Dr Ilma Nur Chowdhury

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Position: Lecturer in Marketing
Academic unit: Management Sciences and Marketing


Ilma Nur Chowdhury is a Lecturer (Assistant Professor) in Marketing at Manchester Business School. She completed an MSc in Marketing (with Distinction) from MBS in 2008 and returned for her PhD here on a four-year MBS scholarship. Ilma also holds a Bachelor of Business Administration (Major: Marketing, Minor: Human Resources Management). She graduated as the valedictorian of her class from the Institute of Business Administration, University of Dhaka and was awarded the M.A.Taleb Gold Medal. While at university, she was one of the six global recipients of the ‘Jane M. Klausman Women in Business Scholarship’ awarded by Zonta International in 2005.

Ilma’s previous experience includes working as a manager in the Brands and Development function of Unilever Bangladesh where she was responsible for the brand Rexona (Sure) and later Surf Excel (Surf) and Vim (Cif). On completion of her MSc, she worked as a Lecturer in Marketing at the Institute of Business Administration, University of Dhaka and as a Visiting Lecturer at North South University Business School. She has also worked as a Research Associate at North South University on the Investment Climate research project funded by International Finance Corporation (World Bank Group).

Ilma holds an International Diploma in Teaching and Training (City and Guilds, London) and she is a Chartered Marketer (MCIM, Chartered Institute of Marketing).

Research Interests

Ilma’s research interests are focused on service management and business-to-business marketing fields. Her current research areas include service recovery, value co-creation in business-to-business service networks, sustainability and the role of service firms and service management in emerging markets. She has published in Journal of Marketing Management, Journal of Marketing Theory and Practice and Journal of Marketing Education.

Programme involvement

Specialist fields




Publication summary




Working papers

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Ilma teaches on several courses at both undergraduate and postgraduate levels including Marketing Foundations, Marketing Research, Marketing and Communications Professional Analytics, Advertising and Strategic Marketing Management.

Showing 13 publication(s)


  • Huq, F., Chowdhury, I., & Klassen, R. D. (2016). Social Management Capabilities of Multinational Buying Firms and their Emerging Market Suppliers: An Exploratory Study of the Clothing Industry. Journal of Operations Management. DOI: 10.1016/j.jom.2016.07.005. Publication link: 1d7470e6-e958-48c6-9011-9ced94c53531


  • Henneberg, S. C., Gruber, T., Reppel, A., Naude, P., Ashnai, B., Huber, F., & Chowdhury, I. N. (2015). A Cross-Cultural Comparison of Business Complaint Management Expectations. Journal of Marketing Theory and Practice, 23(3), 254-271. DOI: 10.1080/10696679.2015.1032392. Publication link: ac7bd265-3b80-4ce2-8cfd-f389c9ace5bd
  • Huq, F. A., Pawar, K., Subramanian, N., & Chowdhury, I. N. (2015). Supply Chain Disturbances Assessment Model: Insights from High Value Engineering Supply Chain Sourcing Decisions. In host publication. EurOMA. . Publication link: ee755c3d-7b05-4fa0-bb8e-2c938af93c06


  • Chowdhury, I. N., Gruber, T., & Zolkiewski, J. (2014). Co-Creation of Value in B2B Service Networks: When Values Collide! In 23rd Annual Frontiers in Service Conference. Miami, FL, USA. . Publication link: 54cfeba9-0585-4b28-978e-18eb976f3658
  • Gruber, T., Chowdhury, I. N., Reppel, A., Lowrie, A. (Ed.), & Hemsley-Brown, J. (Ed.) (2014). Chapter 8 – Service Recovery in Higher Education – Does National Culture Play a Role? In On the Marketisation and Marketing of Higher Education. (pp. 179-212). London: Routledge. . Publication link: e1b7b807-3306-48ba-9ed8-267ff6bbca9c
  • Chowdhury, I. N., Gruber, T., Reppel, A., Lowrie, A. (Ed.), & Hemsley-Brown, J. (Ed.) (2014). Service Recovery in Higher Education – Does National Culture Play a Role? In On the Marketisation and Marketing of Higher Education. (pp. 179-212). Oxon: Routledge. . Publication link: fcdbc7a9-8719-4a26-b604-1eda45cddf9f


  • Chowdhury, I., Gruber, T., & Zolkiewski, J. (2013). Co-creation of Value in Service Networks: A Business-to-Business Professional Service Perspective. In QUIS 13. Karlstad, Sweden. . Publication link: 669bed9e-5cd2-442c-8443-1158929b4768


  • Gruber, T., Lowrie, A., Brodowsky, G. H., Reppel, A. E., Voss, R., & Chowdhury, I. N. (2012). Investigating the Influence of Professor Characteristics on Student Satisfaction and Dissatisfaction: A Comparative Study. Journal of Marketing Education, 34(2), 165-178. DOI: 10.1177/0273475312450385. Publication link: be0b69f2-5e28-4c41-bd6a-4528630a4e11


  • Gruber, T., Chowdhury, I. N., & Reppel, A. (2011). Understanding Student-Professor Service Recovery Encounters. In AMA Summer Educator’s Conference. San Francisco, CA, USA. . Publication link: 38a09583-dcb0-4ec4-9489-67fe2358d850


  • Gruber, T., & Chowdhury, I. N. (2010). Understanding the Influence of National Culture on Service Recovery Expectations. In host publication.. Publication link: 905933be-c68c-4896-8557-93227d969514