BSc (Hons) Management (Marketing)

Gain the skills required to become a dynamic manager and focus on your chosen specialism from second year onwards.

Study core and specialist areas of business and management according to your personal or academic interests or career ambitions. Specialise in marketing whilst still benefitting from a huge amount of choice across this flexible course.

Focus on strategic marketing management, market research, product development, brand management, integrated marketing communications and retailing.

Course statistics

+1

This course is also available with a work placement >>

323

students joined our management courses in 2016

10th

We're ranked #10 in the UK for Marketing

(source: Complete University Guide 2017)

1st

Most targeted by leading graduate employers

(source: High Fliers Report 2016)

Key rankings

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Ranked 4th in the UK for business and economics (source: THE 2017)

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Ranked 22nd in the world for business and economics (source: THE 2017)

BSc Management (Marketing) / Course details

Year of entry: 2017

Course description

Our flexible Management degrees share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects. With over 90 course units to choose from, you really can shape your own degree. 

BSc (Hons) Management (Marketing) will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications and retailing. To graduate with BSc (Hons) Management (Marketing), you need to have studied at least 40 credits of second-year options (one third of your studies) and at least 60 credits of final-year options (half of your studies) from the marketing subject area.

Since the Management and Management (Specialism) degrees are identical in the first year, transfer between them is straightforward, so you should apply for only one of them.

Aims

This course aims to promote critical awareness of the merits and complexities of management and to instill an appreciation of the association between theory and practice. It aims to introduce you to important new developments in the field of management and to enable you to develop appropriate practical and transferable skills.

Special features

  • Study a broad-based management degree whilst specialising in marketing
  • Your chosen specialism will be reflected in your final degree title - BSc (Hons) Management (Marketing)
  • Don't want to specialise? Graduate with BSc (Hons) Management

Teaching and learning

You will normally study four or five course units per semester. Each week there are usually two hours of lectures for each course unit and a one hour workshop in alternate weeks, although this varies slightly. You are expected to double this in private study. Group work and group or individual presentations will form a regular part of your assignments.

Coursework and assessment

Essays, multiple choice tests, project reports and presentations, in-class tests and weekly assignments constitute the coursework component of assessment, although the nature and proportion of coursework varies across course units. The remainder of assessment is by unseen examination. Depending on the degree course, in your final year you can choose to do a research-based dissertation or project. We aim to strike a balance between examinations and assessed coursework as well as providing opportunities for feedback on progress through non-assessed work.

Course unit details

You take courses totalling 360 credits over the duration of your studies in order to graduate with Honours; 120 credits in each year of study. Generally, one semester courses are worth 10 credits and full year courses are worth 20 credits. As your studies progress you have increasing flexibility in choosing courses which suit your personal interests and career aspirations.

Course content for year 1

You will study a set of core course units to provide a broad introduction to a range of topics across our management portfolio; this will ensure that you benefit from more choice in later years.

Following feedback from both current students and employers, we recently updated our first year programme structure, introducing a first-year marketing course unit to allow new students to benefit from an early insight into this area and launching a new second-semester course unit which uses case studies to give you a more practical understanding of the theories you have learned during the first semester.

You will study Academic and Career Development, Introduction to Management and Organisation Studies, Case Studies in Management, Microeconomics, Financial Decision Making, Fundamentals of Financial Reporting, Fundamentals of Management Accounting, Introduction to Work Psychology, Marketing Foundations and Quantitative Methods for Business and Management.

Course content for year 2

You now enter a development year, assessing your progress and making initial decisions about your future. You choose a mixture of 10 and 20-credit courses units, amounting to a total of 120 credits. You will choose course units from accounting and finance, economics, employment studies/law, marketing, operations management, psychology, sociology or statistics.

Management (Specialism) students complete 40 credits of core course units and select 80 credits of optional course units from across the management portfolio. You should consider what you want to study in your final year, as some final-year options require you to have completed related second-year course units.

From 2017, students will also be able to choose up to 20 credits of language options from our University Language Centre .

If you decide to opt for the BSc (Hons) Management without specialising, you will be able to choose from most course units within the management portfolio.

Course content for year 3

In the final year, you will choose at least 60 credits (half) of final-year options from your chosen specialist area. Course units currently available include: Critical Consumption and Ethics in Marketing, International Marketing, Retail Marketing, Services Marketing and Strategic Marketing Management.

Course content for year 4

N/A

Course content for year 5

N/A

Additional fee information

Tuition fees for home/EU students commencing their studies in September 2016 will be £9,000 per annum. Tuition fees for international students will be £20,000 per annum. For general information please see the  undergraduate fees  pages.

Scholarships and bursaries

The Manchester Bursary is available to any student who is registered on an eligible first undergraduate degree course at Manchester and who has had a full financial assessment carried out by Student Finance. Visit our student finance pages for more detailed information.

In addition to this support, Alliance Manchester Business School will be awarding five Undergraduate Scholarships for Social Responsibility worth £2,000 p.a. across three years of study to UK students achieving AAA at A-level (or equivalent) who are able to demonstrate a significant contribution and commitment to social responsibility. We will also be awarding this scholarship to an international (non-EU) student. Find out more about our Undergraduate Scholarships for Social Responsibility .

What our students say

'I particularly enjoyed Foundations and Applications of Marketing and Retail Marketing. Our lecturer came up with practical projects, exploring the retail industry while observing shoppers or comparing outlets - we observed the theory we had learned in action. She took seminar groups around the city and showed how different parts of Manchester are marketed, backing up the tour with theory.'

- Daria Savilova from Russia, final year Management student

'The theoretical underpinning of the course prepared me to face real-life challenges at work. Within the marketing industry, particularly its digital aspects, it is a constant education. Nobody - despite their seniority or experience - stops learning. The industry is continually progressing and it is a constant battle to stay ahead of the game.'

- Sarah-Jane Edwards graduated from BSc (Hons) Management (Marketing) in 2010 and gained a place on the prestigious Manchester Masters graduate programme

More current students share their experience of studying BSc (Hons) Management on our YouTube channel

Facilities

John Rylands University Library is renowned as one of the most extensive libraries in the world. This is complemented by our specialist business and management Precinct Library which provides a dedicated service to Alliance Manchester Business School undergraduates. There is increasing provision of information via various web-based services and much of your reading material will be available through e-journals. These and other standard computing services, such as access to the internet and word processing, are available through computer clusters across campus in departmental buildings, libraries and halls of residence. Many buildings in and around the campus are also equipped with free wifi access.

Personal development plans

PDPs are aimed at helping you develop awareness of generic transferable and subject-specific skills, improve independent learning and provide a record of your academic learning and achievement.

Academic advisors

All new Alliance Manchester Business School students are allocated an academic advisor who you will meet in regular sessions as part of a first-year course unit. Where possible, you will keep the same academic advisor throughout your time here. Your advisor will support you throughout your studies on matters of an academic nature, from providing feedback on a practice essay in preparation for your `formal' assessment at the end of each semester to discussing your PDP or writing you a reference. We also have a dedicated undergraduate assessment and student support centre within the School, who will be your first point of contact for any ill health or other personal problems which are affecting your work.

Student mentoring

We operate a peer mentoring scheme which aims to provide you with a second or final year 'mentor' to provide practical assistance with orientation and induction as well as advice and information on any aspect of student life.

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email:  dass@manchester.ac.uk
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