Professor Pete Naude

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Profile photo of: Professor Pete Naude Email: Show Email Address
Position: Deputy Director of Academic Programmes, Professor of Marketing
Academic unit: Management Sciences and Marketing
 

Biography

Peter Naude taught at the University of Cape Town's Graduate School of Business prior to joining MBS as a doctoral student in 1988. He taught at MBS until 1999, when he joined the University of Bath School of Management as Professor of Marketing. He returned to MBS in 2005.

Research Interests

His area of interest is Business-to-Business Marketing and, along with many of his MBS colleagues, is closely associated with the research themes of the IMP Group (see www.impgroup.org). He and his colleagues hosted the 23rd annual IMP Conference at MBS in 2007.

Programme involvement

Specialist fields

Experience

Achievements

Membership

Publication summary

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Working papers

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Showing 107 publication(s)

2015

  • Zaefarian, . U., G., . U., Najafi-Tavani, Z., Z., . U., Henneberg, S. C., & Naude, P. (2015). Do Supplier Perceptions of Buyer Fairness Lead to Supplier Sales Growth?Industrial Marketing Management. . Publication link: 10df8726-9c93-4027-bc1e-a9bbd098ac3f
  • Najafi-Tavani, . U., Z., . U., Zaefarian, G., Henneberg, S. C., Naude, P., Naudé, P., ... Giroud, A. (2015). Subsidiary Knowledge Development in Knowledge Intensive Business Services: A Configuration Approach. Journal of International Marketing. DOI: 10.1509/jim.14.0150. Publication link: 7381e1b6-4292-4591-8acc-13086f97787f
  • Iang, . U., Z., . U., Shiu, E., Henneberg, S. C., & Naude, P. (2015). Relationship Quality in Business to Business Relationships – Reviewing the Current Literature and Proposing a New Measurement Model,Unknown Journal. . Publication link: 9aeaa7ca-8b69-462e-81df-e96c7357715a
  • Henneberg, S. C., Gruber, T., Reppel, A., Naude, P., Ashnai, B., Huber, F., & Chowdhury, I. N. (2015). A Cross-Cultural Comparison of Business Complaint Management Expectations. Journal of Marketing Theory and Practice, 23(3), 254-271. DOI: 10.1080/10696679.2015.1032392. Publication link: ac7bd265-3b80-4ce2-8cfd-f389c9ace5bd

2014

  • Abosag, I., & Naude, P. (2014). The Development of Special Forms of B2B Relationships in Eastern Cultures: Examining the Role of Interpersonal Liking in Developing Guanxi and Et-Moone Relationships. Industrial Marketing Management, 43(6), 887-896. . Publication link: 2c36ca12-d6f6-4e99-9733-540cf44f7b56
  • Human, G., & Naude, P. (2014). Heterogeneity in the Quality – Satisfaction – Loyalty Framework: A Multi-Group Analysis in a Business-to-Business Network,Industrial Marketing Management, 43(6), 920-928. . Publication link: e0475226-0dff-4f91-871c-bfea4ec916be

2013

  • Jiang, Z., Shiu, E., Henneberg, S., & Naude, P. (2013). Operationalizing Trust, Reliance, and Dependence in Business Relationships: Responding to the Ongoing Naming and Cross-Level Problems. Journal of Business-to-Business Marketing, 20(4), 193-225. DOI: 10.1080/1051712X.2013.813719. Publication link: a255fc02-486b-4458-8aeb-b8413d822dab
  • Ramos, C., Roseira, C., Henneberg, C. B. S. C., & Naude, P. (2013). Towards an Understanding of the Emergence of Business Service Networks: The Case of the Health Cluster Portugal. Industrial Marketing Management. . Publication link: 4b72cda3-b38f-4481-8128-30d915b14f4c

2012

  • Kohtamäki, M., Vesalainen, J., Henneberg, S., Naudé, P., & Ventresca, M. J. (2012). Enabling relationship structures and relationship performance improvement: The moderating role of relational capital. Industrial Marketing Management, 41(8), 1298-1309. DOI: 10.1016/j.indmarman.2012.08.001. Publication link: ddc3a7f1-63a7-4330-b006-644c485cfaa4
  • Abrahamsen, M., Henneberg, S. C., & Naude, P. (2012). Using Actor's Perceptions of Network Roles and Positions to Understand Network Dynamics. Industrial Marketing Management, 41(3). . Publication link: 5fc15d37-735a-42e0-9fb5-d45e4fb77b0b

2011

  • Abrahamsen, M., Naude, P., & Henneberg, S. (2011). Network change as a battle of ideas? Analysing the interplay between idea structures and activated structures. The iMP Journal, 5(2), 122-139. . Publication link: 45e404bc-1b09-4dad-a2ce-3ba27891a54a
  • Henneberg, S., Ashnai, B., Smirnova, M., & Naude, P. (2011). Dyadic Operationalization in Business Marketing. In host publication.. Publication link: e8954747-dffa-48aa-9380-48c2c20afc1e

2010

  • Gruber, T., Henneberg, S. C., Ashnai, B., Naudé, P., & Reppel, A. (2010). Complaint resolution management expectations in an asymmetric business-to-business context. Journal of Business and Industrial Marketing, 25(5), 360-371. DOI: 10.1108/08858621011058124. Publication link: 17c6a052-80b3-4c55-bf68-2f4369ae541f

2009

  • Henneberg, S., Jiang, Z., Naude, P., & Ormrod, R. (2009). The Network Researchers' Network: A Social Analysis of the IMP Group 1984-2006. The iMP Journal, 3(1), 28-49. . Publication link: d00dc354-2882-4cbd-a48d-50440911d9fc

2008

  • Gruber, T., Naude, P., Henneberg, S. C., Ashnai, B., & Reppel, A. (2008). Revealing Complaint Handling Expectations of Buying Companies. In Society for Marketing Advances Conference. St. Petersburg, FL, USA. . Publication link: 0fdad4e3-8aa7-45ca-9ff7-b35a79cd1bf7
  • Gruber, T., Henneberg, S. C., Ashnai, B., Naude, P., & Reppel, A. (2008). Using Laddering to Understand Business Complaint Management. In AMA Summer Educator’s Conference. San Diego, CA, USA. . Publication link: 6124ff33-2c08-46d1-baf6-4296aca32623
  • Henneberg, S. C., Gruber, T., Ashnai, B., Naude, P., & Reppel, A. (2008). Understanding Complaint Management in Close Business-To-Business Relationships. In 4th IMP Journal Seminar. Lancaster, UK. . Publication link: 66eac3f7-27a5-4ff9-b475-b02cb6259c1c
  • Henneberg, S. C., Gruber, T., Ashnai, B., Naude, P., & Reppel, A. (2008). Make Sure it Doesn’t Happen Again! Investigating Expectations of Manufacturing Companies Regarding Complaint Resolution Management. In ISBM Academic Conference 2008. San Diego, CA, USA. . Publication link: 696d8b43-58a8-4a95-84c1-1601c617bbe4
  • Henneberg, S. C., Ashnai, B., Gruber, T., Naude, P., & Reppel, A. (2008). Using Means-End Approaches to Understand Business Complaint Management. In 24th IMP Conference. Uppsala, Sweden. . Publication link: a087190b-55c5-42ef-a75e-6ef85415f3d9

2007

  • Gruber, T., Henneberg, S. C., Ashnai, B., Naude, P., & Reppel, A. (2007). An Exploratory Qualitative Study of Complaint Management in Business-to-Business Relationships. In Academy of Marketing B2B Marketing Masterclass. Leicester, UK. . Publication link: 566d9555-4e7f-4681-b487-231bac3f290f

2006

2005

  • Naude, P. (2005). Comments on "Power to all our friends? Living with imbalance in supplier-retailer relationships" by Martin Hingley, invited commentary. Unknown Journal, 34. . Publication link: 1f46569a-220f-4a1f-9f5c-dcf6068852cc
  • Turnbull, P. W., Naude, P., & Leek, S. (2005). Classifying Relationships across cultures as Successful and Problematic: Theoretical Perspectives and Managerial Implications. In host publication.. Publication link: 8382f0ab-83c6-41ba-b9d7-a4ea2a59f869
  • Naude, P., & Aron, L. (2005). On the unique contribution of the interpersonal approach to interaction: A discussion of Stephen A. Mitchell's "Ideas of interaction in psychoanalysis.". In Contemporary Psychoanalysis|Contemp. Psychoanal.. (Vol. 41, pp. 21-34). Publication link: bd131893-0eda-4949-8f2f-2e9e358a886d
  • Naude, P., Henneberg, S., P., . U., S, C., Mouzas, S., & Pardo, C. (2005). Value Dimensions and Strategies in Dyadic 'Key Relationship Programmes. In 21st Annual IMP Conference.. Publication link: a835c2f2-900f-49eb-80cc-76d5b081db03
  • Naude, P., P., . U., & Worthington, S. (2005). Triadic Relationships and the Measurement of Attribute Importance. In host publication.. Publication link: ef260e99-794a-41a1-be2b-f48e0e7f035a

2004

  • Naude, P., P., . U., Nairn, A., & Ede, L. (2004). The Role of Statistics in Industrial Marketing Management: A Strategic, Operational and Tactical Tool Kit. Unknown Journal, 33. . Publication link: 267aff3c-0503-41c5-91cf-d35c2980acd9

2003

  • Turnbull, P. W., Naude, P., Salle, R., & Leek, S. (2003). A Cross Cultural Comparison of the Use of Information Technology on Managing Relationships. In host publication.. Publication link: f4fda9cb-ef4d-4df0-a391-e96c5f2b5dfd
  • Naude, P., P., . U., Modarres, Y. L., & Modarres, Y. M. (2003). The Diffusion of Information Technology: Insights from Iran Using Judgemental Modelling. In host publication.. Publication link: b81ca3f7-132c-4233-8015-21e56806af58
  • Naude, P., P., . U., & Cheng, L. (2003). Choosing between [potential] friends: Market Segmentation in a small company. In host publication.. Publication link: cb3c020d-36d3-4602-b675-80fa0e1928a4
  • Naude, P., P., . U., Nairn, A., & Ede, L. (2003). The Role of Statistics in Industrial Marketing Management: A Strategic, Operational and Tactical Tool Kit. In host publication.. Publication link: 0cbf1344-878b-47d5-af3d-51e7411ee584
  • Naude, P., Henneberg, S., Mouzas, S., & Shoib, G. (2003). Meta-phrasing Information and Communication Technology Metaphors to Business Networks: Reflections on How We Make Sense of Business Relationships. In 19th IMP Conference.. Publication link: 1c577d6b-d1d8-42f8-8e87-2498adfc6c0a
  • Murphy, . U., Naude, P., & Desai, J. (2003). Identifying the Determinants of Internal Marketing Orientation. Unknown Journal, 37. . Publication link: 858e2e17-6e89-4db8-9efe-3ffc91fd943c
  • Turnbull, P. W., Naude, P., & Leek, S. (2003). The Impact of Information Technology on the Management of Business to Business Relationships. Unknown Journal, 2. . Publication link: 98e086bd-803c-4cda-b6e7-9861a961b9a9

2002

  • Turnbull, P. W., Naude, P., & Leek, S. (2002). Managing Business-to-Business Relationships: An Emerging Model. In host publication.. Publication link: 2bad07ad-3ab8-4c5b-891b-2ea4f8f935c0
  • Turnbull, P. W., Naude, P., & Leek, S. (2002). Managing Relationships and the Differences between Manufacturing and Service Industries. In host publication.. Publication link: 1f4d41cb-904a-47ad-9a67-e45dd3c80d9b
  • Turnbull, P. W., Naude, P., & Leek, S. (2002). Difficulty Managing Relationships and the Influence of Information Technology. In host publication.. Publication link: 273a00a2-3674-4e2b-9661-fe9bec19fe48
  • Naude, P., P., . U., & Black, P. (2002). Managing Those Large Accounts Effectively: A Case Study in the International Ocean Freight Shipping Industry. Unknown Journal, 4. . Publication link: 9cdb5d4a-461d-4b54-8f54-d0f0c3abbbb6
  • Naude, P., P., . U., Morgan, E., & Baxter, A. (2002). Assessing the Adoption of Business-to-Business E-commerce: a judgmental modelling approach. In host publication.. Publication link: a09253ea-314b-486e-a7e4-11827d2ede1d
  • Turnbull, P. W., Naude, P., P., . U., & Leek, S. (2002). Managing Business-to-Business Relationships: An Emerging Model. Unknown Journal, 1. . Publication link: 6daff1c9-dfaf-40e4-a809-f6d2fbc737eb
  • Naude, P., P., . U., Morgan, E., & Baxter, A. (2002). Assessing the Adoption of Business to Business E-Commerce: a judgemental modelling approach. In host publication.. Publication link: c35384b9-e0f6-4268-9e43-33e2637847a3
  • Naude, P., Ford, D., Berthon, P., Brown, S., Gadde, S., Hakansson, L-E., ... Snehota, I. (2002). The Business Marketing Course: Managing in Complex Networks. John Wiley & Sons .. Publication link: fe638553-19d4-4a71-8944-b7bfe4a4aa14

2001

  • Turnbull, P. W., Naude, P., & Leek, S. (2001). Interactions, Relationships and Networks - Past, Present and Future. In host publication.. Publication link: 0d9d623c-93cc-43f8-a540-5971dd4618f4
  • Naude, P., P., . U., Desai, J., & Murphy, J. (2001). Identifying the Determinants of Internal Marketing. In host publication.. Publication link: a75b3ac5-0cfe-4bd3-887c-9a81a58004b8
  • Naude, P., P., . U., Morgan, E., & Baxter, A. (2001). Using Judgmental Modelling to Assess the Potential of Adopting E-Commerce: A Dutch Case Study. In host publication.. Publication link: dbc489f9-9043-4086-9405-e379090273a9
  • Turnbull, P. W., Naude, P., Ritter, T., & Leek, S. (2001). Classifying Relationships as Successful and Problematic: Theoretical Perspectives and Managerial Implications. In host publication.. Publication link: f9fe78c8-b0b1-4af2-af85-5fc78c884326

2000

  • Buttle, F. A., Naude, P., P., . U., Myhal, C. G., & Hopkinson, P. (2000). Exploring Relationship Quality. In host publication.. Publication link: 8ac406f5-e4a5-4942-8b59-1801940e18c2
  • Da Silva, R. V., Davies, G., & Naude, P. (2000). Marketing to UK retailers: Understanding the nature of UK retail buying of textiles and clothing. Journal of Fashion Marketing and Management, 4(2), 162-172. . Publication link: 986750f4-5280-42fe-8799-d79ab4039c78
  • Holland, C., Naude, P., & Sudbury, M. (2000). The Benefits of IT-based Supply Chains - Strategic or Operational?Business to Business Marketing, 7, 1. . Publication link: c53c5d84-8c7f-49a8-a138-6a9aef76b5e7

1999

1998

  • Holland, C., Naude, P., & Sudbury, M. (1998). Marketing benefits of shared information systems. In AMA Conference - Marketing Theory and Applications.. Publication link: 00d4e1c4-e67d-4980-831d-7e20690cb6a6

1997

  • Da Silva, R. V., Davies, G., & Naude, P. (1997). Country of Origin and Destination Effects in the Purchase and Supply of Textile Products: a relationship perspective. In IMP Conference, Lyon.. Publication link: 4ac3519c-7677-49fd-8da0-335833406149

1996

  • Naude, P., Holland, C. P., & Buttle, F. (Ed.) (1996). Business-to-Business Relationships. In Relationship Marketing, Theory and Practice.. Publication link: 503b9598-d518-4d16-ae09-ff384d309791

1995

  • Holland, C. P., & Naude, P. (1995). Marketing relationships as an information handling problem. In 11th International Marketing and Purchasing Conference.. Publication link: 9e86a344-7b62-40ce-80ed-957952b1c5b7