BSc (Hons) Management (Marketing) 

with Professional/Industrial Experience

Management (Marketing) with Industrial/Professional Experience

Course description

Our flexible Management degrees share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects. With over 90 course units to choose from, you really can shape your own degree.

BSc (Hons) Management (Marketing) with Industrial/Professional Experience will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications and retailing. You will also complete a work placement in your penultimate year of study.

To graduate with BSc (Hons) Management (Marketing), you need to have studied at least 40 credits of second-year options (one third of your studies) and at least 60 credits of final-year options (half of your studies) from the marketing subject area.

Since the Management and Management (Specialism) degrees are identical in the first year, transfer between them is straightforward, so you should apply for only one of them.


This course aims to promote critical awareness of the merits and complexities of management and to instill an appreciation of the association between theory and practice. It aims to introduce you to important new developments in the field of management and to enable you to develop appropriate practical and transferable skills.

Special features

  • Study a broad-based management degree whilst specialising in marketing
  • Your chosen specialism will be reflected in your final degree title - BSc (Hons) Management (Marketing)
  • Don't want to specialise? Graduate with BSc (Hons) Management
  • Includes a work placement in your penultimate year of study
  • Teaching and learning

    You will normally study four or five course units per semester. Each week there are usually two hours of lectures for each course unit and a one hour workshop in alternate weeks, although this varies slightly. You are expected to double this in private study. Group work and group or individual presentations will form a regular part of your assignments.

    Coursework and assessment

    Essays, multiple choice tests, project reports and presentations, in-class tests and weekly assignments constitute the coursework component of assessment, although the nature and proportion of coursework varies across course units. The remainder of assessment is by unseen examination. Depending on the degree course, in your final year you can choose to do a research-based dissertation or project. We aim to strike a balance between examinations and assessed coursework as well as providing opportunities for feedback on progress through non-assessed work.

    Course content for year 1

    You will study a set of core course units to provide a broad introduction to a range of topics across our management portfolio; this will ensure that you benefit from more choice in later years.

    Following feedback from both current students and employers, we have recently enhanced our first year programme structure. Due to popular demand, we have introduced a first-year marketing course unit to allow new first-year students to benefit from an early insight into this area. We have also created a new course unit for semester two which uses case studies to give you a more practical understanding of the theories you have learned during the first semester.

    You will study Analysing Organisations 1 and 2, Business and Management Skills, Case Studies in Management, Economic Principles: Microeconomics, Financial Decision Making, Fundamentals of Financial Reporting, Fundamentals of Management Accounting, Introduction to Work Psychology, Marketing Foundations and Quantitative Methods for Business and Management 1 and 2.

    Course units for year 1

    The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

    Title Code Credit rating Mandatory/optional
    Economic Principles : Microeconomics BMAN10001 10 Mandatory
    Marketing Foundations BMAN10101 10 Mandatory
    Financial Decision Making M BMAN10522M 10 Mandatory
    Fundamentals of Financial Reporting BMAN10621M 10 Mandatory
    Fundamentals of Management Accounting M BMAN10632M 10 Mandatory
    Academic and Career Development BMAN10780 10 Mandatory
    Case Studies in Management BMAN10862 10 Mandatory
    Introduction to Work Psychology BMAN10872 10 Mandatory

    Course content for year 2

    BSc (Hons) Management (Marketing) students will study a minimum of 40 credits from their specialist subject area. You will study one core course unit, Marketing: Applications and communications, and at least two from the following optional units: Consumer Behaviour, Business Law 1, Sustainable Innovation Management, Marketing Research, E-Business and E-Marketing, and Introduction to Non-profit and Social Marketing. Marketing Research must be taken if you intend to complete a marketing-related dissertation in your final year.

    You can choose your remaining course units from accounting and finance, economics, employment studies/law, marketing, operations management, psychology, sociology or statistics. You need to consider what you want to study in your final year, as som e final-year options require you to have completed related second-year course units.

    Course units for year 2

    The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.

    Title Code Credit rating Mandatory/optional
    Marketing Applications and Communications BMAN20390 20 Mandatory
    Law in a Management Context BMAN10901 10 Optional
    Operations Management BMAN20031 10 Optional
    Investment Analysis BMAN20072 10 Optional
    Financial Statement Analysis BMAN20081 10 Optional
    Business Intelligence and Big Data Analytics BMAN20162 10 Optional
    Business, Ethics and Society BMAN20211 10 Optional
    Globalisation and Employment BMAN20262 10 Optional
    Consumer Behaviour BMAN20271 10 Optional
    Managerial Economics BMAN20320 20 Optional
    Macroeconomics BMAN20340 20 Optional
    Influence & Change in Organisations BMAN20352 10 Optional
    Marketing Research BMAN20362 10 Optional
    e-Business and e-Marketing BMAN20471 10 Optional
    Innovation in Product Markets BMAN20481 10 Optional
    American Society and Economy BMAN20610 20 Optional
    Decision Modelling for Resource Management BMAN20822 10 Optional
    Research Methodology BMAN20851 10 Optional
    Introduction to Non-profit and Social Marketing BMAN20872 10 Optional
    Social Media & Social Network BMAN20892 10 Optional
    Global Team Working BMAN20901 10 Optional
    Critical Management and Organisation Studies BMAN20920 20 Optional
    Knowledge Management BMAN20922 10 Optional
    Sustainable Innovation Management BMAN20932 10 Optional
    Financial Markets and Institutions BMAN21011 10 Optional
    Financial Reporting and Accountability BMAN21020 20 Optional
    Intermediate Management Accounting BMAN21040 20 Optional
    Introduction to Business Information Systems BMAN21061 10 Optional
    Managing Projects BMAN22061 20 Optional
    Foundations of Finance B BMAN23000B 20 Optional
    Enabling Creativity and Managing Creative Organisations BMAN24001 10 Optional
    The Modern Corporation: control, critique, change BMAN24011 20 Optional
    Business Law 1: Law, Business Liabilities and the Consumer BMAN24042 10 Optional
    Business Law 2: Law and the Modern Corporation in an International Context BMAN24052 10 Optional
    Statistics for Management BMAN24061 10 Optional
    Personnel Selection and Assessment BMAN24081 10 Optional
    Mergers & Acquisitions: Financial Perspectives BMAN24102 10 Optional
    International Business BMAN24121 10 Optional
    Strategic Management BMAN24151 10 Optional
    Business Analysis BMAN24161 10 Optional
    Case Studies in Business Analysis BMAN24172 10 Optional
    Employment Relations BMAN24181 10 Optional
    Social Diversity and Employment Inequality BMAN24192 10 Optional
    Trends in Digital Business Technology BMAN24202 10 Optional
    Business Intrapreneurship Skills MCEL20032 10 Optional
    Science & the Modern World UCIL10221 10 Optional
    Science and the Modern World (20 Credits) UCIL10721 20 Optional
    Industry Projects: Sustainability and Environmental Impact UCIL13301 10 Optional
    Leadership of Learning UCIL20001 10 Optional
    Leadership of Learning UCIL20002 20 Optional
    Leadership in Action 20 Credit Unit UCIL20020 20 Optional
    Leadership in Action Unit UCIL20021 10 Optional
    Leadership in Action Online Unit UCIL20031 10 Optional
    From Cholera to Aids: A Global History of Epidemics UCIL20081 20 Optional
    The Crisis of Nature: Issues in Environmental History UCIL20092 10 Optional
    Multilingual Manchester (Societal Multilingualism) UCIL20102 10 Optional
    Science, the Media and the Public UCIL20181 10 Optional
    The Information Age UCIL20282 10 Optional
    From Cholera to Aids: A Global History of Epidemics UCIL20331 10 Optional
    Crisis of Nature: Critical Issues in Environmental History UCIL20592 20 Optional
    The Information Age UCIL20782 20 Optional
    An Introduction to Current Topics in Biology UCIL20882 10 Optional
    Leadership of Learning UCIL21000 20 Optional
    Leadership of Learning UCIL21001 20 Optional
    Leadership of Learning UCIL21002 10 Optional
    Diverse Britain in a Globalising World UCIL21102 10 Optional
    Bioethics: Contemporary Issues in Science and Biomedicine UCIL21202 10 Optional
    Communicating with Confidence UCIL21301 10 Optional
    Communicating with Confidence UCIL21302 10 Optional
    Innovation for a Sustainable Society UCIL21402 10 Optional
    Security and Surveillance UCIL21701 20 Optional
    Body, Health and Well-Being UCIL21802 10 Optional
    Humanitarian Challenges in an Unequal World UCIL21902 10 Optional
    Essential Enterprise UCIL22001 10 Optional
    Curating Culture UCIL22302 10 Optional
    Global Citizenship and Sustainability UCIL22501 10 Optional
    Science and Civilisation in East Asia UCIL23101 20 Optional
    Science and Civilisation in East Asia UCIL23301 10 Optional
    The Art of Enterprise UCIL24002 10 Optional
    Science, Technology and Democracy UCIL24141 10 Optional
    Science, Technology and Democracy UCIL24151 20 Optional
    The Digital Society UCIL25002 10 Optional
    "You can't say that!" UCIL28002 10 Optional
    Physics & The Grand Challenges of Today UCIL29002 10 Optional
    Introduction to Computer Systems (ITMB) UCIL29512 10 Optional
    Madness and Society in the Modern Age UCIL30332 20 Optional
    Madness and Society in the Modern Age UCIL30832 10 Optional
    From Baker Street to CSI UCIL32011 10 Optional
    From Baker Street to CSI UCIL32511 20 Optional
    Climate Change & Society UCIL33201 10 Optional
    Climate Change & Society UCIL33501 20 Optional
    Further Business French ULFR20360 20 Optional

    Course content for year 3

    If successful, you will spend your third year on a paid work placement. Completing a placement will enable you to put theory into practice, further develop important transferable skills and gain a real insight into your chosen profession.

    Course content for year 4

    In the final year, you will choose at least 60 credits (half) of final-year options from your chosen specialist area. Course units currently available include: Critical Consumption and Ethics in Marketing, Foundations of Supply Chain Management, International Marketing, Retail Marketing, Services Marketing and Strategic Marketing Management.

    Additional course fee information

    Tuition fees for home/EU students commencing their studies in September 2016 will be £9,000 per annum. Tuition fees for international students will be £20,000 per annum. For general information please see the  undergraduate fees  pages.

    Scholarships and bursaries

    The Manchester Bursary is available to any student who is registered on an eligible first undergraduate degree course at Manchester and who has had a full financial assessment carried out by Student Finance. Visit our student finance pages for more detailed information.

    In addition to this support, Alliance Manchester Business School will be awarding five Undergraduate Scholarships for Social Responsibility worth £2,000 p.a. across three years of study to UK students achieving AAA at A-level (or equivalent) who are able to demonstrate a significant contribution and commitment to social responsibility. We will also be awarding this scholarship to an international (non-EU) student. Find out more about our Undergraduate Scholarships for Social Responsibility .

    What our students say

    'I particularly enjoyed Foundations and Applications of Marketing and Retail Marketing. Our lecturer came up with practical projects, exploring the retail industry while observing shoppers or comparing outlets - we observed the theory we had learned in action. She took seminar groups around the city and showed how different parts of Manchester are marketed, backing up the tour with theory.' - Daria Savilova from Russia, final year Management student

    'The theoretical underpinning of the course prepared me to face real-life challenges at work. Within the marketing industry, particularly its digital aspects, it is a constant education. Nobody - despite their seniority or experience - stops learning. The industry is continually progressing and it is a constant battle to stay ahead of the game.' - Sarah-Jane Edwards graduated from BSc (Hons) Management (Marketing) in 2010 and gained a place on the prestigious Manchester Masters graduate programme

    More current students share their experience of studying BSc (Hons) Management on our YouTube channel


    John Rylands University Library is renowned as one of the most extensive libraries in the world. This is complemented by our specialist business and management Precinct Library which provides a dedicated service to Alliance Manchester Business School undergraduates. There is increasing provision of information via various web-based services and much of your reading material will be available through e-journals. These and other standard computing services, such as access to the internet and word processing, are available through computer clusters across campus in departmental buildings, libraries and halls of residence. Many buildings in and around the campus are also equipped with free wifi access.

    Personal development plans

    PDPs are aimed at helping you develop awareness of generic transferable and subject-specific skills, improve independent learning and provide a record of your academic learning and achievement.

    Academic advisors

    All new Alliance Manchester Business School students are allocated an academic advisor who you will meet in regular sessions as part of a first-year course unit. Where possible, you will keep the same academic advisor throughout your time here. Your advisor will support you throughout your studies on matters of an academic nature, from providing feedback on a practice essay in preparation for your `formal' assessment at the end of each semester to discussing your PDP or writing you a reference. We also have a dedicated undergraduate assessment and student support centre within the School, who will be your first point of contact for any ill health or other personal problems which are affecting your work.

    Student mentoring

    We operate a peer mentoring scheme which aims to provide you with a second or final year 'mentor' to provide practical assistance with orientation and induction as well as advice and information on any aspect of student life.

    Disability support

    Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email:

    Class profile - 2015 intake These figures are for all Management courses 2015 entry and can vary each year.

    Applications per place: 8
    Nationalities: 43

    UCAS code


    Typical A-level offer


    Key facts

    We're ranked #10 in the UK for Marketing
    (Complete University Guide 2017)
    Most targeted university by leading graduate employers.
    You will receive a significant fee discount for your placement year

    Recent graduates were employed by

    KPMG Logo Microsoft Logo Tesco Logo Deutsche Bank Logo