This course introduces foundational strategy and innovation concepts. This foundation is designed to help students understand i) how managers make effective strategic decisions in today’s dynamic business environment to acquire long term competitive advantage, and ii) what innovation is, its processes and sources and why it matters in business organisations.
On successful completion of the course unit, students should be able to:
- Understand the concepts of strategy and innovation and their importance to achieve competitive advantage in dynamic business environments.
- Understand which strategies are more likely to lead to long-term competitiveness and success.
- Identify the different main theoretical approaches used in the literature to study strategy and innovation and their applicability in specific contexts.
- Apply strategy and innovation concepts and theoretical views to real business organizations, and think creatively about alternative courses of action and recommendations for improving their innovation performance.
Exam: 75% - 2 hours
2500 word group report: 25%
Written feedback on coursework assignment and verbal feedback in lectures and via Blackboard
Mintzberg, H., Ahlstrand, B., & Lampel, J. (2009) Strategy Safari. London: Prentice Hall.
Whittington, R. (2000) What is strategy, and does it matter? 2nd Edition. London: Cengage Learning EMA.
Schilling, M. (2017) Strategic Management of Technological Innovation. New York: McGraw-Hill.
Dodgson, M., A. Salter and D. Gann (2008) The Management of Technological Innovation. Strategy and Practice. Oxford: Oxford University Press.
Johnson, G., Scholes, K. and Whittington, R., (2017). Exploring corporate strategy: text & cases. Pearson education (Previous edition was published in 2014).
Tidd, J. and Bessant, J. (2013) Managing Innovation: Integrating Technological, Market and Organisational Change. 5th edition (published by Wiley). (The 4th edition was published in 2009).
Dependent courses: None
This course is available to students on the following programmes:
Only available to students on: Mgt/Mgt Specialism; IMABS; IM; and ITMB.
For Academic Year 2019/20
Updated: March 2019
Approved by: March UG Committee