Dr Noemi Sinkovics

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Position: Lecturer in International Business & Management
Academic unit: People, Management and Organisations


Noemi Sinkovics is Lecturer in International Business and Management at the University of Manchester, Manchester Business School (MBS). She received her PhD from MBS in 2013 and holds a master’s degree from the Vienna University of Economics and Business (WU-Wien). Her research interests are theoretical and practical issues around entrepreneurship (including international and social entrepreneurship), human rights, social value creation, business model design, innovation and capability development, conscious business practices, mindfulness and well-being in organizations. She has contributed to research projects in the AMBS-CIBER. Her work has been published in International Business Review, International Marketing Review, Journal of Business Research, European Journal of International Management, Journal of Interactive Marketing and as chapter contributions to edited volumes.

Research Interests

The driving force behind my research is to make a contribution to knowledge production at the business-society interface. My research focuses on how organisations can conduct business in an environmentally and socially sustainable way without risking financial viability.

My current research projects are centering around the following themes:

1) Conscious business practices, social value creation, and human rights

2) Theoretical and practical issues related to the notion of entrepreneurship and implications for international business

3) Entrepreneurial business model design and capability development

4) Theory building and methodological issues

The same commitment that propels my research also inspires my teaching. For me teaching and research are inseparable. My teaching philosophy is to balance content with experience and inspiration. All of my pedagogical strategies are dedicated to offering students a platform where they are not only exposed to cutting-edge academic research but also have the opportunity to experiment, experience, and self-reflect. I often create a controlled learning environment, where students can have a personal experience of dissonance between how they think they would behave in a situation and how they actually behave. This method leads to experiential knowledge and a source of inspiration.

PhD supervision

I welcome PhD applications that fall within the broader CIBER research agenda and my research interests in particular.

  • Rising Powers and emerging economies: How do firms from emerging economies compete in the global marketplace? What are their attitudes towards social value creation? Business strategies, capabilities and structures are path dependent and vary across different countries and institutional contexts. How do emerging market firms capitalize on their path dependent innovation capabilities and business model design?

  • Social value creation – practices that benefit society at large: How can social value be defined and what is its implication for international business and entrepreneurship theories? How does social value manifest itself in different economic and political contexts? How can social value be organically incorporated into business models? What are alternative finance models for non-profit organisations and social enterprise?

  • Conscious business practices, mindfulness, and wellbeing in organisations: There is an increasing body of literature on the role of mindfulness and spirituality in the workplace. New forms of unfreedoms (Sen, 1999) are emerging in both developed and developing economies. What are these unfreedoms and what part does business play in their creation and/or elimination? How can mindfulness practices contribute to the design of business models that are not only successful in terms of financial performance but also contribute to the physical and mental well-being of their employees and create social value for its customers and society at large?

Programme involvement

Specialist fields




Publication summary




Working papers

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Showing 13 publication(s)


  • Hoque, S., Sinkovics, N., & Sinkovics, R. R. (2016). Supplier strategies to compensate for knowledge asymmetries in buyer-supplier relationships: Implications for economic upgrading. European Journal of International Management, 10(3), 254-283. DOI: 10.1504/EJIM.2016.076292 . Publication link: 0607e03d-d1e7-444b-a00b-5e3c99715753



  • Sinkovics, R. R., Jedin, M. H., & Sinkovics, N. (2014). Marketing integration in cross-border mergers and acquisitions: Conceptual framework and research propositions. European Journal of International Management, 8(6), 644-670. DOI: 10.1504/EJIM.2014.064899. Publication link: e9f5ddb2-8627-4ccf-a389-3076093eb1ad


  • Sinkovics, N., Jean, R-J. . B. (Ed.), Chiou, J-S. (Ed.), & Zou, S. (Ed.) (2013). Adopting neural net methodology for literature mapping and the generation of research ideas: An example at the interface of entrepreneurship, ICT, and economic development. In International Marketing in Rapidly Changing Environments. (Vol. 24, pp. 103-123). (Advances in International Marketing). Bingley, England: Emerald Group Publishing Ltd.. DOI: 10.1108/s1474-7979(2013)0000024009. Publication link: 59b5aae7-a214-4539-8d30-0b24a23e5651


  • Sinkovics, N., Pezderka, N., Sinkovics, R. R., & Jean, R. J. B. (2012). Do born global SMEs reap more benefits from ICT use than other internationalizing small firms? In Handbook of Research on Born Globals|Handb. of Res. on Born Globals. (pp. 185-213). Cheltenham, UK: Edward Elgar Publishing Ltd. DOI: 10.4337/9781848449534.00021. Publication link: 037ca9c1-7ded-41ef-be0c-7ae851df6432
  • Sinkovics, N., Liu, C. L. E., Sinkovics, R. R., Pezderka, N., & Haghirian, P. (2012). Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austria. Journal of Interactive Marketing, 26(1), 21-32. DOI: 10.1016/j.intmar.2011.07.002. Publication link: f76253af-d225-46ea-b91a-799320a7f028



  • Sinkovics, R. R., Sinkovics, N., Pezderka, N., Dimitratos, P. (Ed.), & Jones, M. V. (Ed.) (2010). A conceptualization of e-risk perceptions and the offline-online risk trade-off for small firm internationalization. In Resources, Efficiency and Globalization. (17 ed., pp. 233-246). Houndmills, Basingstoke, U.K.: Palgrave Macmillan . . Publication link: 8f158666-682a-4fb0-a464-709836fa4f04