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How we use your information

This privacy notice tells you what to expect when Alliance Manchester Business School collects personal information. It applies to information we collect about:

  • Visitors to our websites
  • Visitors who use our services, e.g. who subscribe to our newsletter or request a brochure from us.

Visitors to our websites

When someone visits we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone.
We do not make any attempt to find out the identities of those visiting our websites.
We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Search engine

The search engine on our website is designed to be as powerful and easy to use as the popular search engine Google. The search is made possible by a piece of hardware (a search 'appliance') supplied by Google that is plugged into our server and continuously indexes the content on our site. All search requests are handled by the appliance and the information is not passed on to any third party, including Google.

Complaints or queries

Alliance MBS tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of Alliance MBS's collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

How to contact us

Requests for information about our policies can be emailed to The University of Manchester or by writing to:

Data Guardian
Alliance Manchester Business School
Booth Street East
M13 9SS, UK

Terms of Service Agreement

By using this web site, you are agreeing to comply and be bound by the following terms of service and use. Please review the following terms in their entirety and ensure their comprehension before using and viewing this web site.

The terms "us", "we", "our", or "owners" refers to Alliance Manchester Business School and administrative operators of the web sites using the domain. "You" refers to the user or viewer of these web sites.

Alliance Manchester Business School (Alliance MBS) is a school within the Faculty of Humanities, which is a faculty of The University of Manchester. We are a Royal Charter corporation registered in England and Wales under number RC000797 and an exempt charity with our registered office at Oxford Road, Manchester, M13 9PL.
Our VAT number is GB 849 7389 56.

One of our departments within Alliance MBS is responsible for international higher education and as such is registered as Alliance Manchester Business School WorldWide Limited, Company No. 04666867. This is also registered in England and Wales at Oxford Road, Manchester, M13 9PL. This department is also referred to as our Global MBA programme.


What is a cookie?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

A cookie will typically contain details such as the domain from which the cookie has come from, a value which is usually a random unique number as an identifier and the lifetime (expiry) of the cookie.

There are 3 types of cookies used on this website:

  • Session Cookies: allowing us to "remember" content from page to page (these expire when you leave the website or close the browser)
  • Persistent Cookies: which define "Time To Live" and help us to determine your preferences (these will expire after the "Time To Live" period)
  • Third Party Cookies: these are cookies from any other domain, such as recommended product and advertising services.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

What will a cookie do for me?

Almost every web site that offers advanced features such as online ordering and custom content utilises cookies. Our websites use cookies to present you with customized content, and continually review the site traffic, and change the website accordingly.

Each web site utilises unique cookies, which essentially means that the cookies used by one site cannot be used by another.

What if I do not accept cookies?

If you choose not to accept a cookie then the website may not work correctly. You may not be able to purchase any products online or contact us with any forms and it may be difficult to navigate to pages.

However, you may still contact us by letter or phone:

Alliance Manchester Business School
Booth Street East
M13 9SS, UK

Tel: +44 (0) 161 306 1320

Why do Alliance Manchester Business School use cookies?

Alliance MBS wants to provide a good customer experience on the website and here's an example of how cookies can allow this to happen:

Content: Show you relevant content such as course recommends depending on your browser and navigational behaviour.

User Behaviour: Core metric analytics to track website visits and clicks for pages visited with hourly transaction volume. This allows us to see how our customers like to use our website and which pages or functions they prefer; this allows us to continually improve our service.

Third Party: Selected partner cookies which track where the users visit originated from. This allows us to see where their visit originated from, especially advertising on partner sites, present appropriate content and helps prevent fraud and detect spammers.

We use the following cookies on our website:

Analytics cookies

Google, Google Analytics

Session cookies

ASP, PHP, Java, Javascript

Tracking cookies (social media)

Facebook, Twitter, YouTube

Tracking cookies (media)


Tracking cookies (search)


Tracking cookies (web satisfaction survey)

At certain times of the year, we may ask users to complete our website feedback survey. As soon as a user opts to complete the survey, or tells us they don’t want to, the website will install a cookie on the user’s machine to remember this choice. This is to ensure that the survey is not presented to users who have already filled it in or who have told us they do not wish to.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

What is a Web Beacon?

Some third parties deploy a gif (also called tracked pixel /action tag) which is a web beacon and is a tiny graphic which acts as a unique identifier. This is invisible to you on the page.

Will this policy change?

Our business changes constantly and therefore our policies will need to change to reflect that. You should check our website frequently to see recent changes. Unless stated otherwise our Cookie Policy and Privacy Policy applies to all information that we have about you. We will never materially change our policies and practices to make them less protective of user information collected in the past without the consent of affected users.