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Cookie policy

We use cookies on our website so that we can tailor the content to you, ensure it’s working the way it should and make ongoing improvements.

A cookie is a small file of letters and numbers that is sent and stored on your computer and/or mobile device which provides us with information in relation to your website usage, and allows us to recognise that you have used our website before.

Cookies are safe and secure and are commonly used by websites.

A cookie typically contains:

  • The name of the server the cookie was sent from
  • The lifetime of the cookie
  • A unique identifier (usually a number)

Cookie files will never identify you as an individual.

When you visit our website, our website server sends a cookie to your device and uses this number to recognise you when you return to the site or browse from page to page. This cookie is then stored on your computer or mobile device.

All websites can send a cookie to your browser if your browser settings allow it. Many websites do this to track online flow.

Cookies may be categorised on the basis of their life span:

  1. Session or temporary cookies: these cookies expire when you close your browser or when the session times out
  2. Persistent or permanent cookies: these are usually stored on your hard disk and survive across multiple sessions but have a longer expiration date

Please find below a table detailing the types of cookies used on our website:

Title

Name

Purpose

Further information

Google Analytics

_dc_gtm_UA-19647481-7
_dc_gtm_UA-19647481-1
_ga
_gid
_gat

To understand how the site is being used in order to improve the user experience.

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Personalisation

personalisation_cookie

Allows users to select personalised content across the site to improve the user experience. Information is collected in an anonymous format.

 

You can easily control and disable cookies through your browser settings. Learn how to remove cookies set on your device. Removal of cookies may impact the experience whilst using the website through repeated requirements for entry of confirmation.

Third parties (for example our external suppliers such as LinkedIn) also set cookies and pixels on the Alliance MBS website in order to deliver the services that they are providing to us. These technologies also enable us to understand how users use and interact with the Alliance MBS website by providing information such as whether a user is browsing from a mobile device and what pages on the site they visit. We use this information to improve our website and to inform our online marketing campaigns and strategies.

Please note that we have no control over these third party cookies and pixels, and you should check the relevant third party websites for more information about these.

A pixel tag is an invisible tag placed on certain pages of a website, which enables cookies to be downloaded to your browser. Pixel tags register when a particular computer and/or mobile device visits a particular page, allowing a particular user to be identified across various sites, and for targeted adverts to be served to that user across the various websites he/she visits.

Pixel tags are not stored on your computer or mobile device. If you disable cookies, the pixel tag will only detect an anonymous website visit.

Our website contains the following third party cookies and pixel tags:

Title

Name

Purpose

Further information

adnxs.com

uuid2
sess
anj

A tracking cookie used to measure the effectiveness of our advertising and to target promotions to your interests.

https://www.appnexus.com/en/company/platform-privacy-policy

Bing Ads

MUID
MUIDB
_uetsid

Used to collect information about how visitors use our site. The cookies collect information in an anonymous form, such as the number of visitors to the site, where visitors have come to the site from and the pages they visited.

https://privacy.microsoft.com/en-us/privacystatement/

doubleclick.net

Id
IDE
DSID
1P_JAR

Google advertising cookie used for user tracking, advertising and targeting purposes.

https://policies.google.com/technologies/types

Facebook

fr

Used for authentication, security, advertising, recommendations, insights and measurement.

https://www.facebook.com/policies/cookies/

Google

NID
consent
dv

Google unique id to remember your preferences and other information.

https://policies.google.com/technologies/types

krxd.net

_kuid_

Used for user tracking, advertising and targeting purposes.

 

SalesForce

ServedBy

SalesForce tracking cookie used to track performance of online advertising campaigns. Information is collected in an anonymous format.

https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-privacy/

Linkedin
.ads.linkedin.com

 

UserMatchHistory
BizoID
lang
lidc
bcookie

Enables us to gain insight into types of users on our site based on LinkedIn profile data to improve targeting.

https://www.linkedin.com/legal/cookie-policy

Siteimprove

nmstat
siteimproveses
__cfduid

Siteimprove tracking used for in house analytics. Information is collected in an anonymous format.

https://siteimprove.com/en-us/legal/privacy-policy/

Twitter

personalization_id
guest_id
_gid
_ga

Used to allow Twitter integration and sharing capabilities for the social media.

https://help.twitter.com/en/rules-and-policies/twitter-cookies

YouTube

CONSENT
PREF
VISITOR_INFO1_LIVE
YSC

Used by YouTube for storing user preferences and usage information.

https://www.google.com/policies/privacy