Dr Stuart Roper

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Position: Senior Lecturer in Marketing & PGT Activity Head
Academic unit: Marketing, Operations Management and Service System


Stuart Roper joined the Manchester Business School faculty in October 2004 after having previously completed his PhD at the school where he held the Mansell scholarship. He has been lecturing in marketing for 13 years having previously held positions at Manchester Metropolitan University. Before moving into education Dr Roper had several years of marketing management experience in the telecommunications sector working in marketing communications, product management and marketing information. His doctoral thesis was in the area of corporate branding and corporate reputation as specifically applied to the business-to-business sector.

His research interests continue in the areas of branding and corporate reputation. He has published in international journals in these areas as well as co-authoring a book on corporate reputation. His main research focus at present involves two themes - branding and litter and branding to low-income or vulnerable groups. Dr Roper is a full member of the Chartered Institute of Marketing and a full member of the Academy of Marketing. His is Chair of the Academy of Marketing special interest group in branding. He has held external examiner-ships at the University of Hull and the University of Paisley and has been a visiting lecturer at the University of Prague. He has significant experience of executive training and consultancy with a number of public and private sector organisations and has made a number of appearances of television and radio discussing marketing and retailing issues.

Research Interests

Research interests in all areas of Branding; Two main themes are currently being investigated: Branding to low-income groups and branding and litter.

Additional Information

Teaching interests within Marketing Strategy; Services Marketing; Brand Management; Marketing Communications; Marketing Principles and Practice; Corporate Reputation.

Programme involvement

Specialist fields




Publication summary




Working papers

LCMNTitleYear published
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Showing 46 publication(s)

Authored book

  • Roper, S. and Chris Fill. Corporate Reputation, Brand and Communication. Harlow, Essex: Pearson, 2012. eScholarID:155424
  • Davies, G., Chun R, da Silva, R V., Roper, S. Corporate Reputation and Competitiveness. London: Routledge, 2003. eScholarID:4b2388

Book contribution

  • Roper, S. "Case Study." 443-444.2005. eScholarID:3b5172
  • Roper, S. "Case Study." 189-191.2001. eScholarID:3b5007
  • Roper, S., Ashford R, Betts P. "Competitive Marketing Strategy." Thompson Learning: London, 2000. eScholarID:3b5008

Journal article

  • Roper, S. Caruana, R, Medway, D. and Murphy, P. "Constructing Luxury Brands: Exploring the Role of Consumer Discourse." European Journal of Marketing 47, no. 3/4(2012) . eScholarID:155423 | DOI:10.1108/03090561311297382
  • Roper, S and Cathy Parker. "Doing well by doing good: A quantitative investigation of the litter effect." Journal of Business Research 66, no. 11(2012) : 2262-2268. eScholarID:155422 | DOI:10.1016/j.jbusres.2012.02.018
  • Abosag, I., Roper, S. and Hind, D. "Examining the Relationship between Brand Emotion and Brand Extension among Supporters of Professional Football Clubs (Forthcoming)." European Journal of Marketing(2012) . eScholarID:94057 | DOI:10.1108/03090561211247810
  • Isaksen, K.J and Roper, S. "The commodification of self-esteem: Branding and British teenagers." Psychology & Marketing 29, no. 3(2012) : 117-135. eScholarID:82023 | DOI:10.1002/mar.20509
  • Garry, Tony and Stuart Roper. "UK Expat Political Connectivity and Engagement: Perspectives from the Far Side of the World!." Journal of Marketing Management 27, no. 7-8(2011) : 762-781. eScholarID:129428 | DOI:10.1080/0267257X.2011.592506
  • Roper, S., Davies, G. "Business to business branding: external and internal satisfiers and the role of training quality." European Journal of Marketing 44, no. 5(2010) : 567-590. eScholarID:1b5190 | DOI:10.1108/03090561011032270
  • Isaksen, K and Roper, S. "Research with children and schools; A researcher's recipe for successful access." International Journal of Marketing Research 52, no. 3(2010) : 303-318. eScholarID:82020 | DOI:10.2501/S1470785309201284
  • Roper, S., La Niece, Caroline. "The Importance of Brands in the Lunch-Box Choices of Impoverished British School-Children." Journal of Consumer Behaviour 8, no. 2-3(2009) : 84-99. eScholarID:1b4759 | DOI:10.1002/cb.275
  • Leslie de Chernatony, George Christodoulides, Roper, S., Temi Abimbola. "Introduction to Special Issue on Brand Management." European Journal of Marketing 42 (5/6)(2008) : 533-536. eScholarID:1b5076
  • Katja Isaksen, Roper, S. "The Impact of Branding on Low-income Adolescents: a vicious cycle?" Psychology and Marketing 25 (11)(2008) . eScholarID:1b5072 | DOI:10.1002/mar.20254
  • Roper, S., Cathy Parker. "The Rubbish of Marketing." Journal of Marketing Management 24 (9-10)(2008) . eScholarID:1b5189 | DOI:10.1362/026725708X381948
  • Roper, S., Davies, G. "The corporate brand: dealing with multi-stakeholders." Journal of Marketing Management 1, no. 2(2007) : 75-90. eScholarID:1b10062 | DOI:10.1362/026725707X178567
  • Roper, S., Shah, B. "Vulnerable Consumers: The Social Impact of Branding on children." Equal Opportunities International Vol. 26, No.7(2007) : 712-728. eScholarID:1b4757
  • Roper, S., Cathy Parker. "Evolution of Branding Theory and its Relevance to the Independent Retail Sector." The Marketing Review 6(2006) : 55-71. eScholarID:1b10045 | DOI:10.1362/146934706776861555
  • Roper, S., Parker, C. "How (and Where) the Mighty Have Fallen: Branded Litter." Journal of Marketing Management 22(5)(2006) : 473-487. eScholarID:1b10098 | DOI:10.1362/026725706777978659
  • Davies, G., Chun, R., da Silva, R V., Roper, S. "A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation." Corporate Reputation Review 7, no. 2(2004) : 125-146. eScholarID:1b8345 | DOI:10.1057/palgrave.crr.1540216
  • Roper, S., Davies, G., Murphy, J. "Linking Atmosphere and Reputation in order to Measure Business to Business Relationships." Journal of Customer Behaviour 1(2)(2002) : 215-240. eScholarID:1b10000 | DOI:10.1362/14753920260595228
  • Davies, G., Chun, R., da Silva, R V., Roper, S. "The Personification Metaphor as a Measurement Approach for Corporate Reputation." Corporate Reputation Review 4, no. 2(2001) : 113-121. eScholarID:1b9629 | DOI:10.1057/palgrave.crr.1540137

Conference contribution

  • Griff Round and Stuart Roper. 2011. How Important is the Brand Name of an Established Product to Consumers?. In Academy of Marketing Brand, Corporate Identity and Reputation SIG. Oxford. eScholarID:130088
  • Garry, Tony and Stuart Roper. 2011. UK Expatriate Political Connectivity and Engagement. In Academy of Marketing Conference05 July 2011 - 07 July 2011. Liverpool. eScholarID:129430
  • Garry, Tony and Stuart Roper. 2010. UK Expatriate Self-Identity and the UK Election. In Australia and New Zealand Marketing Academy Conference30 November 2010 - 02 December 2010. Christchurch, New Zealand. eScholarID:129429
  • Griff Round and Stuart Roper. 2009. Empirical Exploration of Brand Name: Encountering a Corporate/Consumer Co-creation Process. In 5th International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG. eScholarID:130089
  • Roper, S, Parker, C and Bosnjak, M. 2008. Negative influences upon brand evaluations: The litter effect. In Australian-New Zealand (ANZMAC) Conference. Sydney, Australia. eScholarID:130091
  • Roper, S, Abosag, I. and Hind, D. 2008. The Role of Branding in Professional Football. In 4th International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG. Atlanta, USA. eScholarID:130092
  • Roper, S., Cathy Parker. 2008. The Rubbish of Marketing. In Academy of Marketing Conference. eScholarID:2b814
  • Roper, S. & La Niece, C. 2007. Brand Consumption by Low Income Adolescents: The Effect of Peer Group Influence. In 3rd International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG. Brunel University. eScholarID:130098
  • Roper, S., Medway, D & Murphy, P. 2007. New Perspectives on Luxury: Implications for the Brand Concept. In 3rd International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG. Brunel University. eScholarID:130096
  • Roper, S., Parker, Cathy. 2007. “The Influence of Situational Context on Consumers’ Brand Evaluations: The Valence of the Litter Context,”. In Australian-New Zealand (ANZMAC) Conference. eScholarID:2b664
  • Isaksen, Katja, Roper, S. 2007. “The impact of branding on low-income adolescents: restricted identity formation, social exclusion and increased susceptibility to influence. A vicious cycle?”. In Academy of Marketing Conference12. eScholarID:2b665
  • Roper, S., Cathy Parker. 2006. How (and Where) the Mighty Have Fallen: brands post-consumption. In Academy of Marketing Conference. eScholarID:2b3013
  • Roper, S., Shah B. 2006. The Awareness of, and Impact of, Brands on Primary School Children from Low Income Families. In Academy of Marketing Conference. eScholarID:2b3014
  • Roper, S., Cathy Parker. 2006. The Evolution of Branding Theory and Reflections upon the Development of the Marketing Literature. In EMAC. eScholarID:2b3015
  • Roper, S., Cathy Parker. 2005. Evolution of Branding Theory and its Relevance to the Independent Retail Sector. eScholarID:2b2562
  • Davies, G., Roper, S. 2005. The Corporate Brand: a multi-stakeholder approach. eScholarID:2b2495
  • Roper, S., Evans L. 2003. But Does it Work? Assessing the Impact and Implementation of Customer Relationship Management Theory in the UK. eScholarID:2b2496
  • Davies, G., Roper, S. 2003. Mind the Gap? Do Gaps Between the Internal and External Perceptions of a Corporate Brand Matter?. eScholarID:2b2333
  • Roper, S., Davies, G., Murphy, J. 2002. Linking Atmosphere and Reputation in Order to Measure Business-to-business Relationships. eScholarID:2b2497
  • Davies, G., Chun, R., da Silva, R V., Roper, S. 2001. A Corporate Personality Scale to Assess Internal and External Views of Corporate Reputation. In 5th International Conference on Corporate Reputation, Identity and Competitiveness. eScholarID:2b1798
  • Roper, S., Murphy, J., Davies G. 2001. Measuring Reputation in a Business-to-business Context: exploring the concept of atmosphere. eScholarID:2b2331
  • Chun, R., Davies, G., Roper, S., da Silva R V. 2001. Revalidating and Extending Brand personality in the context of Internal and External views of the Corporate Brand. eScholarID:2b2566

Conference proceeding

  • Roper S, Parker C, Bosnjak M. 2008. Negative influences upon brand evaluations: The litter effect. eScholarID:10021