Professor Helen Perks

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Position: Professor of Marketing and Product Innovation
Academic unit: Marketing, Operations Management and Service System
 

Biography

Dr. Perks has ten years international marketing and consultancy experience with Olivetti (Italy), Acorn Computers, European Commission (Brussels) and PA Consultants. She was appointed to an academic position in 1991 with the University of Salford, where she was Director of the full-time MBA and part-time MSc in Marketing for a number of years. Helen has a PhD from Lancaster University. Helen joined Manchester Business School (formerly School of Management at UMIST) in February 2002. She supervises PhD and DBA students and had divisional responsibility for post-graduate research.

Dr. Perks is an invited member of the Editorial Board of the Journal of Product Innovation Management (the leading 4* rated innovation journal), Industrial Marketing Management and International Marketing Review. She regularly publishes in top management journals such as Journal of Product Innovation Management, Industrial Marketing Management, R&D Management, Services Industries Journal, the International Journal of Innovation Management., Creativity and Innovation Management, Journal of Services Marketing. She was co-editor of a special issue of the International Marketing Review on global NPD. She is a member of the major European EIASM International Product Development Management (IPDM) Conference Board and was elected to be conference Chair in 2012 (hosted at MBS). She regularly presents, reviews papers and chairs sessions for the Product Development Management Association (PDMA) (USA), American Marketing Academy conference, IPDM conference, IMP (Industrial Marketing and Purchasing) Group conference, and British Academy of Management conferences

Dr Perks undertakes external collaborative research with academic institutions throughout the world and with major organisations, such as the Corus Group, Jaguar/Land Rover, Astra Zeneca. She is chair of the PDMA UK and Ireland (affiliated to the US) and is on the academic committee of PDMA globally. She has attracted EPSRC and KTP funding to support her work. Helen has operated as a member of the steering group of the British Academy of Management (BAM) Special Interest Group on Inter-organisational Relations, supported by EPSRC funding, and was track chair of the BAM conference 2002.

Dr Perks is Associate Director of the CRIS Research Centre at MBS. She routinely hosts academic and industry-based seminars, inviting major scholars and industry speakers in the field, and is invited to give keynote addresses, seminar papers and lead workshops in the areas of product and service innovation and inter-organizational relations

Research Interests

Helen's research interests lie in two domains: New Product and Service innovation management and Inter-organisational Relations and networks. Within these fields, her current research investigations focus on task & resource partitioning in innovation networks, co-creation in radical service innovation, modes of communication in new service development and in teams, network configurations in medical devices sectors, innovation networks in emerging markets, individual dynamic capabilities associated with new service development, dynamic capabilities and the role of leadership . She has additional research interests in farming sector new business processes, case study and action research methodologies.

Additional Information

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Helen teaches at undergraduate, MSc and MBA levels. She has developed courses in the area of new product development. Current teaching and course management responsibilities include “Managing new product development” for BSc undergraduates, “Strategic Marketing and New Product Development” for MSc Marketing students and “New product Development” for MBA students.

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Showing 46 publication(s)

Book contribution

  • Perks, H M. "Service Innovation Management." In International Encyclopaedia of Marketing, ed. Sheth J. Malhotra N., Wiley, 2009. eScholarID:3b2989
  • Perks H Wong V. "Research in International new Product Development: Current Understanding and future imperatives." In Interternational Library of Critical Writings in Business and management, ed. Paliwoda S. Ryans J, -. London: Edward Elgar Publishing Ltd, 2008. eScholarID:6579

Journal article

  • Kahn K., Barczak G., Nicholas J., Ledwith A., Perks H. "An examination of new product development best practice." Journal of Product Innovation Management 29, no. 2(2012) : 180-192. eScholarID:84541 | DOI:DOI: 10.1111/j.1540-5885.2011.00888.x
  • Medway D. Perks H. "Examining the nature of resource-based processes in new venture development through a business-duality lens: a farming sector taxonomy." International Small Business Journal(2012) . eScholarID:137766 | DOI:10.1177/0266242611433634
  • Perks H., Gruber T., Edvardsson B. "Tracking the risk: A systematic analysis of co-creation in radical service innovation." Journal of Product Innovation Management(2012) . eScholarID:137771
  • Perks H and Moxey S. "Market-facing innovation networks: How lead firms partition tasks, share resources and develop capabilities." Industrial Marketing Management(2011) . eScholarID:131910 | DOI:10.1016/j.indmarman.2011.10.005
  • 1. Nicholas J., Ledwith A. & Perks H. "New Product Development Best Practice in SME and Large organizations: Theory vs Practice." European Journal of Innovation Management(2011) . eScholarID:93952
  • Perks H. Kahn K. Zhang C. "The nature of R&D-Marketing integration in Chinese high tech companies." International Jounal of Innovation Management 14, no. 1(2010) : 19-40. eScholarID:6497 | DOI:10.1142/S1363919610002532
  • Perks, H M., Kenneth Kahn, Cong Zhang. "An empirical evaluation of R&D-Marketing NPD integration in Chinese firms: The Guanxi effect." Journal of Product Innovation Management(2009) . eScholarID:1b5441 | DOI:10.1111/j.1540-5885.2009.00689.x
  • Perks, H M. "Inter-functional integration and industrial new product portfolio decion-making: exploring and articulating the linkages." Creativity and Innovation Management 16(2007) : 152-164. eScholarID:1b4614
  • Perks, H M., Jeffrey, R. "Global Network Configuration for Innovation: A Study of International Fibre Innovation." R&D Management 36(1)(2006) : 67-83. eScholarID:1b9704 | DOI:10.1111/j.1467-9310.2005.00416.x
  • Perks, H M., Cooper, R, Jones, C. "Characterizing the Role of Design in New Product Development: an empirically derived taxonomy." Journal of Product Innovation Management 22(2)(2005) : 111-127. eScholarID:1b9234 | DOI:10.1111/j.0737-6782.2005.00109.x
  • Perks, H M., Ha H Y. "Effects of Consumer Perceptions on Brand Experience on the Web: brand familiarity, satisfaction and brand trust." Journal of Consumer Behaviour 4(2005) : 1-14. eScholarID:1b9235
  • Perk H. "Specifying and synchronising partner activities in the dispersed product development process." Industrial Marketing Management 34(2005) : 85-95. eScholarID:5977
  • Perks, H M., Riihela N. "An Exploration of Inter-functional Integration in the New Service Development Process." Services Industries Journal 24(2004) : 37-63. eScholarID:1b9237
  • Perks, H M. "Exploring Processes of Resource Exchange and Co-Creation in Strategic Partnering for New Product Development." International journal of Innovation Management 8(2004) : 37-61. eScholarID:1b8814
  • Perks, H M., Syson F. "New Service Development: a network perspective." Journal of Services Marketing 18(2004) : 255-266. eScholarID:1b8813
  • Perks, H M. "Specifying and Synchronising Partner Activities in the Dispersed Product Development Process." Industrial Marketing Management 34(1)(2004) : 85-95. eScholarID:1b9236 | DOI:10.1016/j.indmarman.2004.08.002
  • Perks, H M., Cruz A. "Brand Strategy, Learning and Power: Three Forces in Action."(2003) . eScholarID:1b9712
  • Perks, H M., Sharifi S. "Demystifying the Learning Processes in Collaborative New Product Development." International Journal of New product development, innovation and management 5(2003) . eScholarID:1b9240
  • Perks, H M., Wong V. "International New Product Development: special issue [eds]." Initernational Marketing Review 20(2003) . eScholarID:1b9238
  • Perks, H M., Wong V. "Research in International New Product Development: current understanding and future imperatives." International Marketing Review 20(2003) : 344-352. eScholarID:1b9239
  • Perks, H M., Halliday, S. "Sources, Signs and Signalling for Fast Trust Creation in Organisational Relationships." European Management Journal 21(3)(2003) : 338-350. eScholarID:1b8743 | DOI:10.1016/S0263-2373(03)00049-5
  • Perks, H M., Jones C. "The Secret of Selecting Partners in NPD: how one UK-based company did this successfully." XXVII(2003) . eScholarID:1b8744
  • Perks, H M., Humphries D. "Breaking New Ground in Customer Behavioural Research: experience from Clarks."(2002) . eScholarID:1b9242
  • Perks, H M., Sanderson M. "An International Case Study of Cultural Diversity and the Role of Stakeholders in the Establishment of a European/Indonesian Joint Venture in the Aerospace Industry." Journal of Business and Industrial Marketing 15(2000) . eScholarID:1b9135
  • Perks, H M. "Marketing Information Exchange Mechanisms in Collaborative New Product Development: the influence of resource balance and competitiveness." Industrial Marketing Management 29(2000) . eScholarID:1b9241
  • Perks, H M., Easton G. "Strategic Alliances: partner as customer." Industrial Marketing management 29(2000) . eScholarID:1b9134

Conference contribution

  • Perks H., Medway D. 2010. Pigs and Puddings: new product portfolio management in the farming sector. In EIASM International Product Development Management Conference. Murcia, Spain: EIASM. eScholarID:84556
  • Kahn K, Barczak G., Ledwith A., Perks H., Nicolas J. 2010. Poor, better, good and best NPD practices: A comparison of practitioners from the US, UK and Ireland. In EIASM International Product Development Management Conference. Murcia, Spain: EIASM. eScholarID:84557
  • Perks H. Moxey S. 2009. An examination of the dynamics of task and resource partitioning across market-facing networks under conditions of activity duality. In EIASM International Product Development Management Conference. Twente, Holland: EIASM. eScholarID:84543
  • Perks, H M., Roupas M. 2007. Leveraging localised market knowledge for international new product development: an empirical study of the process and capability challenges. In 14th International Product Development Management Conference1091-1104. eScholarID:2b531
  • Perks, H M., Greenland A. 2005. The Impact of the Nature of Multi-Functional Integration on Portfolio Decision-making for New Product Projects. eScholarID:2b2641
  • Perks, H M., Cruz A. 2005. Unravelling the value of action research. In British Academy of Management. Oxford, UK. eScholarID:2b2640
  • Perks, H M., Cruz A. 2004. Organisational Learning in the Context of Internal Networks. eScholarID:2b2182
  • Perks, H M. 2002. Mapping and Understanding the Process of Inter-Firm Resource Exchange in New Product Development Collaboration: the longitudinal case of Olivetti/Canon co-developing mid-range photocopiers. 155-177. eScholarID:2b1937
  • Perks, H M., Halliday S. 2001. Sources and Signals of Trust in Inter-organisational Relations. eScholarID:2b2183
  • Perks, H M. 2000. Evolution of Resources in Inter-firm Collaboration: the case of Olivetti/Canon. eScholarID:2b2184
  • Perks, H M., Sharifi S. 2000. Strategic Alliances: understanding and evaluating the learning processes. eScholarID:2b2185
  • Perks, H M. 1999. A View of the Communication Process in New Product Development Collaboration Between Competitors. eScholarID:2b2188
  • Perks, H M., Syson F. 1999. Applying a Network Perspective to the New Service Development Process. eScholarID:2b2187
  • Perks, H M., Easton G. 1999. Forms of Inter-organisational Exchange: the case of strategic alliances. eScholarID:2b2186
  • Perks, H M. 1998. The Process of Communication in New Product Development Collaboration Between Competing Firms: a conceptual framework. 337-357. eScholarID:2b2189
  • Perks, H M. 1997. Interdependency and Marketing Information Exchange Mechanisms in New Product Development. eScholarID:2b2190
  • Perks, H M. 1997. Marketing Information in Collaborative New Product Development: integration and differentiation. eScholarID:2b2191

Conference proceeding

  • Nicholas J, Ledwith A, Perks H. 2009. Evaluation of a best practice framework for NPD in small and large organisations. eScholarID:6525