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BSc (Hons) Management (Innovation, Strategy and Entrepreneurship)

Gain the skills required to become a dynamic manager and focus on your chosen specialism from second year onwards.

Study core and specialist areas of business and management according to your personal or academic interests or career ambitions. Specialise in innovation, strategy and entrepreneurship whilst still benefitting from a huge amount of choice across this flexible course, which includes a work placement in your penultimate year of study.

Explore strategic innovation management, strategic decision-making, entrepreneurship and small business development through real case studies.

Course statistics


This course is also available with a work placement >>


students joined our management courses in 2017


Average salary within 6 months (DLHE)

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Selected course units delivered by Masood Enterprise Centre >>

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Ranked 4th in the UK for business and economics (source: THE 2017)

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Ranked 22nd in the world for business and economics (source: THE 2017)

BSc Management (Innovation, Strategy and Entrepreneurship) / Course details

Year of entry: 2020

Course unit details:
Economic Analysis II: Corporate Development, Growth and Strategy

Unit code BMAN31881
Credit rating 20
Unit level Level 3
Teaching period(s) Semester 1
Offered by Alliance Manchester Business School
Available as a free choice unit? No


Topics include start-ups, firm formation; firm growth, aging and productivity; corporate design; corporate failure, restructuring and turnaround; mergers, acquisitions and strategic alliances; vertical integration and restraints; technological change, firm dynamics and sources of market power; economics of advertising.

The course next studies a selection of industries including Airline market, retail, pharmaceutical sector, energy market and market for intangible assets (ideas & patents) to explore market dynamics and show how industry fundamentals shape corporate strategies.

Theories of aggregate investment, technological change and modern business / credit cycles are discussed to show how macroeconomic environment shape business activities / strategies. Recent economic data and ample case studies are used to support the analysis.



Unit title Unit code Requirement type Description
Economic Analysis I: Firm Market and the Economy BMAN24431 Pre-Requisite Compulsory
BMAN24421 Pre-Requisite Compulsory
BMAN24431 or BMAN24421 is a Pre-Requisite for BMAN 31881. Only available to students on: Mgt/Mgt Specialism; IMABS; IM and ITMB/ITMB Strategy & Economics Specialism.

Pre-requisites: BMAN24431 Economic Analysis I: Firm, Market & The Economy OR BMAN24421 Macroeconomics

Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.


The course is both analytical and applied and builds on knowledge acquired in Economic Analysis I.

The course provides an understanding of start-ups, firm formation, firm growth, mergers and acquisitions and firm decline and aging; corporate design, corporate failure, restructuring and renewal; vertical structure of the firm and the evolving network nature of supply chains, technological change and market dynamics, and industry evolution.

The course provides a working knowledge of the analytical tools of economics both at the micro and macro levels that bear most directly on the practice of modern firms. It helps students understand how fundamental characteristics of an industry, macroeconomic variables and policy shape firm behaviour and business activities.

The course uses a rich mix of theory and case materials and examines recent data on each topic. 

Learning outcomes

By the end of the course, students should be able to:

·         Understand various models of firm formation, start-up development and corporate growth and productivity, and learn issues surrounding financing of start-ups;

·         Understand mergers and acquisitions as a core growth strategy and analyse the processes of firm decline / aging;

·         Understand issues of corporate design, corporate failure, corporate reorganisation, restructuring and  renewal;

·         Understand how fundamental characteristics of an industry, macroeconomic variables and policy shape a firm’s growth strategies and decisions

·         Understand how industries evolve over time and necessitate corporate reorganisation / renewal

·         Explain and apply theories of aggregate investment, theories of technological change and analyse the causes of business / credit cycles to draw managerial lessons

·         Understand technological trends and their impacts on various markets

Teaching and learning methods

Methods of delivery: - Lectures and seminars

Lecture hours: 33

Seminar hours: 6

Private study: 161

Total study hours: 200 hours split between lectures, classes, self study and preparation for classes, coursework and examinations.

Assessment methods

One 3 hour examination answering 3 questions from 8 (75%) and coursework (25%)

For exchange students admitted via the Alliance Manchester Business School International Office that take this course as BMAN30611 the assessment will be a 2500 word essay.

Feedback methods

•       Informal advice and discussion during a lecture, seminar, workshop or lab.

•       Online exercises and quizzes delivered through the Blackboard course space.

•       Responses to student emails and questions from a member of staff including feedback provided to a group via an online discussion forum.

•       Specific course related feedback sessions.

•       Written and/or verbal comments on assessed or non-assessed coursework.

•       Written and/or verbal comments after students have given a group or individual presentation.

•       Generic feedback posted on Blackboard regarding overall examination performance.

Recommended reading

The course will draw on the following textbooks::

  • Abel, A. and Bernanke, B., Macroeconomics. (7th edition) Addison-Wesley.
  • Cabral, L. M. (2016), Industrial Organization, MIT Press, Cambridge and London, 2nd edition,
  • Mankiw, G: Macroeconomics (8th edition), Palgrave Macmillan

The course comes with extensive teaching materials that cover advance topics not found in textbooks.

In addition, students may consult the following sources:

Carlton, D.W. & Perloff, J.M. (2005), Modern Industrial Organisation, 4th Edition, Pearson. (CP)

Pepall, L., D.Richards and G.Norman (2008), Industrial Organization Contemporary Theory and Empirical Applications, John Wiley.


Study hours

Scheduled activity hours
Assessment written exam 3
Lectures 33
Seminars 6
Independent study hours
Independent study 158

Teaching staff

Staff member Role
Mohammad Salehnejad Unit coordinator

Additional notes

Additional notes

Pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline.

Pre-requisites: BMAN24431 Economic Analysis I: Firm, Market & The Economy OR BMAN24421 Macroeconomics

Co-Requisites: N/A

Dependent courses: N/A

Programme Restrictions: BSc Management and Management (Specialisms), BSc International Management with American Business Studies, BSc International Management.


For Academic Year 2019/20

Updated: March 2019  

Approved by: March UG Committee

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