Dr Rudolf Sinkovics

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Position: Professor of International Business
Academic unit: People, Management and Organisations


Rudolf R. Sinkovics is Professor of International Business at Alliance Manchester Business School (AMBS), U.K., where he is Director of CIBER (Comparative and International Business Research Centre) and AMBS Director of Research. He previously held a number of visiting scholar positions, including Michigan State University, University of Oklahoma, USA and at University of Otago at Dunedin, New Zealand.

His research interests are on inter-organisational governance, the role of ICT, and research methods in international business. Recent work is geared at rising powers, emerging markets and drivers of economic change.

He received his Ph.D. from Vienna University of Economics and Business (WU-Wien), Austria.

His work has been published in International Business and International Marketing journals such as Journal of International Business Studies, Management International Review, Journal of World Business, International Business Review, Journal of International Marketing and International Marketing Review. He also serves on the editorial boards of international journals including International Business Review, Journal of World Business, Critical Perspectives of International Business, International Marketing Review, Research in International Business and Finance and der Markt. He teaches in the areas of Global Marketing, Multinational Management and Research Methodology. Born in Austria, he now lives and works in Manchester, UK.

Research Interests

  • My research efforts and associated outputs feature in three areas: a) Governance issues related to overcoming environmental and commercial risks, b) information and communication technologies (ICT) and international business, and c) methodological issues in international business.
  • Recent work is geared at rising powers, emerging markets and drivers of economic change. I am associated with the rising powers and global standards network. See www.risingpowers.net/ for the research agenda pursued via this network.


  • Sinkovics, Noemi and Rudolf R Sinkovics (2015), “SCERAT – Social and commercial enterprise resilience assessment tool”, ESRC-IAA Award, fEC £41,978.00.
  • Nadvi, Khalid (Principal investigator), Rudolf R. Sinkovics, Peter Knorringa, Chris King-chi Chan, Mansueto Almeida, and Keshab Das (2013), "Rising powers, labour standards and the governance of global production networks," ESRC ES/J013234/1, (£695,279 / 36 months; started 2013), www.risingpowers.net
  • Rudolf R. Sinkovics (2010), “Success Factors of Multinational Corporations in Poverty Eradication”, British Academy SG100190, (£6,000, secured)

Publication projects and special issues



  • Guest Editor: Critical Perspectives on International Business (2015), Editorial: Yamin, Mo and Rudolf R Sinkovics (2015), "Rising power firms – the developmental promises and challenges," Critical Perspectives on International Business, 11 (3/4), 210-215. (DOI: 10.1108/cpoib-04-2015-0016).
  • Guest Editor, International Business Review (2014), Editorial: Sinkovics, Rudolf R., Mo Yamin, Khalid Nadvi, and Yingying Zhang Zhang (2014), "Rising powers from emerging markets—the changing face of international business," International Business Review, 23 (4), 675-679. (DOI: 10.1016/j.ibusrev.2014.04.001).

a PhD supervisions

I welcome PhD applications that fall within the broader CIBER research agenda and my research interests in particular.

  • Rising powers and emerging countries: How does the economic dynamism in emerging countries, in particular China, India and Brasil, transform the contours of the global economy and with what consequences? How does the rise of lead firms from these contexts challenge IB theory and point at potentially different patterns of growth? What are the economic and social outcomes of these transformation processes?
  • Global value chains and international business: Global Value Chains (GVCs) have exploded in the past decade and refer to the international dispersion of design, production, assembly, marketing and distribution of services, activities, and products. Analytically, frameworks for GVC analysis have been developed outside the IB field and only recently recognition has developed to build on these frameworks and incorporate these in IB thinking. What are the consequences for firms (especially smaller firms) to engage and work within GVCs, what are the opportunities to engage and generate both economic and social value? What are the antecedents and consequences of insertion into GVCs and governance dynamics for cross-border collaboration? What about economic and social upgrading?
  • Business strategies and capability development: Business strategies, capabilities and structures vary and change within and across different countries and institutional contexts. Emerging market firms are frequently challenging conventional thinking about innovation and economic development (reverse innovation, catch-up strategies). What are the implications for development of business strategies and capability development?
  • Information and communication technologies and international business: ICTs have tremendous impacts on inter-firm partnerships and facilitation of relational exchange. However, the impacts of not uniquely positive (e.g. “virtuality trap”) and context dependent. New forms of ICTs and social media allow for new governance modes and new forms of innovation (e.g. crowdsourcing, open innovation, open access in scholarship, etc.).

b PhD supervisions current

  • Samia Ferdous Hoque (Full time, Start 2012): Global production networks, varieties of capitalism and changes in labour standards in the Bangladesh Garment industry.
  • Umair Choksy (Full time, Start 2011): Internal and external mechanisms of outsourcing vendors’ technological upgrading and power upgrading

c PhD supervisions completed

  • Thomas P. Hiebaum (2013): Product innovation and knowledge protection in the relationship between automotive first-tier suppliers and OEMs in China: an empirical investigation. Current Position: General Manager, Hella Fahrzeugteile Austria.
  • Misagh Tasavori (2012): Corporate social entrepreneurship at the bottom of the economic pyramid: antecedents and outcomes in India. Current position: Lecturer in International Entrepreneurship, University of Essex, UK.
  • Yong Kyu Lew (2011): Governing international technology alliances – innovation capabilities and performance outcomes in the mobile computing market. Current Position: Assistant Professor of International Business and Strategy, Sejong University, Seoul, South Korea.
  • Shasha Yu (2011): The ‘tussle’ between headquarters’ authoritative power and subsidiaries’ resource-based power within multinational enterprises. Current position: Lecturer in International Business, University of Plymouth, UK.
  • Mohd Haniff Jedin (2010): Marketing implications of merger & acquisitions in Malaysian industries. Current position: Associate Professor in International Business and Strategy, University Utara, Malaysia.
  • Vassiliki ‘Vicky’ Bamiatzi (2009): Industry and firm level factors contributing to divergence from the industry trend - An examination of UK companies. Current position: Lecturer in Entrepreneurship, University of Leeds, UK.
  • Ruey-Jer 'Bryan' Jean (2008): The impact of market orientation on international channel relationship, performance and the effect of B2B internet-marketing integration. Current position: Associate Professor of International Business, National Chengchi University, Taipei, Taiwan.

Programme involvement

Specialist fields




Publication summary




Working papers

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Showing 120 publication(s)


  • Hoque, S., Sinkovics, N., & Sinkovics, R. R. (2016). Supplier strategies to compensate for knowledge asymmetries in buyer-supplier relationships: Implications for economic upgrading. European Journal of International Management, 10(3), 254-283. DOI: 10.1504/EJIM.2016.076292 . Publication link: 0607e03d-d1e7-444b-a00b-5e3c99715753
  • Jean, R-J. . B., Wang , Z., Zhao, X., & Sinkovics, R. R. (2016). Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts: A comparison between China and Taiwan. International Marketing Review, 33(4), 514-529. DOI: 10.1108/IMR-04-2014-0115. Publication link: 7fcbb701-7c8c-4272-8992-d5ad61a86df4
  • Lew, Y. K., Sinkovics, R. R., Yamin, M., & Khan, Z. (2016). Trans-specialization understanding in international technology alliances: the influence of cultural distance. Journal of International Business Studies, 47(5), 577-594. DOI: 10.1057/jibs.2016.10. Publication link: 58e17480-2563-4da6-89c6-c71e2fe6a44a


  • Tüselmann, H., Sinkovics, R. R., & Pishchulov, G. (2015). Towards a consolidation of worldwide journal rankings - A classification using random forests and aggregate rating via data envelopment analysis. Omega (United Kingdom), 51, 11-23. DOI: 10.1016/j.omega.2014.08.002. Publication link: 63d46290-922b-4d0a-946c-3b6e1d1c8591
  • Khan, Z., Lew, Y. K., & Sinkovics, R. R. (2015). International joint ventures as boundary spanners: technological knowledge transfer in an emerging economy. Global Strategy Journal, 5(1), 48-68. DOI: 10.1002/gsj.1089. Publication link: 90dc02d1-12a6-483e-8388-7da9dc1163ae
  • Khan, Z., Lew, Y. K., & Sinkovics, R. R. (2015). The mirage of upgrading local automotive parts suppliers through the creation of vertical linkages with MNEs in developing economies. Critical Perspectives on International Business, 11(3/4), 301-318. DOI: 10.1108/cpoib-12-2012-0064. Publication link: b378c82d-b32f-466e-8c2e-7c2ac3337c2f
  • Johns, J., Buckley, P., Campling, L., Cook, G., Hess, M., Sinkovics, R. R., ... Wei, Y. (Ed.) (2015). Geography and history matter: International business and economic geography perspectives on the spatial and historical development of multinational enterprises. In The rise of multinationals from emerging economies: achieving a new balance. (Vol. 22, pp. 51-80). (Academy of International Business (UKI) Series). Houndmills, Basingstoke, Hampshire, U.K.: Palgrave Macmillan . DOI: 10.1057/9781137473110.0010. Publication link: be1a3aa2-23c3-4c3a-abc4-daff5fc3f4c5


  • Yamin, M., & Sinkovics, R. R. (2014). A retrospective on: Infrastructure or foreign direct investment? In Progress in International Business Research|Prog. Int. Bus. Res.. (Vol. 8, pp. 231-247). (Progress In International Business Research). Bingley, UK: Emerald Group Publishing Ltd.. DOI: 10.1108/S1745-8862(2013)0000008015. Publication link: d75dea0d-4e64-4cdb-a3d1-c7de624a26d3
  • Lew, Y. K., & Sinkovics, R. R. (2014). Modularity and Social Governance in Non-Equity Based International Alliances. In Modularity and Social Governance in Non-Equity Based International Alliances.. Publication link: dae0d1d1-7660-493b-b436-93be61a52a94
  • Sinkovics, R. R., Jedin, M. H., & Sinkovics, N. (2014). Marketing integration in cross-border mergers and acquisitions: Conceptual framework and research propositions. European Journal of International Management, 8(6), 644-670. DOI: 10.1504/EJIM.2014.064899. Publication link: e9f5ddb2-8627-4ccf-a389-3076093eb1ad
  • Bryan Jean, R. J., Sinkovics, R. R., & Kim, D. (2014). The impact of technological, organizational and environmental characteristics on electronic collaboration and relationship performance in international customer-supplier relationships. Information and Management, 51(7), 854-864. DOI: 10.1016/j.im.2014.08.002. Publication link: f906e0bd-f4ce-40da-8499-8a5d72d8a0eb
  • Lew, Y. K., & Sinkovics, R. R. (2014). Measurement and Scaling. In C. L. Cooper (Ed.), Wiley Encyclopedia of Management. (3rd ed.). John Wiley & Sons . . Publication link: fec4f695-1376-4e6d-928c-89787115d905
  • Bamiatzi, V., Cavusgil, S. T., Jabbour, L., & Sinkovics, R. R. (2014). Does business group affiliation help firms achieve superior performance during industrial downturns? An empirical examination. International Business Review, 23(1), 195-211. DOI: 10.1016/j.ibusrev.2013.04.003. Publication link: 2f6d9eb8-2337-437c-9cc2-57ebd086bacf
  • Sinkovics, R. R., Penz, E., Molina-Castillo, F. J., & Martínez-López, F. J. (Ed.) (2014). Qualitative analysis of online communities to support international business decisions. In Handbook of Strategic e-Business Management. (pp. 841-862). (Progress in IS). Berlin Heidelberg: Springer Verlag. DOI: 10.1007/978-3-642-39747-9_35. Publication link: 4dad8316-a0de-4e20-81e5-73881df0e7d7
  • Yamin, M., Sinkovics, R. R., & Richardson, C. (2014). An exploratory analysis of the internationalization of innovative activity in Finnish multinational enterprises. European Journal of International Management, 8(3), 310-330. DOI: 10.1504/EJIM.2014.060771. Publication link: 17d5d3ce-5877-4258-a598-24632b9b5234


  • Sinkovics, R. R., Kuivalainen, O., Jean, R-J. B. (Ed.), Chiou, J-S. (Ed.), & Zou, S. (Ed.) (2013). A reconceptualization of the degree of company globalization. In International Marketing in Rapidly Changing Environments. (Vol. 24, pp. 217-244). (Advances in International Marketing). Bingley, England: Emerald Group Publishing Ltd.. DOI: 10.1108/s1474-7979(2013)0000024013. Publication link: 8f488d93-8138-4c0e-8d08-9e4c016cf533
  • Lew, Y. K., & Sinkovics, R. R. (2013). Does Tacit Knowledge Matter? The Impacts of Product Modularity and Social Governance Mechanism on Technological Capability and Performance. In host publication.. Publication link: 02dd0d45-f9e8-4758-9531-67c92bba4f97
  • Penz, E., & Sinkovics, R. R. (2013). Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach. Journal of Consumer Behaviour, 12(4), 293-306. DOI: 10.1002/cb.1420. Publication link: d34793df-e2e1-4629-824e-68cc6493d00e


  • Sinkovics, R. R., & Alfoldi, E. A. (2012). Progressive Focusing and Trustworthiness in Qualitative Research: The Enabling Role of Computer-Assisted Qualitative Data Analysis Software (CAQDAS). Management International Review, 52(6), 817-845. DOI: 10.1007/s11575-012-0140-5. Publication link: e8c4ff01-da5e-4ef2-979d-d0048d86dba3
  • Sinkovics, N., Liu, C. L. E., Sinkovics, R. R., Pezderka, N., & Haghirian, P. (2012). Determinants of Consumer Perceptions toward Mobile Advertising - A Comparison between Japan and Austria. Journal of Interactive Marketing, 26(1), 21-32. DOI: 10.1016/j.intmar.2011.07.002. Publication link: f76253af-d225-46ea-b91a-799320a7f028
  • Richardson, C., Yamin, M., & Sinkovics, R. R. (2012). Policy-driven clusters, interfirm interactions and firm internationalisation: Some insights from Malaysia's Multimedia Super Corridor. International Business Review, 21(5), 794-805. DOI: 10.1016/j.ibusrev.2011.09.002. Publication link: bc4d741d-034d-4eb2-8ac3-ed8c694eaa48
  • Khan, Z., Lew, Y. K., & Sinkovics, R. R. (2012). International Joint Ventures as a Boundary Spanner of Technological Knowledge Transfer: a Case of Automotive Parts Industry in the Emerging Market. In host publication.. Publication link: c110add5-069d-4a25-9ad9-5d27695c6197
  • Deng, Z., Jean, R. J. B., & Sinkovics, R. R. (2012). Determinants of international innovation performance in Chinese manufacturing firms: An integrated perspective. Asian Business and Management, 11(1), 31-55. DOI: 10.1057/abm.2011.26. Publication link: 7b74f16c-0d52-4697-9e91-759d9af59fc5
  • Lew, Y. K., Sinkovics, R. R., Harris, S. (Ed.), & Kuivalainen, O. (Ed.) (2012). Practices of Innovation in Mobile Computing Alliances. In Internaional Business: New Challenges, New Forms, New Practices. (pp. 242-262). Houndmills: Palgrave Macmillan . DOI: 10.1057/9781137007742. Publication link: 8bc09921-92ac-486d-b7fb-ed0749d8b097
  • Sinkovics, R. R., & Alfoldi, E. (2012). Facilitating the interaction between theory and data in qualitative research using CAQDAS. In G. Symon, & C. Cassell (Eds.), Qualitative organizational research: Core methods and current challenges. (pp. 109-131). London: Sage Publications. . Publication link: 273e08c1-8593-4edf-ac73-61eaf3ddfcd7
  • Sinkovics, N., Pezderka, N., Sinkovics, R. R., & Jean, R. J. B. (2012). Do born global SMEs reap more benefits from ICT use than other internationalizing small firms? In Handbook of Research on Born Globals|Handb. of Res. on Born Globals. (pp. 185-213). Cheltenham, UK: Edward Elgar Publishing Ltd. DOI: 10.4337/9781848449534.00021. Publication link: 037ca9c1-7ded-41ef-be0c-7ae851df6432
  • Lew, Y. K., Sinkovics, R. R., & Kuivalainen, O. (2012). Dynamic Capability: A Consequence of the Internationalization Process. In host publication.. Publication link: 3d4e6409-41f3-4787-a11f-e7d07042e214


  • Lew, Y. K., & Sinkovics, R. R. (2011). International Strategic Technology Alliances - A Framework for Governance Mechanisms and Innovation Capabilities. In host publication.. Publication link: 59ee6a73-70bd-4a39-8c3e-f8e44e664127
  • Tasavori, M., Hutson, E. (Ed.), Sinkovics, R., & Berrill, J. (Ed.) (2011). Socially entrepreneurial behaviour of multinational companies: Are MNCs 'social entrepreneurs'? In Firm-level Internationalisation, Regionalism and Globalization. (pp. 397-411). Houndmills, Basingstoke, U.K.: Palgrave Macmillan . DOI: 10.1057/9780230305106. Publication link: 6db073e7-9591-44e1-a0c2-5ce1297fb5d8


  • Sinkovics, R. R., Dimitratos, P. (Ed.), & Jones, M. V. (Ed.) (2010). The role of virtual integration, commitment, and knowledge-sharing in improving international supplier responsiveness. In Resources, Efficiency and Globalization. (17 ed., pp. 27-43). Houndmills, Basingstoke, U.K.: Palgrave Macmillan . . Publication link: a3776c05-3c97-4000-9fa9-b620cbcc90c9
  • Sinkovics, R. R., Sinkovics, N., Pezderka, N., Dimitratos, P. (Ed.), & Jones, M. V. (Ed.) (2010). A conceptualization of e-risk perceptions and the offline-online risk trade-off for small firm internationalization. In Resources, Efficiency and Globalization. (17 ed., pp. 233-246). Houndmills, Basingstoke, U.K.: Palgrave Macmillan . . Publication link: 8f158666-682a-4fb0-a464-709836fa4f04
  • Jean, R. J. B., & Sinkovics, R. R. (2010). Relationship learning and performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms. International Marketing Review, 27(2), 200-222. DOI: 10.1108/02651331011037520. Publication link: 644c08ac-15a1-4578-992b-76a974a2102f
  • Jean, R. J., Sinkovics, R. R., & Kim, D. (2010). Drivers and performance outcomes of relationship learning for suppliers in cross-border customer-supplier relationships: The role of communication culture. Journal of International Marketing, 18(1), 63-85. DOI: 10.1509/jimk.18.1.63. Publication link: 00bb5aa6-5cfa-4957-b6c6-72ae27f248fb


  • Sinkovics, R. R., Penz, E., Buber, R. (Ed.), & Holzmüller, H. H. (Ed.) (2009). Mehrsprachige Interviews und softwaregestützte Analyse - Problemlösungen und Implementierung mit NVivo. In Qualitative Marktforschung - Theorie, Methode, Analyse. (2nd ed., pp. 679-998). Wiesbaden: Gabler Verlag. DOI: 10.1007/978-3-8349-9258-1_57. Publication link: df01e8de-dbe3-402e-97b1-104419a64fdd
  • Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In Advances in International Marketing|Adv. Int. Mark.. (Vol. 20, pp. 277-319). (Advances in International Marketing). Bingley: Emerald. DOI: 10.1108/S1474-7979(2009)0000020014. Publication link: fbdaceff-a1e3-49af-9bc0-e8e81ad68db7
  • Sinkovics, R. R., Hiebaum, T., Clark, D., Specker, T. (Ed.), & Xiao, F. (Ed.) (2009). Die Wirtschaftskrise und Intellectual Property in China - Perspektiven aus der KFZ-Zulieferindustrie. In Tongji-CDHAW: Theorie und Praxis chinsesisch-deutscher Kooperationsprojekte. (pp. 104-112). Shanghai, China: CDHAW Chinsisch-Deutsche Hochschule für Angewandte Wissenschaften der Tongji-Universität. . Publication link: c19c4365-0ed8-4d7a-83ef-f209b464a3b4
  • Cavusgil, S., Sinkovics, R., & Ghauri, P. (2009). Advances in International Marketing: New Challenges to International Marketing Vol 20 (forthcoming). Bingley, UK: Emerald Group Publishing Ltd.. Publication link: 87628028-da29-486e-a5a3-a7020546884a
  • Sinkovics, R. R., Haghirian, P., & Yu, S. (2009). Information technology-based innovation in international marketing education: An exploration of two learning environments. Journal of Teaching in International Business, 20(2), 123-148. DOI: 10.1080/08975930902827841. Publication link: acdeae4b-78c7-4eab-8611-0fd28cc7c5bd


  • Jean, R. J., Sinkovics, R. R., & Kim, D. (2008). Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework. International Marketing Review, 25(5), 563-583. DOI: 10.1108/02651330810904099. Publication link: 462fcb6b-f93b-4aef-a1de-b1aeea4fdf8f
  • Jean, R., & Sinkovics, R. R. (2008). Information Technology and Innovation Management in International Supply Chain Relationships. In Academy of Management Annual Conference. Californa, USA. . Publication link: 84dcdfa7-1460-40b5-83a5-d68e9055bf07
  • Sinkovics, R. R., Jean, R-J. . B., & Yamin, M. (2008). The role of ‘matching’ and managerial competencies in alleviating SME internationalization barriers - A UK perspective. CIBER working paper, Manchester Business School. . Publication link: ab28fb1a-9b8a-4a65-bdbb-aa38a420d82b
  • Jean, R., & Sinkovics, R. (2008). Information Technology and Relational Governance in Innovative Outsourcing Arrangement: empirical investigation in the Taiwanese electronics industry. In Academy of International Business Annual Conference. Milan, Italy. . Publication link: e7a1621e-57a0-41e6-be69-63e62c19d4b2


  • Sinkovics, R. R., Yamin, M., & Hossinger, M. (2007). Cultural adaptation in cross border e-commerce: A study of German companies. Journal of Electronic Commerce Research, 8(4), 221-235. . Publication link: 455392c7-07c1-4154-9cf3-32f873dd0b9b
  • Sinkovics, R. R., & Yamin, M. (2007). The Internet and its Paradoxical Nature in International Business. Critical Perspectives on International Business, 3(4), 288-290. . Publication link: 88829045-6dcc-403f-9939-e1e8b8cdbf73
  • Sinkovics, R., Yamin, M., & Hossinger, M. (2007). Cultural Adaptation in Cross-border Web Presence: An Investigation of German Companies' Domestic, US, UK and Latin-American Websites. In Anxieties and Management Responses in International Business. (pp. 208-224). Houndmills, Basingstoke, U.K.: Palgrave Macmillan . . Publication link: 759ff099-42fd-48b2-a4e6-b20a04c08c76
  • Sinkovics, R., & Yamin, M. (Eds.) (2007). Anxieties and Management Responses in International Business. Houndmills, Basingstoke, U.K.: Palgrave Macmillan .. Publication link: e352a8ca-0911-4090-b527-502b1b02a24e


  • Sinkovics, R. R., & Salzberger, T. (2006). Introduction to the special issue on "Issues and advances in international marketing research". International Marketing Review, 23(4), 349-352. . Publication link: 1a6ad472-28ef-4734-ab78-4b61f4ca896d
  • Salzberger, T., & Sinkovics, R. R. (2006). Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement. International Marketing Review, 23(4), 390-417. DOI: 10.1108/02651330610678976. Publication link: 5c415a56-1e9c-45d8-98ed-6e5a440dda0e
  • Yamin, M., Sinkovics, R. R., Hadjikhani, A. (Ed.), Lee, J-W. (Ed.), & Johanson, J. (Ed.) (2006). Online-marketing and psychic distance - An exploratory study of learning about distant customers. In Business Networks and International Marketing. (pp. 223-245). Seoul, South Korea: Doo Yang Publishing Co.. . Publication link: af6bc2ba-5d5e-4a5a-a3de-af489617bbc5
  • Roath, A. S., & Sinkovics, R. R. (2006). Utilizing Relational Governance in Export Relationships: Leveraging Learning and Improving Flexibility and Satisfaction. In Advances in International Marketing|Adv. Int. Mark.. (Vol. 16, pp. 157-185). (Advances in International Marketing; Vol. 16). Amsterdam: Elsevier - JAI. DOI: 10.1016/S1474-7979(05)16007-4. Publication link: e46abf2b-f3c0-4f71-b3e0-adab3869e041


  • Penz, E., Sinkovics, R. R., Holzmüller, H. H. (Ed.), & Schuh, A. (Ed.) (2005). Formalising qualitative international Marketing research - Principles and Application (in German: Formalisierung qualitativer internationaler Marketingforschung - Grundsätze und Anwendungsfall). In Innovationen im sektoralen Marketing - Festschrift zum 60. Geburtstag von Fritz Scheuch. (pp. 235-256). Heidelberg: Physica-Verlag. . Publication link: 52b979c5-bece-4d01-b54e-7d9a1e703854
  • Sinkovics, R. R., Murray, J., Morrow, T. (Ed.), Loane, S. (Ed.), Bell, J. (Ed.), & Wheeler, C. (Ed.) (2005). Cross-border M&As in the EU and the USA: a regional analysis. In International business in an enlarging Europe. (pp. 135-162). Houndsmills, U.K.: Palgrave Macmillan . . Publication link: 3ec39a3b-65b3-46b3-be06-0b38c3d3942b
  • Sinkovics, R. R., & Littler, D. (Ed.) (2005). Nine Keyword Entries: Measurement and scaling, Rating scales, Equivalence, Licensing, International Market Entry and Development Strategies, International Marketing Organisation, International Pricing Policy, International Marketing Culture, International Channel Management. In Blackwell Encyclopedic Dictionary of Marketing. (2nd ed., Vol. IX). (The Blackwell Encyclopedia of Management). London: Blackwell Publishing. . Publication link: 14981d7b-533c-4692-8962-257cd0e8201d
  • Klausegger, C., Sinkovics, R. R., Ghauri, P. N. (Ed.), & Cateora, P. R. (Ed.) (2005). Case Study: Handl Tyrol - Market Selection and Coverage Decisions of a Medium-Sized Austrian Enterprise. In International Marketing. (pp. 571-573). London: Mcgraw Hill. . Publication link: 2bb13586-bed2-4c39-b79d-951f16d56b2f


  • Yamin, M., Sinkovics, R. R., Hogg, M. K. (Ed.), Karantinou, K. (Ed.), & Lewis, B. R. (Ed.) (2004). Psychic Distance and Online Internationalisation - Learning about Distant Customers. In Changing Perspectives on Customer Behaviour, Proceedings of the 4th Customer Research Academy (CRA) Workshop. Manchester, England: UMIST-Manchester School of Management. . Publication link: c84bbe06-2f0e-4cf0-87a7-67c62bd58f53
  • Elg, U., Ghauri, P. N., & Sinkovics, R. R. (2004). A market and network based model for retailers’ foreign entry strategies. Working Paper Series, Institute of Economic Research, Lund University, 3. . Publication link: d130affb-3407-4063-9736-8ed76f973725
  • Elg, U., Sinkovics, R. R., Ghauri, P. N. (Ed.), & Oxelheim, L. (Ed.) (2004). Foreign Direct Investment - Location Attractiveness for Retailing Firms in the European Union. In European Union and the Race for Foreign Direct Investment in Europe. (pp. 407-428). (International Business and Management Series). Oxford: Pergamon. . Publication link: 832dc544-a27b-4130-a610-aac815633d25


  • Sinkovics, R. R., Glöckner-Rist, A. (Ed.), & Schmidt, P. (Ed.) (2003). Techno-fears (in German: Technophobie-Skala). In ZUMA-Informationssystem, Elektronisches Handbuch sozialwissenschaftlicher Erhebungsinstrumente. Version 7.00. (pp. Web-Version, http://www.gesis.org/Methodenberatung/ZIS/index.htm). Mannheim: Zentrum für Umfragen, Methoden und Analysen. . Publication link: 7b0f78a9-54d4-4df5-8a65-a33210d08aff
  • Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56(6), 465-480. DOI: 10.1016/S0148-2963(01)00241-7. Publication link: c9e14d2e-8a9d-411f-8a16-7998e9f5272f


  • Sinkovics, R. R., Stöttinger, B., Schlegelmilch, B. B., & Ram, S. (2002). Reluctance to use technology-related products: Development of a technophobia scale. Thunderbird International Business Review, 44(4), 477-494. DOI: 10.1002/tie.10033. Publication link: 4a51f64a-100a-4ce7-9a3f-ed4321043ba4


  • Sinkovics, R. R., & Holzmüller, H. H. (2001). National differences in materialism - Using alternative research strategies to explore the construct. Journal of International Consumer Marketing, 13(2), 103-134. DOI: 10.1300/J046v13n02_06. Publication link: cfe0702e-c8a2-4107-aeb1-82854e54f1c9
  • Salzberger, T., Sinkovics, R. R., & Schlegelmilch, B. B. (2001). Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung. Jahrbuch der Absatz- und Verbrauchsforschung, 47(2), 190-209. . Publication link: d8bead25-1aca-4c5a-b972-0aaa836ed9a0
  • Bell, J., Deans, K., Ibbotson, P., & Sinkovics, R. R. (2001). Towards the 'Internetalization' of International Marketing Education. Marketing Education Review, 11(3), 69-79. . Publication link: d86193ad-e872-43b4-8964-e132eab78339


  • Sinkovics, R. R., Klausegger, C., & Floh, A. (2000). Messung interner Dienstleistungsqualität bei der Ableistung unfreiwilliger Dienstleistungen am Beispiel des Österreichischen Roten Kreuzes. der Markt, 39(155/4), 163-178. DOI: 10.1007/BF03033956. Publication link: 7baf17d6-105e-4cf4-99c4-1a059b80a381
  • Sinkovics, R. R., Stöttinger, B., Phillips, C. (Ed.), Pryn, A. (Ed.), & Kestemont, M-P. (Ed.) (2000). Customer satisfaction in emergency ambulance services: A case for empirical research. In Understanding Marketing, A European Casebook. (pp. 201-211). Baffins Lane: Wiley. . Publication link: acc458e5-e608-4d33-b377-0f90bb3dea7e


  • Salzberger, T., Sinkovics, R. R., & Schlegelmilch, B. B. (1999). Data equivalence in cross-cultural research: A comparison of classical test theory and latent trait theory based approaches. Australasian Marketing Journal, 7(2), 23-38. DOI: 10.1016/S1441-3582(99)70213-2. Publication link: a70c0107-231d-4084-a7f9-1e13e24e7a9e
  • Sinkovics, R. R., Glöckner-Rist, A. (Ed.), & Schmidt, P. (Ed.) (1999). Ethnozentrismus von Konsumenten. In ZUMA-Informationssystem, Version 4.00, Ein elektronisches Handbuch sozialwissenschaftlicher Erhebungsinstrumente. (pp. Web-Version, http://www.gesis.org/zuma/). Mannheim: Zentrum für Umfragen, Methoden und Analysen. . Publication link: 9bd5cf5c-1f52-4a03-ac22-9965ebea136d


  • Sinkovics, R. (1998). Ethnozentrismus von Konsumenten: Konstruktion und Validierung eines Meßansatzes Wien: Vienna University of Economics and Business (WU). Publication link: 17996d05-253a-4e6d-b260-dd1575313d06
  • Sinkovics, R. R., Salzberger, T., Holzmüller, H., Balderjahn, I. (Ed.), & Mennicken, C. (Ed.) (1998). Assessing Measurement Equivalence in Cross-National Consumer Behavior Research: Principles, Relevance and Application Issues. In New Developments and Approaches in Consumer Behaviour Research. (pp. 269-288). London: MacMillan Press. . Publication link: bf52d800-efc4-4152-89cb-5562db4c9228


  • Sinkovics, R. R., Scharitzer, D., Buber, R. (Ed.), & Meyer, M. (Ed.) (1997). Österreichisches Rotes Kreuz: Erhebung der KundInnenzufriedenheit bei Krankentransporten. In Fallstudien zum Nonprofit Management. (pp. 219-243). Stuttgart: Schäffer-Poeschel. . Publication link: 83baf6d9-7964-4880-afbc-d142c34e2a10


  • Sinkovics, R. R. (1996). Zielkonflikte in Nonprofit-Organisationen am Beispiel der Geschützten Werkstätten. Forschungsergebnisse des Sozialforums Wien, 161-172. . Publication link: 8d1e524d-558a-4ced-821c-49f27139efe0


  • Hasenauer, R., Scheuch, F., Aigner, W., Schreiber, M., & Sinkovics, R. R. (1994). High-Tech Marketing zur Effizienzsteigerung der Technologiepolitik. Wien: BMWF and Wirtschaftsuniversität Wien.. Publication link: 4ad3cacd-32e0-4078-b718-ef42778741f5


  • Sinkovics, R. R., & Badelt, C. (Ed.) (1992). Geschützte Werkstätten im Spannungsfeld sozialer und betrieblicher Interessen. In Geschützte Arbeit. (pp. 152-193). Wien: Böhlau. . Publication link: 449ea124-ba6b-4bd8-959c-23f333e77df4