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BSc (Hons) Management (Innovation, Strategy and Entrepreneurship)

Gain the skills required to become a dynamic manager and focus on your chosen specialism from second year onwards.

Study core and specialist areas of business and management according to your personal or academic interests or career ambitions. Specialise in innovation, strategy and entrepreneurship whilst still benefitting from a huge amount of choice across this flexible course, which includes a work placement in your penultimate year of study.

Explore strategic innovation management, strategic decision-making, entrepreneurship and small business development through real case studies.

Course statistics


This course is also available with a work placement >>


students joined our management courses in 2017


Average salary within 6 months (DLHE)

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Selected course units delivered by Masood Enterprise Centre >>

Key rankings

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Ranked 4th in the UK for business and economics (source: THE 2017)

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Ranked 22nd in the world for business and economics (source: THE 2017)

BSc Management (Innovation, Strategy and Entrepreneurship)

Year of entry: 2020

Course unit details:
Innovation and Markets

Unit code BMAN31911
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 1
Offered by Alliance Manchester Business School
Available as a free choice unit? No


The course examines the ways in which products and their associated markets evolve, from inception to maturity, putting a particular emphasis on the introduction of innovations and the factors which influence their success or failure. Topics covered include*: New product (and service) development and innovation - the meaning of success and failure; emerging needs and the demand for innovations, including unsatisfied demands; originator versus (fast) follower strategies in the supply of innovations (including how intellectual property rights help originators or imitators); the product and industry life-cycle and the changing locus of innovation from products to processes; cooperative and competitive strategies for building and defending new markets; technological paradigms, trajectories and the building of unique capabilities; disruptive innovations and the death of old industries and markets (* Please note that this list of topics is not definitive, but is intended to give an overview of the content of the course)


Student must be registered on BSc Mgt/Mgt Specialism, IM, IMABS, ITMB/ITMB Specialisms and IBFE.

Only available to students on: Mgt/Mgt Specialism; IMABS; IM; IBFE and ITMB.


Students undertaking the course will acquire an understanding of the influences which determine the success or failure of products and services innovations in markets, and the evolution of markets and industries over time.

Learning outcomes

Students will develop the ability to undertake a case study in which the theoretical and case study knowledge covered during the course can be applied. Students will also develop practical skills in report writing, literature search and oral presentations. 

Teaching and learning methods

Methods of Delivery

The course is delivered in a series of 12 lectures, each of 1.5 hours, accompanied by a weekly seminar (for small groups of up to 15-20 students).

  • Lecture hours: 12 lectures, 1.5 hour each
  • Seminar hours:12 seminars, 1 hour each.

Attendance at all seminars is a requirement of the Business School

Private study: 80 hours

Total study hours: 110 hours

Informal Contact Methods
1. Office Hours
2. Specific questions can be asked after the lecture.

Assessment methods

Group Coursework - 50% - students working in teams of no more than 3 are required to produce a 2,500 word report focused on a case study of a product or service innovation and its associated market.

Exam – 50%


Feedback methods

Methods of Feedback to Students
- Written and/or verbal comments on assessed or non-assessed coursework.
- Written and/or verbal comments after students have given a group or individual presentation.
- Each student chooses a particular project and the seminars encourage discussion between students regarding each project as well as advice from the seminar leader.

Recommended reading

Paul Geroski’s The Evolution of New Markets (available on-line from JRULM) provides a valuable introduction to many of the issues discussed in the course and can be considered the core text. In addition, specific readings will be identified to complement the specific topics covered in the lectures and seminars.

Study hours

Scheduled activity hours
Lectures 18
Seminars 12
Independent study hours
Independent study 170

Teaching staff

Staff member Role
Bruce Tether Unit coordinator
Ronald Ramlogan Unit coordinator

Additional notes

Additional notes: Other teaching staff and guest lecturers may be included.

Pre-requisites: None
Co-requisites:  None
Dependent courses: None

Programme Restrictions: Available to Management, Management (Specialisms), IM, IMABS, IBFE and ITMB.


For Academic Year 2019/20

Updated: March 2019   

Approved by: March UG Committee

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