Dr Oscar De Bruijn

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Profile photo of: Dr Oscar De Bruijn Email: Show Email Address
Position: Lecturer
Academic unit: Management Sciences and Marketing


Dr de Bruijn has over 15 years experience as an experimental cognitive psychologist, of which the last 10 years have been dedicated to the study of Human-Computer Interaction (HCI) and Cognitive Systems. He obtained an MSc in Experimental Psychology from the University of Leiden in the Netherlands and a PhD from St Andrews University in Scotland researching visual word recognition. His postdoctoral research was carried out at Swansea University and Imperial College London. He moved to the University of Manchester in 2002.

His recent work concerns the use of cognitive theories in the design of interactive information artefacts, in particular, for information visualisation and visual sense making. This work has been funded by EPSRC (in 2000 and 2006) and Mitsubishi Electronic. Earlier work looked at information visualisation artefacts embedded in local communities to support social navigation and community interactions funded by the European Union.

He has been an organiser of workshops on ‘Socio-cognitive Grids’ and has been a member of many conference program committees.

Dr de Bruijn teaches undergraduate courses in Global Team Working and Social Media & Social Networks, a postgraduate course in the Psychology of Behaviour and Decision Making, and an MBA course in Risk Management. All his teaching emphasises evidence-based learning either through critical examination of empirical studies found in the literature or through experience and reflection.

Research Interests

Dr de Bruijn is interested in the development and use of cognitive theories to the design of interactive artefacts for communication, information visualisation and decision making. He is particularly interested in information visualisation in the domains of preventative health care, business intelligence, and everyday socio-cognitive decision making (eg, in social networking). He has long-standing collaborations with Bob Spence of Imperial College London, and Kostas Stathis of Royal Holloway University London. He is also collaborating with Alistair Sutcliffe, Sarah Thew, Rob Proctor and Iain Buchan on a project aimed at developing collaborative visualisation tools for epidemiologists.

Programme involvement

Specialist fields




Publication summary




Working papers

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Showing 39 publication(s)


  • Dowie, C., De Mattos, C., & De Bruijn, O. (2015). Cross-cultural business negotiations: investigating the micro-dynamics of individual-to-individual and team-to-team sequences of interactions. In host publication.. Publication link: d7339e2b-ee9e-4f97-a002-cd6b71d45e9e
  • Dowie, C., De Mattos, C., & De Bruijn, O. (2015). The Role of Sequences of Interactions on Cross-Cultural Inter-Team and Intra-Team Negotiations". In host publication.. Publication link: a3ef3f03-74b1-47a1-87a6-edb9c72ff96d


  • Luo, C., De Bruijn, O., & Chen, Y-W. (2014). Behavioural segmentation using store scanner data in retailing: Exploration and exploitation in frequently purchased consumer goods markets. In The Business & Management Review 5 (3). (pp. 43-54). Middlesex, UK: The Academy of Business and Retail Management. . Publication link: 816d8a64-5a86-461c-b6bf-257d7591c33d
  • Jiang, Y. F., & De Bruijn, O. (2014). Facebook helps: A case study of cross-cultural social networking and social capital. Information, Communication and Society, 17(6). . Publication link: dda2178f-90b7-43be-92c7-5b673c56e0a1


  • Jiang, Y., & De Bruijn, O. (2013). A three-level approach to the study of multi-cultural social networking. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)|Lect. Notes Comput. Sci.. (Vol. 8029, pp. 365-374). Berlin: Springer Verlag. DOI: 10.1007/978-3-642-39371-6-41. Publication link: 6eae8f4b-d7cb-48fb-ad0d-0a1e4648bea3


  • Hussain, N., & De Bruijn, O. (2011). The effects of distinctiveness on the use of workspace and grabbing of other's documents. In CHINZ 2011 - Proceedings of the 12th Annual Conference of the New Zealand Chapter of the ACM Special Interest Group on Computer-Human Interaction|CHINZ - Proc. Annu. Conf. New Zealand Chapter ACM Spec. Interest Group Comput.-Hum. Interact.. (pp. 41-48). ACM. DOI: 10.1145/2000756.2000762. Publication link: f528b86b-9b32-4a6b-83c3-ff8e8545c621


  • Thew, S., Sutcliffe, A., De Bruijn, O., McNaught, J., Procter, R., Jarvis, P., & Buchan, I. (2010). Supporting creativity and appreciation of uncertainty in exploring geo-coded public health data. Methods of Information in Medicine, 50(2), 158-165. DOI: 10.3414/ME09-01-0070. Publication link: d04859ac-547e-414e-bb69-7c25db758d5d


  • Mansor, E. I., De Angeli, A., & De Bruijn, O. (2009). The fantasy table. In Proceedings of IDC 2009 - The 8th International Conference on Interaction Design and Children|Proc. IDC - Int. Conf. Interact. Des. Child.. (pp. 70-79). ACM Digital Library: ACM. DOI: 10.1145/1551788.1551801. Publication link: 92bbc451-7ce3-44e6-a44f-3d96aa0f9a22
  • Buchan, I., Thew, S., Sutcliffe, A., McNaught, J., Jarvis, P., Procter, R., ... Ainsworth, J. (2009). Supportive creative thinking in Public Health Research – the ADVISES and Obesity e-Lab projects. In host publication.. Publication link: 5611759a-807b-44ec-b12f-fb7eb7764e69
  • Jiang, Y., De Bruijn, O., & De Angeli, A. (2009). The perception of cultural differences in online self-presentation. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)|Lect. Notes Comput. Sci.. (Vol. 5726, pp. 672-685). Springer Verlag. DOI: 10.1007/978-3-642-03655-2_74. Publication link: fdec4a46-d5da-4935-9481-8127fd50268e
  • Thew, S., Sutcliffe, A., Procter, R., de Bruijn, O., McNaught, J., Venters, C., & Buchan, I. (2009). Requirements engineering for E-science: Experiences in epidemiology. IEEE Software, 26(1), 80-87. DOI: 10.1109/MS.2009.19. Publication link: ea545bcf-b25f-4af4-953d-9e0385a0ea2f


  • Mansor, E. I., De Angeli, A., & De Bruijn, O. (2008). Little fingers on the tabletop: A usability evaluation in the Kindergarten. In 2008 IEEE International Workshop on Horizontal Interactive Human Computer System, TABLETOP 2008|IEEE Int. Workshop Horizontal Interact. Hum. Comput. Syst., TABLETOP. (pp. 93-96). IEEE Explore Digital Library: IEEE. DOI: 10.1109/TABLETOP.2008.4660190. Publication link: fa75e34a-4be6-433a-a68c-54e356584016
  • Thew, S., Sutcliffe, A., De Bruijn, O., McNaught, J., Procter, R., Venters, C., & Buchan, I. (2008). Experience in e-Science Requirements Engineering. In Proceedings of the 16th IEEE International Requirements Engineering Conference, RE'08|Proc. IEEE Int. Requir. Eng. Conf., RE. (pp. 277-282). IEEE Explore Digital Library: IEEE. DOI: 10.1109/RE.2008.34. Publication link: cd0eb4bc-ccb2-4f1b-a43b-df51e458f7b5


  • Stathis, K., Spence, R., De Bruijn, O., & Purcell, P. A. (2007). Collective memories: The many roles of agents & interaction in digitally connected communities. In Networked Neighbourhoods: Connected Communities in Context.. Publication link: a4a400c8-edcb-4183-ad63-cc88b2de1290
  • Sutcliffe, A., Thew, S., Venters, C., De Bruijn, O., McNaught, J., Proctor, R., & Buchan, I. (2007). ADVISES Project: Scenario-based Requirements Analysis for e-Science Applications. In UK E-Science All Hands Meeting. UK e-Science. . Publication link: 3ee7379b-68f5-476e-aefe-e9970b71b90c


  • Cooper, K., De Bruijn, O., Spence, R., & Witkowski, M. (2006). A comparison of static and moving presentation modes for image collections. In Proceedings of the Workshop on Advanced Visual Interfaces|Proc Workshop Adv Visual Interfaces. (Vol. 2006, pp. 381-388). DOI: 10.1145/1133265.1133345. Publication link: 918e2c0a-ade8-4ea7-a965-e60cd56f2691


  • Hussain, N., De Bruijn, O., & Hassan, Z. (2005). Using the framework of distributed cognition in the evaluation of a collaborative tool. In 4th International conference on information technology asia (CITA'05), Kuching, Malaysia, December 12-15, 2005Won best paper award.. Publication link: e9f33c3d-f8e4-40cf-bfc5-0846e0789dd2
  • Hussain, N., DeBruijn, O., & Hassan, Z. (2005). Experimental findings on collaborative interactions in a co-located environment. In Proceedings - 3rd International Conference on Information Technology and Applications, ICITA 2005|Proc. Int. Conf. Info. Technol. Applic.. (Vol. II, pp. 242-245). DOI: 10.1109/ICITA.2005.136. Publication link: f7e007f0-7e05-462a-ac07-6381dc98bab8


  • Sutcliffe, A., De Bruijn, O., Gault, B., Fernando, T., & Tan, K. (2004). Comparing interaction in the real world and CAVE virtual environments. In People and Computers XVIII - Design for Life - Proceedings of HCI 2004. Springer Verlag. . Publication link: 991591f7-5b4a-4325-bd58-a0f39aa0d9a0
  • Spence, B., Witkowski, M., Fawcett, C., Craft, B., & De Bruijn, O. (2004). Image presentation in space and time: Errors, preferences and eye-gaze activity. In Proceedings of the Workshop on Advanced Visual Interfaces AVI|Proc Workshop Adv Visual Interfaces. (pp. 141-149). DOI: 10.1145/989863.989884. Publication link: 4db7b2b9-0ba6-4b5f-8207-8ce89b720075


  • De Bruijn, O., & Tong, C. H. (2003). M-RSVP: mobile web browsing on a pda. In People and Computers XVII, Proceedings of HCI 2003.. Publication link: 8512c159-42b5-42e5-b04a-713a709e31d9


  • De Bruijn, O., & Spence, R. (2002). Patterns of eye gaze during rapid serial visual presentation. In Proceedings of the Workshop on Advanced Visual Interfaces AVI|Proc Workshop Adv Visual Interfaces. (pp. 209-217). ACM Press. DOI: 10.1145/1556262.1556295. Publication link: c6236fc2-51d7-4aea-8447-36239caa3ba0


  • De Bruijn, O., & Spence, R. (2001). Serendipity within a ubiquitous computing environment: a case for opportunistic browsing. In UbiComp2001: Ubiquitous Computing, Porc., Atlanta, GA.. Springer Verlag. . Publication link: 7b8156c2-f8eb-4d47-9d4d-98a63d5e2d56
  • De Bruijn, O., Spence, R., & Chong, M. Y. (2001). RSVP Browser: Web Browsing on Small Screen Devices. In IHM-HCI 2001 Workshop in Human Computer Interaction with Mobile Devices: Mobile HCT'01, Proc., Lille, France. September 2001.. Publication link: 71028b41-9438-4f3a-9eb9-aa7ae037d3bb
  • McDougall, S., Curry, M., & De Bruijn, O. (2001). The effects of visual information on users' mental models: an evaluation of pathfinder analysis as a measure of icon usability.International Journal of Cognitive Ergonomics, 5(1), 59-84. DOI: 10.1207/S15327566IJCE0501_4. Publication link: 15b961c6-cd39-41b7-9970-f4b5873b7788


  • McDougall, S. J. P., De Bruijn, O., & Curry, M. B. (2000). Exploring the effects of icon characteristics on user performance: The role of icon concreteness, complexity, and distinctiveness. Journal of Experimental Psychology: Applied, 6(4), 291-306. . Publication link: 812475da-1924-42e6-8bad-cc29295896cf
  • de Bruijn, O., & Spence, R. (2000). Rapid serial visual presentation: A space-time trade-off in information presentation. In Proceedings of the Workshop on Advanced Visual Interfaces|Proc Workshop Adv Visual Interfaces. (pp. 189-192). New York, NY, United States: ACM. . Publication link: ddea46fc-c700-40bd-988f-89c88a0af342


  • De Bruijn, O., McDougall, S., & Curry, M. B. (1999). ESPbase: A Microsoft Access tool for selecting symbol and icon sets for usability. Behavior Research Methods, Instruments, and Computers, 31(3), 479-486. . Publication link: ed1c1018-c1d0-408b-99e2-06b917bb83a1
  • McDougall, S. J. P., Curry, M. B., & De Bruijn, O. (1999). Measuring symbol and icon characteristics: Norms for concreteness, complexity, meaningfulness, familiarity, and semantic distance for 239 symbols. Behavior Research Methods, Instruments, and Computers, 31(3), 487-519. . Publication link: a22fc0dc-062c-4641-956a-773cfac80902
  • Curry, M., McDougall, S., & De Bruijn, O. (1999). Finding out what users really think: Using cognitive structural modelling to improve icon design. In Engineering Psychology and Cognitive Ergonomics - Volumes 3 and 4. Ashgate. . Publication link: 691d23ad-15d9-4ad8-9c2c-a2d9bb2ccf12


  • McDougall, S., Curry, M., & De Bruijn, O. (1998). Understanding what makes icons effective: how subjective ratings can inform design. In Contemporary Ergonomics 1998. Taylor & Francis . . Publication link: e17bdb68-f366-46f5-beb2-47c73b5dfdcd
  • Curry, M., McDougall, S., & De Bruijn, O. (1998). The effects of the visual metaphor in determining icon efficacy. In Proceedings of the 42nd Annual Meeting of the Human Factors and Ergonomics Society, Santa Monica, CA 1998. Human Factors Society. . Publication link: fef1405c-9ddf-40da-87ce-648d7e902ef0