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BSc (Hons) Management (Innovation, Strategy and Entrepreneurship)

Gain the skills required to become a dynamic manager and focus on your chosen specialism from second year onwards.

Study core and specialist areas of business and management according to your personal or academic interests or career ambitions. Specialise in innovation, strategy and entrepreneurship whilst still benefitting from a huge amount of choice across this flexible course, which includes a work placement in your penultimate year of study.

Explore strategic innovation management, strategic decision-making, entrepreneurship and small business development through real case studies.

Course statistics


This course is also available with a work placement >>


students joined our management courses in 2017


Average salary within 6 months (DLHE)

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Selected course units delivered by Masood Enterprise Centre >>

Key rankings

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Ranked 4th in the UK for business and economics (source: THE 2017)

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Ranked 22nd in the world for business and economics (source: THE 2017)

BSc Management (Innovation, Strategy and Entrepreneurship) / Course details

Year of entry: 2020

Course unit details:
Economic Principles

Unit code BMAN10001
Credit rating 10
Unit level Level 1
Teaching period(s) Semester 1
Offered by Alliance Manchester Business School
Available as a free choice unit? No


The theory of the market, elasticity; production and cost theory, models of perfect completion, monopoly and imperfect competition; introductory game theory and business strategy; introduction to macroeconomic concepts, national Income and its measurement, determination of N.I in the long-run; the monetary system and inflation.


Only available to students on: Mgt/Mgt (Specialism); IMABS; IM and ITMB.

Only available to students on: Mgt/Mgt (Specialism); IMABS; IM and ITMB.



This course aims to provide an introduction to the tools and concepts of economic analysis at the level of the individual, market and the economy. This will include an analysis of consumer and firm behaviour and alternative market structures. The course will further provide a modern view of macroeconomic behaviour to explain the influence of macroeconomic variables (e.g., GDP growth and inflation) and policy on business activities. 

Learning outcomes

By the end of the course, students should be able to:

a)      Discuss the operation of supply and demand

b)      Evaluate consumer decisions based on indifference curve analysis

c)      Analyse a firm’s production and cost decisions

d)      Evaluate theories of the firm

e)      Discuss models of Perfect competition, Monopoly and Imperfect competition

f)       Introduce the concept of strategic behaviour, with reference to real business cases

g)      Understand and apply relevant macroeconomic models

h)      Understand how national income is measured and what determines it

i)        Understand how the monetary system works

Teaching and learning methods

Methods of delivery: Lecture/seminars /computer aided learning

Lecture hours:           20 (2 hours per week over 10 weeks)

10 supporting videos for students studying economics for the first time.

Seminar hours:          5 (1 hour per fortnight)
Private study:            75

Total study hours: 100 hours split between lectures, classes, self study and preparation for classes, coursework and examinations.


Employability skills

The course uses a rich mix of theory and practice, with an emphasis on applying economic theory to real business decisions to help students develop an understanding a wide variety of business situations from economics to finance, which will prepare them for the future job markets.

Assessment methods

Exam - Multiple choice test (60 minutes) 60%

Coursework – 1500 words, 40%


Feedback methods

-          Informal advice and discussion during a lecture, seminar, workshop or lab.

-          Online exercises and quizzes delivered through the Blackboard course space.

-          Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.

-          Specific course related feedback sessions.

-          Generic feedback posted on Blackboard regarding overall examination performance.

Recommended reading

The required textbook for the subject is:

Parkin, M., PowelI, M.l and K. Matthews, Economics (2018), 11th, Addison Wesley, or McDowell, M., Thom, R., Pastine, I., Frank, R. and B. Bernanke (2012), Principles of Economics, McGraw Hill, 3rd edition.

Weekly case studies (posted on Blackboard - students are asked to read the cases before the lectures).

We will also cover sections from the following textbooks (though no need to purchase them):Begg, D., Fischer, S. and R. Dornbusch, Economics (2011), 11th ed., McGraw-Hill Varian, H. (2014) Intermediate Microeconomics: A Modern Approach, 9th ed., W. W. Norton.



Study hours

Scheduled activity hours
Assessment written exam 1.5
Lectures 20
Seminars 5
Independent study hours
Independent study 73.5

Teaching staff

Staff member Role
Mohammad Salehnejad Unit coordinator

Additional notes

Pre-requisites: None

Co-requisites: None

Dependent course units: Dependent course units: BMAN24431 Economic Analysis I: Firm, Market and the Economy, BMAN31881 Economic Analysis II: Corporate Development, Growth & Strategy, and BMAN31952 Digital Economy: Platforms, AI & the Business.

Programme Restrictions: Only available to students on: Mgt/Mgt (Specialism); IMABS; IM.


For Academic Year 2019/20

Updated: March 2019

Approved by: March UG Committee

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