Vital Topics: Global branding – strategies for success
In conversation with Richard Solomons, outgoing chief executive, InterContinental Hotels Group (IHG)
- Event Time
- 28 Sep 17:45 - 28 Sep 20:00
- Event Location
- Alliance Manchester Business School East
- Event Type
With brands increasingly crossing international borders, marketeers need to fine-tune their strategies to ensure their brands are making the most of the global market and appealing to a multi-generational audience.
From brand differentiation and consistency to brand quality and personalising the customer experience, Richard will draw upon his extensive experience as IHG’s CEO, where he has led the growth of the company’s footprint around the world and established the business on a global scale.
And unlike some of its peers such as Hilton which are adding new brands, and Marriott - contending with a portfolio of 30 brands - IHG has been focussing on developing the brands and properties it already has, as well as improving overall growth and quality for the long run.
Richard is an alumnus of The University of Manchester, with a degree in economics.
Jul 2, 2019 | AMBS Executive Education Centre, Booth Street West, M15 6PB (Next to the Crowne Plaza hotel)
The Journal of Marketing-AMBS Research Development Workshop: Developing and Publishing Research about Real-World Marketing Questions
Sep 12, 2019 | Alliance Manchester Business School, Booth Street West, Manchester M15 6PB