Dr Sahar Mousavi

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Position: Lecturer in Marketing
 
 

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Showing 1 publication(s)

2016

  • Mousavi, S., Roper, S., & Keeling, K. (2016). Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers. Psychology and Marketing. . Publication link: 64dc600a-fee4-4ed5-b933-e054f55e8412