mal, C., & Davies, G. (2016). Employer brand trust: a grounded theory approach to conceptualization. In British Academy of Management Conference Proceedings .. Publication link: bc58192a-3ac6-4f3e-a730-be8128b7d890




  • Davies, G. (2013). In Support of Personality as a Measure of Reputation: A Rejoinder to Clardy (2012),Corporate Reputation Review, 16, 168-173. . Publication link: 70b12450-2b36-442a-ab04-2f29b9f40a69



  • Davies, G., & Chun, R. (2010). The leader's role in managing reputation. In Reputational Capital: Building and Maintaining Trust in the 21st Century. Berlin: Springer Verlag. . Publication link: d2b23956-bd0d-4f58-b42a-07c09a1f38e4


  • Davies, G., Chun, R., & Melawar, T. C. (Ed.) (2009). Projecting Corporate Character: Branding a Business School. In Facets of Corporate Identity, Communication and Reputation. (pp. 163-177). London: Routledge. . Publication link: bc10cb4a-c40a-4e37-a7ef-8c5333f8a626


  • Emond, P-L., Bruce, M., & Davies, G. (2008). Public relations in the high fashion and luxury industry: A multiple case study of the collaborative process leading to media mentions. In British Academy of Management Conference Proceedings. London, UK: British Academy of Management. . Publication link: ea7dc45e-b0fc-49a7-9592-49d44e69c01f


  • Davies, G., G., . U., & Susan, W. (2007). A Comparative Study of the Corporate Reputation of Irish Versus British Retailers: lessons for retail brand practice. Irish Marketing Review, 19(1/2). . Publication link: fdcf2201-cf0b-4a8b-a15e-12a72de817a4


  • Davies, G., Björgvinsson, H., & Chun, R. (2006). The Agreeableness of the Employer Brand as a Mediator in Promoting Identification and Commitment. In Academy of Management, Atlanta, HR division.. Publication link: 1363ec46-c43f-4381-83a5-2cfceed7ecf2



  • Chun, R., & Davies, G. (2004). Corporate Associations and the Alignment of Customer and Employee Views: a cross-sectoral study in retailing. In host publication.. Publication link: dcffd57d-7168-4592-9af7-b32f08721eaa
  • Chun, R., & Davies, G. (2004). Mergers: a reputational perspective on mergers. In Advances in Research into Merger and Aquisition: editors: Cooper C and Finkelstein S. (pp. 131-148). Elsevier. . Publication link: 4ead06cb-d628-45fb-a539-bd853e3bcfb1
  • Davies, G., G., . U., & Margarida, D. (2004). Trust as a Mediator of Channel Power. Journal of Marketing Channels, 11(22), 77-102. . Publication link: 3ea51a0a-a849-413f-8611-679594fc72ad


  • Roper, S., Chun, R., Da Silva, R., Davies, G., G., . U., Silva, D., ... S., . U. (2003). Corporate Reputation and Competitiveness. London: Routledge.. Publication link: 1dae3a78-7689-4be7-8808-d560a7147c2f
  • Chun, R., & Davies, G. (2003). The Use of Metaphor in the Exploration of the Brand Concept. Journal of Marketing Management, 19(1/2), 45-72. . Publication link: 4dde25ce-7990-4888-9c40-a20644805dcc
  • Davies, G., & Roper, S. (2003). Mind the Gap? Do Gaps Between the Internal and External Perceptions of a Corporate Brand Matter? In host publication.. Publication link: 7f11556d-a3e1-4bcf-ac6b-ce9da4a4b759
  • Chun, R., & Davies, G. (2003). Crafting a Reputation Chain for a Service Business: imperatives and insights. In host publication.. Publication link: 5df7e37e-8fc2-4631-85fe-9dc3b70e0b29
  • Davies, G., G., . U., & Susan, W. (2003). The Role of Corporate Brand Names in Determining Image and Purchase Intentions for Private Label Brands. In host publication.. Publication link: 72e418cf-027e-49d4-a5fc-8b7f91194d7b
  • Davies, G., G., . U., & Itoh, H. (2003). Internal and External Views of Corporate Reputation in the Japanese Hotel Industry. In host publication.. Publication link: ab227dab-87d4-4986-9c7d-2c004c42823f


  • Davies, G., G., . U., & Jose, R-M. (2002). Using the Drop-Off/Pick-Up Method to Improve Response Rates in Self-Administered Surveys: a cross cultural study. In host publication. (Vol. IV-B). Publication link: 77ad899f-dee7-4598-b738-54dd828de4b3
  • Roper, S., Davies, G., & Murphy, J. (2002). Linking Atmosphere and Reputation in Order to Measure Business-to-business Relationships. In host publication.. Publication link: b813a439-b665-4479-b3ae-0a4a3ea9475e
  • Davies, G., G., . U., & Mian, T. (2002). Human Personality Effects in the Perception of Political Reputations. In host publication.. Publication link: c88cdf28-19a5-4964-bb35-6761a55536f3


  • Da Silva, R., Davies, G., & Teixeira, N. (2001). Vertical Integration into Textile Retailing: a reputation perspective. In 5th International Conference on Corporate Reputation, Identity and Competitiveness.. Publication link: 77c89a5b-b52b-47c1-9f48-87364581d482
  • Da Silva, R., Davies, G., & Teixeira, N. (2001). As Marcas e o Varejo Numa Perspectiva de Corporate Reputation: o caso Portugues no Reino Unido. Revista Administração Universidade de São Paulo. . Publication link: 63274c0e-3109-4479-8d33-f3850f243160
  • Chun, R., Davies, G., Roper, S., & Da, S. R. V. (2001). Revalidating and Extending Brand personality in the context of Internal and External views of the Corporate Brand. In host publication.. Publication link: 4b6c9430-632a-446f-b89c-cb9a981587e4
  • Davies, G., Chun, R., Da Silva, R. V., & Roper, S. (2001). A Corporate Personality Scale to Assess Internal and External Views of Corporate Reputation. In 5th International Conference on Corporate Reputation, Identity and Competitiveness.. Publication link: 056fab1f-0081-4026-852a-df39045ce6cb


  • Davies, G., G., . U., Chettamrongchai, P., Omer, O., & Rochas-Mendez, J. (2000). A time Orientation Scale for Cross Cultural Research. In host publication.. Publication link: 25cf494d-4c38-4988-b81d-d703c30b93b2
  • Davies, G., G., . U., & Itoh, H. (2000). Legislation and Retail Structure: the Japenese example. International Review of Retail Distribution and Consumer Research, 11(1), 83-95. . Publication link: 531fd2e9-af72-4d4d-873b-22b4439f5266
  • Da Silva, R. V., Davies, G., & Naude, P. (2000). Marketing to UK retailers: Understanding the nature of UK retail buying of textiles and clothing. Journal of Fashion Marketing and Management, 4(2), 162-172. . Publication link: 986750f4-5280-42fe-8799-d79ab4039c78
  • Davies, G., G., . U., & Margarida, D. (2000). The Conflict-Performance Conundrum in Marketing Channels. In host publication.. Publication link: a26e6a66-68c0-448d-8cf1-35866d834081
  • Davies, G., G., . U., & Chettamrongchai, P. (2000). Segmenting the Market for Food Shoppers Using Attitudes to Shopping and to Time. British Food Journal, 102(2), 81-101. . Publication link: af358ff2-b9c5-4b32-990e-a9e235362e90



  • Davies, G., G., . U., & Treadgold, A. (1998). Buyer Attitudes and the Continuity of Manufacturer/Retailer Relationships. Journal of Marketing Channels, 7(1/2), 79-94. . Publication link: eae3a1de-5dc9-4816-8308-384de6fcb850


  • Davies, G., Catterall, P. (Ed.), Cryer, A. (Ed.), & Preston, V. (Ed.) (1997). Retailing. In Britain in 1997: A Review of the Year. (pp. 188-196). London: Institute of Contemporary British History. . Publication link: 0de7548c-921c-473c-8364-9dae0610dfb2
  • Liu, H., & Davies, G. (1997). Market orientation in UK multiple retail companies: Nature and pattern. International Journal of Service Industry Management, 8(2), 170-187. . Publication link: 0f4cef4d-e0b8-4793-9193-3e894d55337a
  • Da Silva, R. V., Davies, G., & Naude, P. (1997). Country of Origin and Destination Effects in the Purchase and Supply of Textile Products: a relationship perspective. In IMP Conference, Lyon.. Publication link: 4ac3519c-7677-49fd-8da0-335833406149



  • Davies, G., & Liu, H. (1995). The Scope of Retailers' Marketing Mix and Commercial Performance. International Review of Retail and Distribution Management, 5, 147-165. . Publication link: 5e1b8297-ef82-4eeb-91a5-29f2576787b0
  • Davies, G., G., . U., & Carruthers, N. (1995). A Model of Constructive Relationships in an Agency Network. In host publication.. Publication link: ecddff37-29fc-4bd5-a7a0-f5f395c1398c