Dr John Byrom

Back | New Search | Download VCard | View tabbed content | View all content (for printing)

Profile photo of: Dr John Byrom Email: Show Email Address
Position: Lecturer in Marketing
Academic unit: Management Sciences and Marketing
 

Biography

John re-joined Manchester Business School (MBS) in 2012, having previously worked at Manchester School of Management, UMIST/MBS from 2003-2005. From 2005-2012 he was at the University of Tasmania, Australia. His time in Tasmania included a period as Head of the School of Management (2009-2011).

His first academic appointments were at Manchester Metropolitan University Business School (1999-2003), where he held a series of research positions, including a competitively-awarded ESRC Postdoctoral Fellowship. Whilst at MMU, he completed a doctorate in retail marketing part-time and also co-authored a successful bid for funding from the European Social Fund’s EQUAL programme (value £2.3m).

John has extensive experience of teaching and learning, research, consultancy and administration in Business School settings. Much of his work in recent years has been in aspects of international and transnational education: including programme leadership and administration, quality assurance, external examining, and marketing and student recruitment. He has participated in programme validations and/or quality assurance exercises in the UK, Egypt, Kuwait, Singapore, Brazil and Uzbekistan. He has taught in various locations across the UK, Australasia, East and South East Asia, the Middle East and North America.

John is also Programme Director of the School’s BSc (Hons) Management degree which is delivered in Singapore in collaboration with the Singapore Institute of Management (SIM). As MBS’s Academic International Coordinator from 2012-2016, John was responsible for the School’s undergraduate international activities, including articulation agreements and new programme development.

Research Interests

Reflecting his academic background in geography and marketing, John’s research interests are concerned with the relationships that exist between organisations/consumers and their broader environments. The context for much of this research has been the retail sector and includes studies of locational planning, independent retailing and retail history.

He has published over 25 refereed journal articles and numerous conference papers and book chapters. His work has appeared in Advances in Consumer Research, Cities, European Journal of Marketing, International Journal of Market Research, Journal of Business Research, Journal of Marketing Management, Journal of Small Business and Enterprise Development and The Service Industries Journal, amongst others. From its foundation in 2008 until 2015 he was Academic Editor of the Journal of Place Management and Development, which is ranked in the top quartile for Business and International Management; Urban Studies; Tourism, Leisure and Hospitality Management; and Geography, Planning and Development in the SCImago Journal Rankings.

Further details of John's publications and citations are available on his Google Scholar page.

Administration and Consultancy

John has extensive experience of administration in higher education: as Programme Director, Graduate Research Coordinator, MBA Project Moderator, Deputy Head/Head of School and Associate Dean, amongst other roles.

In addition, John has undertaken research and consultancy projects for a variety of public, private and third sector organisations. Clients have included Bury Metropolitan Borough Council, Manchester Academic Health Sciences Centre, P&O Shopping Centres, Skillsmart Retail, the Tasmanian Ambulance Service and the Toyota Motor Corporation. He is currently (2014-2016) working on a project for the Churches Conservation Trust (with Profs Dominic Medway and Gary Warnaby, MMU) exploring aspects of marketing strategy and visitor engagement.

Programme involvement

Specialist fields

Experience

Achievements

Membership

Publication summary

Clients

Question

Answer

Working papers

LCMNTitleYear published
No records to display.

Teaching

John’s interest in, and engagement with, pedagogical issues stems from his initial involvement taking seminar groups whilst in the first year of his PhD. Subsequent to that, he was an early member of the Institute for Learning and Teaching in Higher Education (now the Higher Education Academy, of which he is a Fellow) and then gained teaching qualifications from the Open University and the University of Tasmania.

John’s teaching interests lie mainly in the areas of principles of marketing, marketing communications and retail marketing. He has significant experience of teaching at all levels from first year undergraduate to PhD, as well as on executive education programmes for major organisations such as J Sainsbury and B&Q. In addition to teaching marketing on the School’s undergraduate programme in Singapore, he has also taught at six of MBS’s Global MBA Centres.

John has taught research methodology to both undergraduates and postgraduates. For his work in developing the teaching of research methods at the University of Tasmania, he received the Faculty of Business Teaching Award. He has supervised several PhD candidates to successful completion, as well as numerous MSc dissertations and MBA final projects.

Showing 59 publication(s)

2016

  • Skandalis, A., Byrom, J., & Banister, E. (2016). Paradox, tribalism and the transitional consumption experience: In light of post-postmodernism. European Journal of Marketing. . Publication link: 0d74aaa8-1e1b-49b3-92e9-1ccf9911f757

2015

  • Skandalis, A., Banister, E., & Byrom, J. (2015). Using Bourdieu: the multi-sited ethnographic approach and music consumption. In host publication.. Publication link: e4879e0b-155c-4bd9-a382-985ce66c7f8d
  • Skandalis, A., Banister, E., & Byrom, J. (2015). Toward a spatial theory of taste formation. Advances in Consumer Research, 43, 404-408. . Publication link: d6e05a0f-4f2d-4515-9cf0-96e6644a80ec
  • Skandalis, A., Byrom, J., & Banister, E. (2015). Brand scouting: co-creation of value in the Football Manager community. Advances in Consumer Research, 43, 409-414. . Publication link: 51f77fb2-7ae9-40d5-a218-6c66d2a3b05f
  • Skandalis, A., Banister, E., & Byrom, J. (2015). Marketplace transformation of classical music tastes: insights from the Bridgewater Hall concert place. In Proceedings of the Academy of Marketing Annual Conference.. Publication link: 56e21229-fa3c-4fb3-a4d4-6cf00ad5b5c0

2014

  • Skandalis, A., Banister, E., & Byrom, J. (2014). The experiential aspects of taste: how marketplace performances shape consumers’ generalised and field-dependent capital investments. In host publication.. Publication link: 7a58eeb7-15ad-490b-a024-de1fa6d4e08b
  • Byrom, J., Cooper, C. (Ed.), Lee, N. (Ed.), & Farrell, A. (Ed.) (2014). Retail franchising. In The Wiley Encyclopaedia of Management: Volume 9: Marketing. (3 ed., Vol. 9, pp. 439-439). Chichester: Wiley. . Publication link: cbe5c3e0-d888-4390-b061-a600ff295a3d
  • Byrom, J., Cooper, C. (Ed.), Lee, N. (Ed.), & Farrell, A. (Ed.) (2014). Not-for-profit marketing. In The Wiley Encyclopaedia of Management: Volume 9: Marketing. (3 ed., Vol. 9, pp. 374-374). Chichester: Wiley. . Publication link: d3aeeb5c-c41c-45d8-8ff1-f178dc8b373d
  • Byrom, J., Skandalis, A., & Banister, E. (2014). The emplaced aspects of taste: towards an exploration of consumers’ place-dependent capital investments. In host publication.. Publication link: ed7886b1-4128-4a9b-943c-ec47ad34c63e

2012

  • Byrom, J., Lehman, K., Armstrong, G. (Ed.), Kotler, P. (Ed.), Harker, M. (Ed.), & Brennan, R. (Ed.) (2012). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction. (2 ed., pp. 224-226). Harlow, Essex: Pearson Education. . Publication link: aa081ee8-d718-4a3c-9a66-2fb1c11dca86

2011

2009

  • Byrom, J., Lehman, K., Armstrong, G. (Ed.), Kotler, P. (Ed.), Harker, M. (Ed.), & Brennan, R. (Ed.) (2009). Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management. In Marketing: An Introduction. (1 ed., pp. 228-230). London: Financial Times Prentice Hall. . Publication link: 5385292b-4066-4b8d-a9ad-2f7fbfcb8012
  • Byrom, J., Parker, M., Lindgreen, A. (Ed.), Hingley, M. (Ed.), & Vanhamme, J. (Ed.) (2009). The elusive written contract: dependence, conflict, power and opportunism within the Australian food industry. In The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply. (pp. 293-309). Farnham, Surrey: Gower. . Publication link: 51214b41-0f0c-41a5-a65e-e3571cd7c479

2008

  • Byrom, J., & Lehman, K. (2008). Coopers Brewery: a family firm competing with the big boys. Paper presented at Academy of Marketing Annual Conference, Robert Gordon University, Aberdeen, .. Publication link: d15e8504-78d3-46b3-8fe4-7394888d8a71
  • Roach, G., Byrom, J., & Lehman, K. (2008). Consumer perceptions of mobile phone marketing: recent evidence from Australia. In host publication.. Publication link: 87850d7a-56c0-421a-8803-3e3045999c88

2007

  • Byrom, J., & Lehman, K. (2007). Corporate visual identity in local government: the role of the logo. Paper presented at 6th International Congress on Public and Non Profit Marketing, University of Minho, Braga, .. Publication link: 7a6afcea-46c2-423e-bc7d-e806a9e82f5a
  • Parker, C., Yuste Giménez, R., Coca-Stefaniak, J. A., & Byrom, J. (2007). Perceptions of the Andalusian independent retail sector. International Journal of Business and Globalisation, 1(1), 125-142. . Publication link: a7da2978-20b9-4ef3-804c-0e1f20043ae2
  • Lehman, K., & Byrom, J. (2007). The Boag's Centre for Beer Lovers: Building brand with a corporate museum. In Museum Marketing: Competing in the Global Marketplace|Mus. Mark.: Compet. in the Glob. Marketpl.. (pp. 69-72). Oxford: Elsevier Butterworth-Heinemann. DOI: 10.4324/9780080550428. Publication link: 3dd02577-5555-451b-b960-484c0baa160a
  • Byrom, J. (2007). Place management through separate rate imposition: evidence from Tasmania. 6th National Mainstreet Conference, Melbourne and Geelong, Victoria, .. Publication link: 3973fd0a-7551-4bf5-83b7-8c7ac2d3bb60
  • Byrom, J., & Lehman, K. (2007). Regional brand identity: using logos in the local government sector. Australian Marketing Institute Regional Marketing Conference, Launceston, Tasmania, .. Publication link: c5e08877-d508-4fde-ab8a-e82d1be78469

2006

  • Medway, D., & Byrom, J. (2006). A comment on "A Lleyn sweep for local sheep? Breed societies and the geographies of Welsh livestock" [1]. Environment and Planning A, 38(12), 2377-2379. DOI: 10.1068/a39263. Publication link: 1a2fc2e8-31c3-4f87-9362-e6321c40eea0
  • Byrom, J. W., & Parker, M. M. (2006). Collaboration amongst Australian brassica growers: developing a differentiated product and approach. In host publication.. Publication link: 384565ef-85dd-4271-b5d4-afd43f7c2b44
  • Byrom, J., & Parker, C. (2006). High Street Britain: 2015: recommendations for independent retail sustainability. In Proceedings of the Academy of Marketing Conference.. Publication link: 965ccc57-b7fd-4fa1-9c0d-e006b566da5b
  • Byrom, J. (2006). Place management from an Australian perspective. In Proceedings of the 2006 Annual Manchester Metropolitan University Conference on Contemporary Issues in Retail Marketing. (pp. 14-19). Publication link: ce5619e7-d9d4-4922-bce8-db503683a0ab

2005

  • Evans, J. D., Bridson, K. C., Byrom, J., & Medway, D. (2005). The mediating role of competitive advantage in the relationship between organisational capabilities and retail performance. In host publication.. Publication link: 91f7565e-627d-451a-b43d-cc2fa96b0d09
  • Pal, J., & Byrom, J. (2005). More than one bite of the cherry: a study of UK grocery retailers’ attempts to influence the retail planning policy-making process. Journal of Public Affairs, 5(2), 136-149. DOI: 10.1002/pa.15. Publication link: 9b61fb2a-1623-4070-8eca-ef73fff0ee35
  • Byrom, J., Parker, C., Bainbridge, S., & Coca-Stefaniak, A. (2005). Factors affecting the future of independent retailing in Britain and Spain. In Proceedings of the 2005 Annual Manchester Metropolitan University Conference on Contemporary Issues in Retail Marketing. (pp. 96-102). Publication link: 8728443f-eb5d-4bb4-9cdf-25360ea89aa9

2004

  • Evans, J., Bridson, K., Byrom, J. W., & Medway, D. (2004). A resource-based view of retail competitive advantage. In Proceedings of the Australian and New Zealand Marketing Academy Conference.. Publication link: 2d4e44e7-6a50-44c9-8b1e-1f3a19b28527
  • Pal, J., Byrom, J., & Medway, D. (2004). Analysing retail firm ‘failure’ from an historical perspective. In host publication.. Publication link: 593cae97-974d-4092-aad8-b9c2b5792231
  • Byrom, J., & Medway, D. (2004). Cyber solutions to remote problems? Online trading in British Overseas Territories - a review and research agenda. The International Review of Retail, Distribution and Consumer Research, 14, 71-82. DOI: 10.1080/0959396032000154301. Publication link: bbb668ce-e8d7-42b5-be8e-2170e65679a5
  • Pioch, E., & Byrom, J. (2004). Small independent retail firms and locational decision-making: outdoor leisure retailing by the crags. Journal of Small Business and Enterprise Development, 11(2), 222-232. . Publication link: cfbe4c16-b620-4536-a052-44d89cc00690

2003

  • Pal, J. W., & Byrom, J. W. (2003). The 5 Ss of retail operations: a model and tool for improvement. International Journal of Retail & Distribution Management, 31(10), 518-528. . Publication link: 94258b43-a2a6-4725-8589-f0d093d89c72
  • Byrom, J. (2003). Data and decisions: the role of geographical information in retail locational planning. In Proceedings of the Australian & New Zealand Marketing Academy Conference. (pp. 732-740). Publication link: 2ec9382c-8e88-4f3f-811e-5b9714d9f851

2002

  • Byrom, J. W., & Pioch, E. A. (2002). Owner-manager autocracy and staff autonomy: investigating marketing decision-making in the entrepreneurial small firm using a grounded theory approach. In Proceedings of the Australian & New Zealand Marketing Academy Conference. (pp. 51-58). Publication link: ce823218-0665-496b-b9d6-9fd7ce8c42ff
  • Hudson-Davies, R., Parker, C., & Byrom, J. (2002). Towards a Healthy High Street: developing mentoring schemes for smaller retailers. Industrial and Commercial Training, 34(7), 248-255. . Publication link: 276b0c6f-6c5a-430a-af70-0ff6927cf1e0

2001

  • Byrom, J., Medway, D., & Warnaby, G. (2001). Towards a typology of rural retailing strategies: evidence from the Uists. In Proceedings of the Academy of Marketing Annual Conference.. Publication link: 468f1b8c-eb7c-46eb-9072-4043849ace77
  • Byrom, J., Medway, D., & Warnaby, G. (2001). Combating rurality at global, national and local scales: retail businesses on the Uist. In host publication.. Publication link: d3cb0d52-044b-49fe-b701-ded220081be6
  • Pal, J., Bennison, D., Clarke, I., & Byrom, J. (2001). Power, policy networks and planning: the involvement of major grocery retailers in the formulation of Planning Policy Guidance Note 6 since 1988. Unknown Journal, 11(3), 225-246. . Publication link: a78e271c-e893-4b4a-b263-cb5aa34e24f9

2000

  • Byrom, J., Bennison, D., Hernández, T., & Hooper, P. (2000). The use of geographical data and information in retail location planning: an empirical study. In Proceedings of the International EAERCD Conference on Retail Innovation.. Publication link: c1e4c681-2649-4f60-a7b4-cde6540015fe
  • Byrom, J., & Bennison, D. (2000). The effect of personalisation on mailed questionnaire response rates. International Journal of Market Research, 42(3), 357-358. . Publication link: bb454ffe-ef53-4ddc-b5aa-dfd8187b1d52
  • Parker, C., & Byrom, J. (2000). Training the independent retailer: an audit of training needs, materials and systems. In Proceedings of the Academy of Marketing Annual Conference.. Publication link: b2afd403-fdaa-4fc9-b17c-7a7e6e32bed0
  • Byrom, J. (2000). The use of loyalty card data in local marketing activity: current use and future prospects. In Proceedings of the 2000 Annual Manchester Conference for Contemporary Issues in Retail Marketing. (pp. 190-203). Publication link: 1c8b41d8-d538-46e0-a417-26b32a0e95af
  • Byrom, J., Harris, J., & Parker, C. (2000). Training the independent retailer: an audit of training needs, materials and systems. European Journal of Training and Development, 24(7), 366-374. . Publication link: a7b32da8-a642-4f58-95c1-a07d39b932d6
  • Byrom, J., & Bennison, D. (2000). Data use in the location of UK retail and service outlets: an inter-sectoral study. In Proceedings of the Australian & New Zealand Marketing Academy Conference 2000. (pp. 154-160). Publication link: 657eb605-106e-4600-bc7d-824559cfd300