Professor Nitin Sanghavi

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Profile photo of: Professor Nitin Sanghavi Email: Show Email Address
Position: Professor of Retail Marketing
Academic unit: Management Sciences and Marketing
 

Biography

Nitin Sanghavi is Professor of Retail Marketing and Strategy at Manchester Business School (MBS). Nitin joined MBS in 1985, after holding senior positions in buying, merchandising, operations and commercial areas for a number major retail and retail-related organisations in the UK and overseas. He has since taught on and directed a range of executive education programmes for retail, retail-related, service and fmcg organisations, as well as teaching on Full-time and Executive MBA programmes. Nitin has also held / currently holds a number of visiting appointments at universities around the world, including, Professor of Retailing at Kobe University (Japan); Visiting Fellow at Monash University (Australia); Visiting Professor at University of Texas (USA), Visiting Speaker at both University of Georgia (USA) and University of St Gallen (Switzerland), Visiting Professor at University of RennÃs (France),Visiting Scholar/Professor at Harvard Business School (USA) and Visiting Professor at Great Lakes Institute of Management (India).

Nitin has published widely on retail strategy, franchising, internationalisation, and consumer marketing, and is a frequent speaker at several national and international conferences. He is/hasbeen a fellow of the Royal Society of Arts, Commerce and Manufacturing, a member of the International Society of Franchising and American Collegiate Retail Association, special advisor to the British Council and Commonwealth Secretariat, and special advisor on retailing to the World Bank. Nitin also acts as a non-executive director for several retail and retail-related organisations in Europe and India (including both the largest department store and rural retail chains in India), is strategy advisor to the boards of several blue-chip retail and service organisations, and is the founder and director of the MBS Retail Centre - one of the largest providers of retail executive education in the world, operating across five continents and in more than 40 countries.

Nitin was given the Retail Leadership Award and an award for Retail Excellence by the Asia Retail Congress in 2008 and 2009 and now sits on the Council of the Asia Retail Congress.

Research Interests

1. Impact of culture on consumer behaviour, marketing strategies, and brand perceptions;

2. Retail marketing and strategy;

3. International marketing and business Management (special focus on retail / service business);

4. Retail franchising (with international perspective);

5. Branding (internal/external) and its impact on business performance;

6. Growth of retailing and competitiveness in developing countries;

7. Retail decision-making and optimisation of business performance;

8. Online consumer behaviour;

9. Developing / Leveraging consumer-centric business;

10. Supply chain management - retail perspective;

11. Social media trends and its impact on retail / service businesses.

Additional Information

International Retailing; Retail Franchising as a Growth Strategy for Business; Changing Consumer Behaviour and Shopping Attitudes and its Impact on Consumer Marketing; Retail Supply Chain Management; Retail Marketing and Strategic Management; Developing Supply Chains/Distribution Channels in Emerging Economies; New Channels for E-tailing and its Strategic Impact on Traditional Retailers

Programme involvement

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Working papers

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Showing 52 publication(s)

2016

  • Liu, W., De Mattos, C., & Sanghavi, N. (2016). Transition from Old to Modern Ways: Different Uses of Power by Large Enterprises over Small Distributors in the Iron & Steel Industry in China. Paper presented at 14 th International Conference of the Society for Global Business & Economic Development (SGBED), Montclair, NJ, United States.. Publication link: 0dca5691-2509-45d1-ad95-a7987314cfd6
  • Sanghavi, N., De Mattos, C., Salciuviene, L., & Mohit, T. (2016). Employing Social Networking Media as a Marketing Tool in Large Emerging Markets: The Case of India. Paper presented at The 14th International Conference of the Society for Global Business & Economic Development (SGBED), Montclair, NJ, 07043, United States.. Publication link: 36d45ad9-efdb-43e2-8c41-d138743a1408

2015

  • Liu, W., De Mattos, C., & Sanghavi, N. (2015). Comparing the Power of Large Steel State-Owned Enterprises vis-a-vis Private-Owned Enterprises as Perceived by Small Distributors in the Chinese Context. Paper presented at Academy of International Business Annual Meeting, Bengaluru, India.. Publication link: c080bbca-ae73-4b9a-ab7d-ea5683ef53f8

2013

  • De Mattos, C., Sanghavi, N., & Liu, W. (2013). A Comparative Study of Power of Large State-owned and Private-owned sellers (Manufacturers) over Small Buyers (Distributors) under an Oligopolistic Industry Setting – the Case of the Steel Industry in China. In host publication. Liverpool. . Publication link: 7d0ccbf1-f7c9-4bc2-8392-92f25d321acb
  • Stefan, A., De Mattos, C., & Sanghavi, N. (2013). Pertinent Issues Regarding the Effective Interaction between New Product Development and Brand Management: The Case of Slovenian Companies. Paper presented at EMAC 2013 European Marketing Academy 42nd Annual Conference, Istanbul, Turkey, .. Publication link: 8ed4f514-503a-4c3f-a7db-8e1d6e7d9d7b

2012

  • De Mattos, C., Sanghavi, N., & Li, L. (2012). An Exploration of the Self-Congruity of Global Consumer Brands and Consumers' Self-Image toward Purchase Experience from a Cross-Cultural Perspective: Some Initial Empirical Findings. In Proceeding of British Academy of Management (BAM) Conference 2012 - Contribution 830.. British Academy of Management. . Publication link: 23f9fc96-4d54-4206-94db-7ffaa50a9a95

2011

  • De Mattos, C., Sanghavi, N., & Li, L. (2011). A value-oriented exploration into the impact of congruence between global consumer brand image and consumers' self-image on purchase intention in cross-cultural contexts. In host publication. Dublin, Ireland.. . Publication link: b221873c-98fc-4dde-9af3-c78ea54fcd38
  • Sanghavi, N., Li, L., & De Mattos, C. (2011). An Investigation of the Image Congruence of Global Consumer Brands and Consumers' Self-image: A Cross-cultural Perspective. In Proceedings of the 12th International Conference on Global Business and Economic Development. (pp. 1366-1375). Singapore: SSB/SGBED. . Publication link: a720a1ae-27f3-43a7-b778-86e4c1d5ac11
  • Sanghavi, N., & Li, L. (2011). An Investigation of the Image Congruence of Global Consumer Brands and Consumers? Self-image: A Cross-cultural Perspective. In host publication.. Publication link: 8cb806c7-db25-4ccf-bef6-08ef5526f679
  • De Mattos, C., Sanghavi, N., & Li, L. (2011). An Investigation of the Image Congruence of Global Consumer Brands and Consumers’ Self-image: A Cross-cultural Perspective. In host publication. (pp. 1366-1375). Publication link: 6c91323b-3c47-4ba3-94b9-c1cd44e9df03
  • Zhu, H., Jackson, P., & Sanghavi, N. (2011). Towards an integrated approach to internal branding: a conceptual model. In host publication. Proceedings of the 14th Irish Academy of Management Conference. . Publication link: 7fa8a3b5-d27a-4d53-9ce0-b66f7c5e526a

2010

  • Sanghavi, N., & Zhu, H. (2010). Employee Engagement as Innovative Leverage in Internal Brand Management. In SGBED/EADA 3rd Research Symposium Proceedings. Spain: SGBED Society/EADA. . Publication link: d59741ba-97bb-4e6e-adf8-3e07f4fab153
  • Sanghavi, N., Li, L., & De Mattos, C. (2010). An Innovative Investigation of the Congruence of Brand Image and Consumer's Self-Image in Retailing Industry:A Cross-Cultural Perspective. In SGBED/EADA 3rd Research Symposium Proceedings. Spain: SGBED Society/EADA. . Publication link: 4c4448fe-f205-4b19-bdf6-397231bbdc9e
  • De Mattos, C., Sanghavi, N., Li, L., & Shangavi, N. (2010). An innovative investigation of the congruence of global consumer brand image and consumers’ self-image in the retailing industry: a cross-cultural perspective. In host publication.. Publication link: 1301d1d8-7767-4702-99f9-5a23e5a5440d

2008

2007

  • Sanghavi, N., N., . U., Bell, D., Shelman, M., & Fuller, V. (2007). Hariyali Kisaan Bazaar: A Rural Business Initiative. Harvard Business School Case Study. . Publication link: 1e943210-1d33-4788-86e6-99ef9a2266cf
  • Sanghavi, N. (2007). Internationalization of Retailing: Strategic Overview of Retail Internationalisation to Japan. In International Conference on Global Business and Economic Development.. Publication link: 02899af9-96ac-4b81-b941-78cf24510497
  • Sanghavi, N., & Douglas, L. (2007). 'Internationalisation of Retailing: Strategic Overview of Retail Internationalisation to Japan. In International Conference on Global Business and Economic Development.. Publication link: aa6a368c-c668-45b4-affe-a712bb46b233
  • Sanghavi, N., Jayachandran, C. (Ed.), Ali, J. (Ed.), Chatterjee, S. (Ed.), Chiamsri, S. (Ed.), & Douglas, L. (2007). Internationalisation of Retailing: A Study of Expanding Retailing Operations to China: Strategic Overview. In Services Management in Asia Pacific.. Publication link: ed5ca4a6-19bd-47b4-a062-1900a0ac7e91

2006

  • Sanghavi, N. (2006). Changing Retailer-Supplier Partnership in Asia - Strategic Perspective. In International Conference of International Business and Economic Development.. Publication link: e83487b4-0271-4679-bd04-b7c354b8f91d

2004

2003

  • Sanghavi, N. (2003). Internationalisation of Retail/Service Businesses: Strategic Opportunities and Challenges. In host publication.. Publication link: 29f03f5f-f617-4755-8e67-dacde592274a

2002

  • Sanghavi, N. (2002). Retail Franchising as an International Growth Strategy: An Overview. In International Society of Franchising Conference, Orlando, USA.. Publication link: 4b57140b-08a4-4028-85e4-5d4d6a962c3f

2001

  • Sanghavi, N. (2001). The Use of Franchising as a Tool for SME Development in Central European Countries. In host publication.. Publication link: d6174186-2950-495a-8c1a-cc725f9220bc
  • Sanghavi, N. (2001). The Use of Franchising as a Tool for SME Development in Developing Economics: the case of Central European countries. In host publication. CCH Editions. . Publication link: 2e96c6c2-a5b8-44ae-8f5d-21f2bf9941c2

2000

  • Sanghavi, N. (2000). Customer Retention and the Implications for the Internet: a case study of the UK Book Retail Market. In host publication.. Publication link: 5c8d823a-544e-49b9-b67c-f9e9a5653ec8

1999

  • Sanghavi, N. (1999). The Rise of Online Marketing Channels: a case of internet shopping in the UK - strategic overview. In host publication.. Publication link: e01395da-dd21-49bf-999b-6ddc3d1e29f4

1998

  • Sanghavi, N. (1998). Internationalisation of Retailing: a case of expanding retailing operation to India. In host publication.. Publication link: ae5fbd35-25d9-457f-b913-0fabc8ceb48b
  • Sanghavi, N. (1998). Franchising as a tool for SME development in transitional economies: the case of Central European countries. Unknown Journal, 21 (11). . Publication link: 2269fd93-f026-4732-9e2d-45510beb9032
  • Sanghavi, N. (1998). Retail franchising as an international growth strategy – a case of Body Shop International plc. Unknown Journal, 2 (4). . Publication link: 05d8afd1-1275-4d00-8fa1-36270ed19781

1997

  • Sanghavi, N. (1997). Internationalisation of Retailing: a study of expanding retailing operations to China - challenges and opportunities. In host publication.. Publication link: 7683c266-73ea-4c8d-abfd-b4fc6628ed50
  • Sanghavi, N. (1997). The Value Chain and Direct Product Profitability: strategic linkage - a case study for the home shopping sector. In host publication.. Publication link: 6daa2a46-da52-4511-8e81-786b5245a658
  • Sanghavi, N. (1997). Franchising as a Tool for SME Development in Transitional Economies: the case of Central European countries. In host publication.. Publication link: fa08dafa-72ec-475b-9051-c944fd7a24c2

1996

  • Sanghavi, N., N., . U., & Pavlin, I. (1996). Franchising and Small Business Development: The case of transitional economies. In host publication.. Publication link: 29b0ebce-2fa5-42d2-aaa4-721a574f64e1

1995

  • Sanghavi, N. (1995). Expanding your retailing operations to developing countries - South East Asia, India and China. In host publication.. Publication link: 91c7386f-e36a-431b-b9ee-1832507329c5
  • Sanghavi, N. (1995). Internationalisation of retailing - a study of retailing in developing economies of South East Asia, India and China. In host publication.. Publication link: 82f1fd30-10f0-4774-9cca-782ef779b7f1
  • Sanghavi, N., & Davies, G. (1995). Market innovation and internationalisation: the success of Toys 'R' Us. In host publication.. Publication link: 57c656d0-60a2-463a-bb75-3a8314b0efa5
  • Sanghavi, N. (1995). Emergence of alternative retail channels and their impact on the retail sector in Indonesia. In host publication.. Publication link: 67a1bd32-b944-45ae-87e4-e6870a52d662