Understanding your Value Proposition

Understanding the Value Proposition of your product is essential to make sure you are developing a product that is needed by the customer/end user and to convince your potential business development partners that the market opportunity is attractive and relevant.

The aim of this course is to provide you with the skills needed to identify and understand the key value proposition of the product you are using as the basis for a new business.

The session will cover:

Setting the scene

This section focuses on an introduction to the Value Proposition (VP) canvas tool, the underpinning principles and why it is essential to drill down into customer needs BEFORE you decide on the final product.

Team exercise

Using a very simple product as an example, we will work in teams to apply the VP model to potential markets and profile the pains/gains that are important to the target customer groups.

Testing the value proposition

This section discusses what to test, how to do it, and what the outputs mean.

Putting words into action

Applying the VP tools to your own business idea.

Contact entrepreneurship@manchester.ac.uk to register your place.