Course unit details:
Case Studies in Management
||Alliance Manchester Business School
|Available as a free choice unit?
Being an effective manager requires you to understand customer needs, recognize business opportunities and recognize whether and how a business will succeed in the market. You will learn these skills in this course. The course is centered on experiental learning: you and a small number of classmates will create a novel business idea.
In the course, you learn a hands-on methodology about how to understand your target customer segment and develop business ideas that matter to customers. Within the methodological framework, you can apply the knowledge and skills you acquired in in Semester 1 of Year 1.
Core for BSc Mgt/Mgt(Specialism); IM; IMABS.
Core for BSc Mgt/Mgt(Specialism); IM; IMABS.
Learn about real-world business problems and develop skills for problem-solving.
By the end of the course, students should be able to:
1. Collect, evaluate, analyse and interpret customer data
2. Apply management tools and techniques
3. Develop and justify a novel business idea based on appropriate research
4. Communicate findings orally in a group workshop presentation.
Teaching and learning methods
In terms of formal scheduled teaching, this will take two main forms:
• There will be a series of foundation lectures conveying the expectations and requirements of the course unit
• The course contains three workshops in which you apply the lecture information towards developing a business idea
• In the third workshop, you represent your results to other workshop participants
Methods of delivery -
Lecture hours: 10 hours
Seminar hours: 3 workshops of 3, 4 and 3 hours (10hours)
Private study: Independent preparation for workshop group activities (80 hours).
Total study hours: 100 hours split between lectures, workshops, self study and preparation for classes, and coursework.
- Group/team working
- In this course, you learn how to work collaboratively with others in order to achieve a goal. As an individual team member, you will learn how to take on a role within your team, take responsibility for the team¿s progress, contributing your ideas, and communicate effectively.
- In this course, you develop new business ideas by recognizing new commercial opportunities and generating business solutions. You learn tools that support your creative and effective approach to innovation.
- Problem solving
- In this course, you improve your ability to identify and evaluate the necessary information to develop informed solutions. You will learn a systematic approach to solving the problems you face.
- Commercial awareness: In this course, you strengthen your understanding of consumers¿ needs and firms¿ approaches to satisfy these needs. You will develop an understanding of what it takes to develop products that customers want and how to successfully commercialize such products.
Group presentation (100%): A 15 minute presentation in small groups and an additional question-and-answer defence of the proposal.
Student led assessment: a simple peer assessment will be applied to 20% of the group mark based on confidential ratings of effort and contribution of group members. This is to encourage the full participation of all students in the group task. The maximum mark any student can get is the moderated mark awarded. Marks can be adjusted downwards if students do not gain full marks for effort and contribution from their group members.
Resit Information: Students requiring a resit will be set a coursework task. This will be in the form of a 1,500 word report based upon a case study. Students will upload the report to Turninin via Blackboard. The AMBS assessment office will inform students of the deadline.
There will be a formative group project presentation prior to the summative group presentation. Workshop leaders will provide oral feedback at the formative stage and criteria-based feedback at the summative stage. Students will be expected to respond to the oral feedback given after each presentation, through discussing with the workshop leader what was strong and what was weak about their presentation. Overall class feedback will be provided on Blackboard for the formative and the summative group presentations In addition to group feedback and confidential l feedback provided through Blackboard.
The coursework will have feedback focusing on how to improve, relating to the criteria for assessment (marking scheme).
Use will be made of BB Discussion Forums to ensure consistency across and between groups when dealing with generic questions.
Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want. Hoboken NJ u.a.: Wiley.
|Scheduled activity hours
|Practical classes & workshops
|Independent study hours
Other staff involved: Workshop facilitators
Dependent courses: N/A
Programme Restrictions: core for Management, IM and IMABS
For Academic Year 2019/20
Updated: March 2019
Approved by: March UG Committee
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