Skip to navigation | Skip to main content | Skip to footer

BSc (Hons) Management (Accounting and Finance)

Gain the skills required to become a dynamic manager and focus on accounting and finance from second year onwards.

Study core and specialist areas of business and management according to your personal or academic interests or career ambitions. Specialise in accounting and finance whilst still benefitting from a huge amount of choice across this flexible course.

Graduate employers look for candidates with work experience, practical skills and professionalism. This course is available with an optional work placement year. Put theory into practice, build your confidence, earn a salary and enhance your employability.

Course statistics

+1

This course is also available with a work placement >>

288

students joined our management courses in 2017

91%

in work or further study within 6 months (DLHE)

1st

Most targeted by leading graduate employers (High Fliers Report 2018)

Key rankings

Ratings icon

Ranked 4th in the UK for business and economics (source: THE 2017)

Global icon

Ranked 22nd in the world for business and economics (source: THE 2017)

BSc Management (Accounting and Finance)

Year of entry: 2020

Course unit details:
Digital Economy: Platforms, AI and The Business

Unit code BMAN31952
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 2
Offered by Alliance Manchester Business School
Available as a free choice unit? No

Overview

The course discusses a rich list of topics from recent economics literature on digital economy. They include the theory of network industries, multi-sided platforms, platform strategies, platform design, recommender and reputation systems, Internet business models, online start-ups, AI technologies, big data analytics in platform businesses, AI start-ups, online pricing strategies, algorithmic pricing, financial technology platforms, payment networks, Blockchain and virtual currencies, firm digital transformation, strategic decisions for incumbent firms in adopting digital technologies, and competition policies for the digital world.

The course is a great fit for anyone who is considering starting a business or joining a start-up in the digital platform space or is trying to decide what type of sector or business to focus on. The class will provide the structure and conceptual framework to gain a solid understanding of digital technologies, AI and related businesses. 

 

Pre/co-requisites

Unit title Unit code Requirement type Description
Economic Principles BMAN10001 Pre-Requisite Compulsory
BMAN10001 is a Pre-Requisite for BMAN31952. Only available to students on: Mgt/Mgt Specialism; IMABS; IM and ITMB/ITMB Specialism.

Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.

Aims

The course is both analytical and applied; it uses relatively recent economic theories and developments and a rich set of recent cases to help students understand the digital economy.

The course aims to provide a solid understanding of foundational concepts, theories and technologies that are essential for understanding the digital economy. It offers a thorough review of platform strategies / competition and covers the emerging literature on corporate digital transformation: the process by which traditional firms adopt digital and AI technologies to adapt to changes in the market.

The course also aims to demonstrate how emerging technologies such as AI and Blockchain, joined with platform technologies, have begun to transform industries such as the financial sector, retail, advertising, healthcare and transportation.

By examining a rich list of cases and data and using recent theories, the course aims to facilitate students form a systematic view of how digital technologies are likely to shape corporations and industries, and change the nature of competition.

Finally, by examining numerous young online firms from different sectors, the course will seek to explain the process of start-up formation, and show how to set up an online business.  

Learning outcomes

·         Understand the logic of network industries, gain a solid understanding of the theory of multi-sided platform, AI (artificial intelligence) technologies and digital business,

·         Understand platform leadership strategies, platform competition, and algorithmic pricing,

·         Gain a solid knowledge of online / platform start-ups and their growth strategies, and learn how to establish and growth their our online business

·         Understand platform design – various key components forming modern online platforms such as recommender and reputation systems as well as governance rules,

·         Form a sound understanding of the AI revolution, Blockchain and general purpose technologies, and explore how these technologies are likely to transform businesses

·         Gain an understanding of how platform technologies, AI and cloud technologies have already begun to transform industries such as finance, providing a good understanding of Fintech start-ups

·         Understand challenges faced in digital transformation of industries and firms and relevant tactics and strategies – the process of corporate digital transformation,

·         Understand dominant internet business models and how to generate new online business models

·         Design business strategies for growing and running digital marketplaces.

Teaching and learning methods

Methods of delivery: Lecture and practices (2 hour per week). The first hour of the lecture will cover theory and second hour will apply the theory to business cases and discuss emerging digital / AI start-ups.

Total study hours: 200 hours split between lectures, classes, self-study and preparation for classes, coursework and examinations.

Assessment methods

End of semester: 2000 word essay (25%)

The examination consists of two sections: Section A with one compulsory question. Section B with two questions from 6. Duration 2hr 30mins. (75%)

 

Feedback methods

·         Informal advice and discussion during a lecture, seminar, workshop or lab.

·         Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.

·         Written and/or verbal comments on assessed or non-assessed coursework.

Recommended reading

McAfee, A. and Brynjolfsson, E., 2017. Machine, platform, crowd: Harnessing our digital future. WW Norton & Company.

The course comes with extensive self-sufficient teaching materials that cover advance topics not found in textbooks. The materials will mainly draw on research papers. In addition, the course will draw on:

Gawer, A. (Ed.). (2011). Platforms, markets and innovation. Edward Elgar Publishing

Peitz, M. and Waldfogel, J. eds., 2012. The Oxford handbook of the digital economy. Oxford University Press.

 

Study hours

Scheduled activity hours
Assessment written exam 2.5
Lectures 33
Independent study hours
Independent study 164.5

Teaching staff

Staff member Role
Mohammad Salehnejad Unit coordinator

Additional notes

Additional notes

Programme Restrictions: BSc Management and Management (Specialisms), BSc International Management with American Business Studies, BSc International Management.

Timetable
https://ughandbook.portals.mbs.ac.uk/Myprogramme/Teachingtimetables.aspx

For Academic Year 2019/20

Updated: March 2019   

Approved by: March UG Committee

Return to course details

Undergraduate Take the next steps

Take the next steps

Find out more...