BSc (Hons) Information 

Technology Management for Business (Marketing)

Information Technology Management for Business (Marketing)

Course description

Developed in collaboration with the Te ch Partnership and leading global blue-chip employers, Information Technology Management for Business (ITMB) aims to create `the ideal graduate' whose skills cover the challenging middle ground between business and IT. This particular ITMB course includes the opportunity to specialise in marketing alongside IT and business.

Our flexible ITMB degree courses share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects. Since these degrees are identical in the first year, transfer between them is straightforward, so you should apply for only one of them.

The uniqueness of the course is recognised by over 60 employers who maintain its quality and relevance to their sectors. Accenture, BBC, BT, Credit Suisse, Deloitte, IBM, Unilever and many other companies help to deliver the course through project work, guru lectures, student mentoring and a range of professional development activities.


This course aims to provide you with a broad background of business operations, procedures and culture applicable to a career in IT. You will gain sufficient technical knowledge to play a key role in an IT environment and develop problem-solving and modelling skills appropriate to IT-related business operations.

You will also develop entrepreneurial and management skills appropriate to IT projects and lifelong learning skills allowing you to keep abreast of developments in a rapidly changing business environment.

Special features

  • Complete team projects set by employers such as Jaguar Land Rover and SAS, the largest independent vendor in the business intelligence market.
  • Bi-annual on-campus ITMB showcase and recruitment events - present your project work to the likes of Accenture, IBM, Credit Suisse, Northgate and Procter & Gamble. Visit our YouTube channel  to watch a short film about the employer showcase events.
  • Bi-annual Tech Partnership north and south events include business challenges, competitions, graduate and placement student panels, 'meet the employers' sessions and drop-in careers clinics with support from employers such as Capgemini, Logica, HP, Asda and Shell.
  • Employer mentoring scheme - current mentors include the BBC, BT, Deloitte and IBM.
  • Guru lectures and skills workshops provided by BT, CSC, Deloitte, Accenture, Teach First, and Unilever.

Teaching and learning

You will normally study four or five course units per semester. Each week there are usually two hours of lectures for each course unit and a one hour workshop in alternate weeks, although this varies slightly. You are expected to double this in private study. Group work and group or individual presentations will form a regular part of your assignments.

Coursework and assessment

Essays, multiple choice tests, project reports and presentations, in-class tests and weekly assignments constitute the coursework component of assessment, although the nature and proportion of coursework varies across course units. The remainder of assessment is by unseen examination. Depending on the degree course, in your final year you can choose to do a research-based dissertation or project. We aim to strike a balance between examinations and assessed coursework as well as providing opportunities for feedback on progress through non-assessed work.

Course content for year 1

Project work integrates business and IT throughout your course. Our current first-year team projects are supported by Jaguar Land Rover and involve designing and building a new dealership ordering website. By the end of semester one, you will have presented your first team project to employers, met with your business mentors and participated in interactive skills sessions delivered by leading companies such as Accenture, BT and Deloitte.

You will study course units in Human Computer Interaction, Business Database Design and Development, Microeconomics, Financial Reporting, Marketing Foundations, Management Accounting, Information Systems in Business, Introduction to Enterprise Systems and Business Application Design and Development.

You will also benefit from a series of 'guru' lectures from guest speakers throughout your first year; previous lectures have included `A day in the life of a project manager' by Procter & Gamble', `Using cloud computing to increase value' by Barclays and `Cyber security - the challenge for UK government during times of austerity' by Capgemini.

Course content for year 2

Your second year provides you with an opportunity to further develop application and database design skills and to build a deeper understanding of information systems in organisations. You will study Business Process Modelling, Business Intelligence and Research Methodology.

The second-year Business Team Project focuses on providing a more advanced solution to a business problem and includes an international component collaborating with students in partner overseas universities. Our current second-year team projects are supported by SAS, the largest independent vendor in the business intelligence market, and involve exploring the impact of IT provision on the University's carbon footprint.

Marketing specialists will study core course units in Marketing Applications and Communications and e-Business & e-Marketing (10) and one of the following three optional units: Consumer Behaviour, Marketing Research or Sustainable Innovation Management as well as 20 credits of optional course units.

Course units for year 2

The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

Title Code Credit rating Mandatory/optional
Business Intelligence and Big Data Analytics BMAN20162 10 Mandatory
Marketing Applications and Communications BMAN20390 20 Mandatory
Big Data Business Team Project BMAN20460 20 Mandatory
e-Business and e-Marketing BMAN20471 10 Mandatory
Research Methodology BMAN20851 10 Mandatory
Business Analysis BMAN24161 10 Mandatory
Case Studies in Business Analysis BMAN24172 10 Mandatory
Law in a Management Context BMAN10901 10 Optional
Operations Management BMAN20031 10 Optional
Consumer Behaviour BMAN20271 10 Optional
Managerial Economics BMAN20320 20 Optional
Macroeconomics BMAN20340 20 Optional
Marketing Research BMAN20362 10 Optional
Marketing Applications and Communications BMAN20390 20 Optional
e-Business and e-Marketing BMAN20471 10 Optional
Innovation in Product Markets BMAN20481 10 Optional
Social Media & Social Network BMAN20892 10 Optional
Global Team Working BMAN20901 10 Optional
Sustainable Innovation Management BMAN20932 10 Optional
Financial Reporting and Accountability BMAN21020 20 Optional
Intermediate Management Accounting BMAN21040 20 Optional
Trends in Digital Business Technology BMAN24202 10 Optional
Science & the Modern World UCIL10221 10 Optional
Science and the Modern World (20 Credits) UCIL10721 20 Optional
Industry Projects: Sustainability and Environmental Impact UCIL13301 10 Optional
Leadership of Learning UCIL20001 10 Optional
Leadership of Learning UCIL20002 20 Optional
Leadership in Action 20 Credit Unit UCIL20020 20 Optional
Leadership in Action Unit UCIL20021 10 Optional
Leadership in Action Online Unit UCIL20031 10 Optional
From Cholera to Aids: A Global History of Epidemics UCIL20081 20 Optional
The Crisis of Nature: Issues in Environmental History UCIL20092 10 Optional
Multilingual Manchester (Societal Multilingualism) UCIL20102 10 Optional
Science, the Media and the Public UCIL20181 10 Optional
The Information Age UCIL20282 10 Optional
From Cholera to Aids: A Global History of Epidemics UCIL20331 10 Optional
Crisis of Nature: Critical Issues in Environmental History UCIL20592 20 Optional
The Information Age UCIL20782 20 Optional
An Introduction to Current Topics in Biology UCIL20882 10 Optional
Leadership of Learning UCIL21000 20 Optional
Leadership of Learning UCIL21001 20 Optional
Leadership of Learning UCIL21002 10 Optional
Diverse Britain in a Globalising World UCIL21102 10 Optional
Bioethics: Contemporary Issues in Science and Biomedicine UCIL21202 10 Optional
Communicating with Confidence UCIL21301 10 Optional
Communicating with Confidence UCIL21302 10 Optional
Innovation for a Sustainable Society UCIL21402 10 Optional
Security and Surveillance UCIL21701 20 Optional
Body, Health and Well-Being UCIL21802 10 Optional
Humanitarian Challenges in an Unequal World UCIL21902 10 Optional
Essential Enterprise UCIL22001 10 Optional
Curating Culture UCIL22302 10 Optional
Global Citizenship and Sustainability UCIL22501 10 Optional
Science and Civilisation in East Asia UCIL23101 20 Optional
Science and Civilisation in East Asia UCIL23301 10 Optional
The Art of Enterprise UCIL24002 10 Optional
Science, Technology and Democracy UCIL24141 10 Optional
Science, Technology and Democracy UCIL24151 20 Optional
The Digital Society UCIL25002 10 Optional
"You can't say that!" UCIL28002 10 Optional
Physics & The Grand Challenges of Today UCIL29002 10 Optional
Introduction to Computer Systems (ITMB) UCIL29512 10 Optional
Madness and Society in the Modern Age UCIL30332 20 Optional
Madness and Society in the Modern Age UCIL30832 10 Optional
From Baker Street to CSI UCIL32011 10 Optional
From Baker Street to CSI UCIL32511 20 Optional
Climate Change & Society UCIL33201 10 Optional
Climate Change & Society UCIL33501 20 Optional

Course content for year 3

Your final year provides an i n-depth view of systems implementation and change, IT architectures and operations management. You will gain practical skills in the design and application of a business IT architecture through a core unit developed with IBM UK which uses IBM developed techniques in real case studies from the global technology giant. You will benefit from lectures, study materials and support from IBM staff.

You will take core course units in Information Management & Business Analytics, Business IT Architecture, Business Modelling & Simulation and IT in Business Strategy.

You will write your own final year project proposal - the development of an IT solution to a business problem through investigation, requirements, analysis, design, implementation, testing and evaluation. Previous ITMB students have studied how IBM uses technology to manage teams across geographic locations and time zones, investigated ICT provision in the treatment of diabetes in the NHS and considered the implications of the rise in social networking on management. You will also choose 60 credits of optional course units. Your project must have significant focus towards your chosen specialism.

As a marketing specialist, you will select 30 credits from the following course units: Behavioural Strategy (10), Critical Consumption and Ethics in Marketing (10), Foundations of Supply Chain Management (10), Globalisation, the World Economy and Multinational Enterprises (10), Retail Marketing (10), Services Marketing (10) and Strategic Marketing Management (10). Finally, you will choose 20 credits of optional course units.

Additional course fee information

Tuition fees for home/EU students commencing their studies in September 2016 will be £9,000 per annum. Tuition fees for international students will be £20,000 per annum. For general information please see the  undergraduate fees  pages.

Scholarships and bursaries

The Manchester Bursary is available to any student who is registered on an eligible first undergraduate degree course at Manchester and who has had a full financial assessment carried out by Student Finance. Visit our student finance pages for more detailed information.

In addition to this support, Alliance Manchester Business School will be awarding five Undergraduate Scholarships for Social Responsibility worth £2,000 p.a. across three years of study to UK students achieving AAA at A-level (or equivalent) who are able to demonstrate a significant contribution and commitment to social responsibility. We will also be awarding this scholarship to an international (non-EU) student. Find out more about our Undergraduate Scholarships for Social Responsibility .

Course collaborators

The distinctive feature of this group of programmes is the strategic involvement of world-class firms within the IT sector who partner with Alliance Manchester Business School to provide input to the course, in the form of prestigious `guru' lectures, real business problems or projects, and mentoring.

The degree has been introduced and directly supported by business and commercial input, with the UK government's Department for Education (DfE) and the Tech Partnership leading the course. Recognised by government as the Industrial Partnership for the Information Economy, the Tech Partnership is central to government industrial strategy - it is the skills arm of the Information Economy Council.

What our students say

'I chose my course because although I loved information technology, I wasn't one of the programming type. I also loved business so the combination of the two was perfect. Manchester Business School offers additional opportunities to aid you such as workshops and providing you with an employer for guidance from companies such as IMB and Deloitte - mine's been really helpful.'

- Olivia Potts

'I am general secretary of the ITMB society, as well as taking part in many competitions run by universities and companies across the country. An example would be the IBM university business challenge, which places competitors as directors of a company across several rounds, and requires you to make decisions about how much to produce and spend on marketing for example. This really improves your business acumen, and puts much of the theory learnt at university into practice.'

- Thomas Anderson

More current students share their experience of studying BSc (Hons) IT Management for Business on our YouTube channel


John Rylands University Library is renowned as one of the most extensive libraries in the world. This is complemented by our specialist business and management Precinct Library which provides a dedicated service to Alliance MBS undergraduates. There is increasing provision of information via various web-based services and much of your reading material will be available through e-journals. These and other standard computing services, such as access to the internet and word processing, are available through computer clusters across campus in departmental buildings, libraries and halls of residence. Many buildings in and around the campus are also equipped with free wifi access.

Personal development plans

PDPs are aimed at helping you develop awareness of generic transferable and subject-specific skills, improve independent learning and provide a record of your academic learning and achievement.

Academic advisors

All new Alliance MBS students are allocated an academic advisor who you will meet in regular sessions as part of a first-year course unit. Where possible, you will keep the same academic advisor throughout your time here. Your advisor will support you throughout your studies on matters of an academic nature, from providing feedback on a practice essay in preparation for your `formal' assessment at the end of each semester to discussing your PDP or writing you a reference. We also have a dedicated undergraduate assessment and student support centre within the School, who will be your first point of contact for any ill health or other personal problems which are affecting your work.

Student mentoring

We operate a peer mentoring scheme which aims to provide you with a second or final year 'mentor' to provide practical assistance with orientation and induction as well as advice and information on any aspect of student life.

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email:

Class profile - 2015 intake

Applications per place: 8
Nationalities: 13

UCAS code


Typical A-level offer


Career prospects

Tech Partnership logo
An employer-approved course endorsed by the Tech Partnership >>
This course is also offered with a placement year

Programme uniqueness recognised by over 60 employers including

IBM Logo Microsoft Logo BT Logo British Airways Logo